Quadient Bolsters CCM Market Position with Omdia 'Best in Class' Recognition
Event summary
- Quadient has been recognized as a 'Leader' and earned 'Best in Class' distinction in Omdia’s 2026 Customer Communications Management (CCM) report.
- The recognition specifically highlights Quadient Inspire’s strengths in content creation, omnichannel delivery, and integrated customer journey mapping.
- Omdia noted Quadient’s incorporation of generative AI with human oversight and its position as the first CCM provider to integrate customer journey mapping.
- Quadient currently holds the No. 1 global market share in the CCM market.
- The report emphasizes the evolving CCM market, moving beyond traditional billing and statements to include AI-assisted content creation and digital experience management integration.
The big picture
Quadient’s recognition underscores the ongoing transformation of the CCM market, driven by the need for personalized, omnichannel customer communications. The incorporation of generative AI, while a differentiator, also introduces governance and integration complexities. With a leading market share, Quadient’s ability to execute on its strategy and navigate these challenges will be critical for sustaining its position.
What we're watching
- AI Governance
- The success of Quadient’s AI-assisted CCM hinges on maintaining the 'governed' aspect highlighted by Omdia; regulatory scrutiny of AI in enterprise software could pose a risk if oversight is insufficient.
- Omnichannel Adoption
- The pace at which clients adopt Quadient’s unified omnichannel CCM solution will determine its ability to capitalize on the market’s shift away from siloed communications.
- Integration Risk
- How effectively Quadient integrates its CCM platform with broader digital experience management (DXM) platforms will be crucial for retaining and attracting enterprise clients.
