Polestar Automotive Holding UK PLC

Polestar is a Swedish automotive manufacturer specializing in electric vehicles, with its operational headquarters in Gothenburg, Sweden. The company's mission is to improve society by using design and technology to accelerate the shift towards sustainable mobility. Polestar positions itself as a premium electric performance car brand, emphasizing uncompromised design, innovation, and sustainability.

The company's product lineup includes fully electric models such as the Polestar 2, Polestar 3, and Polestar 4, with future models like the Polestar 5 and Polestar 6 roadster planned. Polestar targets a "Modern Luxury" customer segment, primarily high-income professionals aged 30-55 who prioritize design, sustainability, and technology. The company also has a significant presence in the B2B fleet market. Polestar operates in 28 markets globally across North America, Europe, and Asia Pacific, utilizing a direct-to-consumer sales model complemented by physical "Polestar Spaces."

Michael Lohscheller serves as the CEO, having assumed the role effective October 1, 2024. In recent news, Polestar reported record retail sales of over 60,000 cars in 2025, a 34% increase from 2024, with revenue surpassing $3 billion. The company also announced the rollout of Google Gemini to its vehicles in April 2026, enhancing the driver experience. Despite growth, Polestar's auditor raised "going concern" doubts in April 2026 due to widening net losses and reliance on securing additional funding. The company remains committed to its ambitious sustainability goals, including a target to produce a climate-neutral car by 2030 and a 31% reduction in GHG emissions per sold car since 2020.