Peachtree Group

https://www.peachtreegroup.com

Peachtree Group is a vertically integrated investment management firm headquartered in Atlanta, Georgia. The company specializes in identifying and capitalizing on opportunities within dislocated markets, primarily anchored by commercial real estate. Its core mission involves deploying capital through acquisitions, development, and lending, augmented by a suite of services designed to protect, support, and grow its investments.

Peachtree Group offers a diverse range of services, including Asset Management, Capital Markets, Construction Project Management, and a comprehensive Credit & Lending division. This lending arm encompasses various financing solutions such as Commercial Real Estate (CRE) Lending, C-PACE Lending, Government Guaranteed Lending, SBA Lending, USDA Lending, Film Financing, and Equipment Financing. While historically rooted in hospitality, the firm has expanded its market segments to include industrial real estate and other ventures, managing billions in capital across these areas.

Founded in 2007 as Peachtree Hotel Group, the company rebranded to Peachtree Group in 2022 to reflect its expanded investment scope beyond hotels. In 2023, it further consolidated affiliated brands, including Stonehill (now Peachtree Group Credit) and Peachtree Hospitality Management, under the unified Peachtree Group umbrella. Led by Managing Principal & CEO Greg Friedman and Managing Principal & CFO Jatin Desai, Peachtree Group has been actively acquiring loans, with over $330 million in loans acquired year-to-date in 2026, leveraging shifts in credit markets. The firm's hotel development portfolio exceeded $2 billion nationwide as of late 2025, and it has been recognized as a top investor-driven CRE lender and DST sponsor.

Latest updates

Peachtree Group Bolsters Capital Markets Amid Credit Constraints

Event summary

  • Peachtree Group appointed Mike Morey as Executive Vice President, Capital Markets, effective immediately.
  • Morey previously held senior roles at The Standard's StanCorp Mortgage Investors, with over 15 years of experience in commercial real estate finance.
  • Morey's role will focus on expanding lender relationships, optimizing capital sourcing, and enhancing execution across Peachtree's investment platform.
  • The appointment underscores Peachtree’s strategy of deepening relationships with insurance companies to offer lending options to borrowers.
  • Peachtree Group manages billions in capital across acquisitions, development, and lending.

The big picture

Peachtree Group's strategic emphasis on vertically integrated lending and capital markets expertise positions it to capitalize on the current environment of tighter bank lending and debt maturities. The appointment of Mike Morey signals a deliberate effort to strengthen its capital sourcing capabilities and further differentiate itself from competitors. This move is particularly relevant given the ongoing challenges in securing financing for commercial real estate projects, highlighting the importance of strong lender relationships.

What we're watching

Execution Risk
Morey's success will hinge on his ability to rapidly integrate into Peachtree's existing platform and build relationships with key insurance partners, a process that could face internal or external hurdles.
Capital Sourcing
The effectiveness of Peachtree's capital markets strategy will be directly tied to the ongoing availability of capital from insurance companies, which remains sensitive to broader economic conditions and interest rate volatility.
Competitive Landscape
Increased competition for capital in the commercial real estate lending space may limit Peachtree’s ability to consistently secure deals at favorable terms, potentially impacting margins and growth.

Peachtree Group Ascends to Top 10 Commercial Real Estate Lender Amid Market Dislocation

Event summary

  • Peachtree Group ranked 10th among investor-driven commercial real estate lenders in the U.S. according to the Mortgage Bankers Association’s 2025 rankings.
  • The firm deployed $3.0 billion in commercial real estate credit investments in 2025, an 88% increase year-over-year.
  • Peachtree also secured the 6th position as the largest U.S. hotel lender, marking five consecutive years in the top ten.
  • First quarter 2026 originations reached over $510 million, suggesting potential for exceeding 2025 production totals.

The big picture

Peachtree Group's rapid ascent reflects a broader trend of private credit firms capitalizing on the pullback of traditional lenders in commercial real estate. The firm's focus on transitional assets and flexible financing solutions positions it to benefit from ongoing market inefficiencies, but also exposes it to risks associated with those asset classes. The $3.0 billion deployment in 2025 demonstrates a significant expansion of their lending platform and a growing appetite for alternative capital sources within the industry.

What we're watching

Market Dynamics
Continued market dislocation will be crucial for Peachtree's growth strategy; a return to normalcy could pressure origination volumes.
Capital Constraints
The sustainability of Peachtree's advantage hinges on banks' continued limitations in providing capital for transitional commercial real estate.
Execution Risk
The firm’s ability to scale lending capabilities and manage a larger portfolio while navigating diverse borrower needs will be a key determinant of future performance.

Peachtree Group Leverages USDA, C-PACE for Texas Hotel Portfolio Acquisition

Event summary

  • Peachtree Group originated a $12 million USDA bridge loan and a $6 million C-PACE financing package.
  • The financing supports the acquisition and renovation of the 78-key Byways Hotel Portfolio, comprising three historic hotels in Alpine and Fort Davis, Texas.
  • The portfolio includes the Holland Hotel (28 keys), Hotel Limpia (30 keys), and Maverick Inn (21 keys).
  • The USDA financing will transition to long-term financing after renovations are complete, while C-PACE funds energy-efficiency improvements.

The big picture

Peachtree Group’s strategy of combining government-backed lending with private capital demonstrates a growing trend of leveraging public-private partnerships to finance real estate projects, particularly in underserved markets. This approach allows Peachtree to access deals and structures unavailable to traditional lenders, expanding their reach and potentially increasing returns. The deal highlights the increasing importance of ESG factors and energy efficiency in real estate financing, as evidenced by the inclusion of C-PACE funding.

What we're watching

Regulatory Headwinds
The continued availability and terms of USDA B&I lending programs are subject to government policy and budgetary decisions, which could impact Peachtree’s future deal flow.
Execution Risk
Successful execution of the renovations and integration of the three hotels will be crucial to achieving the projected returns and preserving the expected job creation.
Market Dynamics
The reliance on tourism in the Big Bend National Park region exposes the portfolio to fluctuations in travel demand and potential economic shifts impacting the area.

Peachtree Group Expands DST Platform with Hasbro-Backed Industrial Facility

Event summary

  • Peachtree Group acquired a 600,000-square-foot industrial distribution center in Midway, Georgia, through a Delaware Statutory Trust (DST) offering, PG Savannah Industrial DST.
  • The facility, located near Savannah, will serve as a key distribution hub for Hasbro, representing 25% of their U.S. distribution footprint.
  • The acquisition is debt-free and secured by a 10-year lease with annual 3.25% rent escalations and two 5-year extension options.
  • Since launching its DST program in 2022, Peachtree has completed approximately $375 million in debt-free DST transactions.

The big picture

Peachtree Group's focus on debt-free DST offerings highlights a strategic response to tighter financing conditions and investor demand for stable, tax-efficient real estate investments. The acquisition of a facility critical to Hasbro’s logistics network underscores a trend towards specialized industrial properties catering to evolving supply chain needs. This expansion of Peachtree’s DST platform, now totaling $375 million, positions them as a notable player in the alternative investment space.

What we're watching

Tenant Concentration
Hasbro's significant reliance on this facility (25% of U.S. distribution) creates concentration risk for Peachtree's DST investors, warranting monitoring of Hasbro's overall supply chain strategy and potential diversification efforts.
Interest Rate Sensitivity
While the acquisition is debt-free, future DST offerings may be more exposed to rising interest rates, potentially impacting investor demand and pricing.
DST Growth
The pace at which Peachtree Group continues to scale its DST platform will indicate investor appetite for this structure and its ability to source suitable assets in a competitive market.

Peachtree Group Deploys $103 Million Bridge Loan for Miami Beach Hotel Redevelopment

Event summary

  • Peachtree Group originated a $103 million bridge loan to facilitate the recapitalization and completion of the Hilton Miami Beach Convention Center Hotel.
  • The hotel redevelopment is situated on the historic Collins Park Hotel site, requiring navigation of complex preservation regulations.
  • Peachtree Group has completed 17 transactions totaling $504 million in originations year-to-date, including $253 million in hotel financings.
  • The hotel is slated to open in May 2026, capitalizing on both group and leisure demand in Miami Beach.
  • Jared Schlosser, head of originations and CPACE, highlighted the need for experienced lenders in complex redevelopment projects.

The big picture

Peachtree Group's activity underscores the ongoing demand for specialized lending solutions in the commercial real estate sector, particularly for complex projects facing construction or transitional hurdles. The firm's $504 million in originations year-to-date positions them as a key player capitalizing on the cautious approach of traditional lenders and the need for flexible capital in a market with elevated maturity walls. This deal highlights a broader trend of bridge financing supporting redevelopment projects in high-demand tourist destinations.

What we're watching

Execution Risk
The project's success hinges on navigating the complexities of historic preservation and construction completion, which could introduce delays and cost overruns.
Market Dynamics
Increased demand for bridge lenders, as noted by Peachtree, may lead to increased competition and potentially tighter margins for future deals.
Capital Structure
The reliance on bridge financing suggests potential challenges in securing long-term financing, and the ability to transition to permanent capital will be crucial.

Peachtree Group Secures $50 Million Equipment Finance Facility from Western Alliance Bank

Event summary

  • Peachtree Group has secured a $50 million warehouse funding facility from Western Alliance Bank.
  • The facility will support Peachtree’s Equipment Finance division, which originated approximately $30 million in transactions in Q4 2025.
  • Roger Johnson, Executive VP and Principal, Equipment Finance, at Peachtree Group, highlighted the facility's role in scalable capital.
  • Western Alliance Bank's James Petty stated the bank is expanding support for commercial businesses in the Southeastern U.S.

The big picture

Peachtree Group's Equipment Finance division is targeting a niche created by banks’ retrenchment from middle-market lending, particularly in capital leases. The $50 million facility provides crucial capital to scale this division, but also highlights a dependence on a single financing partner. This move underscores the broader trend of specialized lending platforms emerging to fill gaps left by larger institutions.

What we're watching

Origination Pace
The ability of Peachtree’s Equipment Finance division to deploy the $50 million facility will be a key indicator of its origination capabilities and competitive positioning in a market where banks are reducing exposure to middle-market borrowers.
Relationship Risk
Continued reliance on Western Alliance Bank for capital exposes Peachtree to potential risks if the bank's financial performance or strategic priorities shift, given the bank's stated focus on expansion in the Southeast.
Market Saturation
The success of Peachtree’s strategy hinges on its ability to maintain a differentiated offering in the equipment finance market, as increased competition from other lenders could erode margins and limit growth.

Peachtree Group Wins Industry Recognition, Highlights Maui Development Challenges

Event summary

  • Peachtree Group received the 2026 CONNECT Developer of the Year Award from Marriott International.
  • The Hampton Inn & Suites Maui North Shore property won Development of the Year (Select/Limited Service) at the Americas Lodging Investment Summit (ALIS).
  • The Maui property, opened in April 2025, represents the first new branded select-service hotel on Maui’s North Shore.
  • The Maui project involved a seven-year entitlement process and significant logistical hurdles.
  • Peachtree Group manages over $2 billion in hotel development and pipeline nationwide.

The big picture

Peachtree Group's recognition underscores the continued demand for hospitality development, particularly in constrained markets. The firm's $2 billion pipeline demonstrates its scale and execution capabilities, but the complexities highlighted by the Maui project reveal the ongoing challenges of navigating entitlement processes and logistical hurdles. Marriott's recognition signals a validation of Peachtree's development standards and a potential for expanded collaboration.

What we're watching

Entitlement Risk
The seven-year entitlement process for the Maui project suggests ongoing challenges in navigating local regulations and approvals, potentially impacting future development timelines and costs.
Partner Dynamics
The repeated collaboration with Blackridge Group and Argosy Real Estate Partners indicates a reliance on specific partners; the sustainability of these relationships will be key to Peachtree’s continued success.
Market Saturation
While the Maui property fills a gap in the market, increased development activity across Peachtree’s portfolio could expose the firm to greater competition and pricing pressure.

Peachtree Group Expands Credit Platform with SBA Lender Acquisition

Event summary

  • Peachtree Group completed the acquisition of First Western SBLC, operating as PMC Commercial Trust, effective January 22, 2026.
  • PMC is a Dallas-based direct lender specializing in SBA 7(a) loans, one of only 12 SBA-licensed companies.
  • Barry Berlin, former CEO of PMC, joins Peachtree as Senior Advisor for government-regulated lending.
  • Laurie Ivy, PMC's current president, will continue in her role and assist with integration.
  • The acquisition expands Peachtree's SBA 7(a) loan offerings to a range of $50,000 to $5,000,000.

The big picture

Peachtree Group’s acquisition of PMC Commercial Trust represents a strategic expansion into the SBA lending market, a sector experiencing increased demand and offering opportunities for growth. The move diversifies Peachtree’s credit business beyond its core commercial real estate focus and leverages PMC’s established SBA lending infrastructure and Preferred Lender Program status. The addition of Barry Berlin signals a focus on regulatory compliance and disciplined growth within this new segment.

What we're watching

Integration Risk
The success of the acquisition hinges on Peachtree’s ability to effectively integrate PMC’s operations and maintain its lending culture, particularly given the established legacy of PMC and the involvement of key personnel.
Regulatory Scrutiny
As a government-regulated lender, PMC’s operations will remain subject to SBA oversight, and Peachtree must ensure continued compliance to avoid potential disruptions or penalties.
Market Dynamics
The continued acceleration of demand for SBA financing, as highlighted in the release, will test Peachtree’s ability to responsibly scale the platform and manage credit risk in a potentially volatile economic environment.

Peachtree Group Accelerates DST Platform with $200M in Acquisitions

Event summary

  • Peachtree Group ranked 14th among 70 DST equity sponsors in 2025, demonstrating rapid platform growth.
  • The firm completed two DST acquisitions in December: PG Omaha Landmark DST (hotel) and PG Manchester Industrial DST (industrial facility).
  • Peachtree Group executed six debt-free DST acquisitions totaling approximately $200 million in 2025.
  • Since inception, Peachtree has completed 12 DST acquisitions totaling roughly $375 million.
  • The acquisitions are anchored by a Residence Inn in Omaha and an essential services facility in Manchester, leased on a long-term net basis.

The big picture

Peachtree Group's rapid growth in the DST space highlights the increasing demand for tax-deferred real estate investment strategies amid elevated interest rates and market uncertainty. The firm’s focus on institutional-quality assets and conservative structures positions it to capitalize on investor appetite for stable income streams. With $10 billion in AUM, Peachtree's expansion demonstrates the viability of DSTs as a tool for navigating current market conditions.

What we're watching

Market Dynamics
The continued relevance of DSTs will depend on the pace of pricing discovery in commercial real estate, as higher rates and maturities pressure asset values.
Platform Scalability
How Peachtree manages the operational complexity of its expanding DST platform, particularly across diverse asset classes, will be critical to maintaining its ranking and investor appeal.
Competitive Landscape
The firm's ability to maintain its position within the DST sponsor landscape will be affected by the entry of new players and the strategies of existing competitors.

Peachtree Group Bolsters Equipment Finance with Seasoned ARC Founder

Event summary

  • Bill Deutsch, co-founder and managing partner of ARC Equipment, has joined Peachtree Group as Senior Vice President of Equipment Finance.
  • Deutsch has originated over $5 billion in equipment finance transactions throughout his 30+ year career.
  • Peachtree Group launched its Equipment Finance division in October 2025, expanding its credit platform.
  • The Equipment Finance division is led by Brian Shaughnessy and Roger Johnson, with over 60 years of combined experience.

The big picture

Peachtree Group’s move into equipment finance represents a strategic diversification beyond its core commercial real estate focus, aiming to broaden its credit platform and generate additional revenue streams. The hiring of Bill Deutsch, a proven platform builder, signals an intent to aggressively scale this new division. This expansion is occurring within a broader trend of specialty finance firms seeking to capitalize on demand for flexible capital solutions across various industries.

What we're watching

Origination Pace
Deutsch’s track record suggests a focus on high-volume origination; the division’s ability to maintain this pace within Peachtree’s broader strategy will be key to its success.
Integration Risk
Integrating ARC’s streamlined model with Peachtree’s existing vertically integrated structure could present operational challenges that need to be carefully managed.
Competitive Landscape
The equipment finance market is competitive; Peachtree’s ability to differentiate its offerings and win market share will depend on Deutsch’s relationships and the division’s execution.

Peachtree Group's Credit Deployments Surge 87% to $3 Billion

Event summary

  • Peachtree Group deployed $3.0 billion in credit transactions in 2025, an 86.8% increase year-over-year.
  • The firm has expanded beyond hospitality, deploying over $2 billion in non-hospitality sectors since 2023.
  • Peachtree Group was recognized as the seventh-largest investor-driven commercial real estate lender in the U.S.
  • The company closed a record 31 CPACE financing transactions totaling $538.2 million in 2025.

The big picture

Peachtree Group's rapid expansion highlights the growing demand for private credit solutions as traditional lenders tighten their grip. The shift away from hospitality demonstrates a strategic pivot towards more diversified asset classes, positioning the firm to capitalize on broader market opportunities. With $3 billion in 2025 deployments, Peachtree is establishing itself as a significant player in the nonbank lending landscape, but its success hinges on sustained borrower need and access to capital.

What we're watching

Market Reliance
The firm's growth is predicated on banks pulling back and borrowers seeking alternatives; a return to traditional lending could temper Peachtree's momentum.
CPACE Adoption
Continued sponsor demand for CPACE financing will be crucial for maintaining a significant portion of Peachtree’s deal flow.
Capital Needs
The ability of Peachtree to continue expanding will depend on its capacity to secure and deploy capital, particularly given broader economic uncertainty.

Peachtree Group's Equipment Finance Division Gains Early Traction Amid Bank Retreat

Event summary

  • Peachtree Group's Equipment Finance division closed $29,795,000 in capital lease and fair market value transactions in Q4 2025.
  • The division launched in October 2025, marking Peachtree Group's entry into the equipment finance market.
  • Financing activity supported industries including transportation logistics, technology infrastructure, and material handling.
  • Peachtree Group CEO Greg Friedman attributes the success to banks reducing exposure to middle-market borrowers.

The big picture

Peachtree Group's foray into equipment finance highlights a strategic shift towards private credit solutions as traditional lenders pull back from middle-market lending. This represents a significant opportunity for Peachtree to leverage its existing commercial real estate expertise and expand its private credit ecosystem, but also introduces new operational and credit risk considerations. The $30 million in initial transactions, while a positive start, is relatively small compared to the broader equipment finance market, suggesting a long growth runway.

What we're watching

Origination Capacity
The firm's stated plans for aggressive expansion in 2026 will require significant investment in personnel and infrastructure, potentially impacting profitability in the near term.
Asset Quality
Maintaining asset quality will be crucial as Peachtree expands its industry coverage; a broader portfolio increases exposure to sector-specific risks.
Bank Response
The extent to which traditional banks re-enter the middle-market equipment lending space will directly influence Peachtree's growth trajectory and pricing power.

Peachtree Group Expands Hospitality Footprint in Data Center Hub

Event summary

  • Peachtree Group opened a 122-room Home2 Suites by Hilton in Ashburn, Virginia, its seventh property completion this year.
  • The hotel is located in Ashburn, a major data center hub and home to Google's expanding data center campuses.
  • Peachtree's hospitality management division will operate the hotel, managing 112 hotels across 30 brands nationwide.
  • The development benefits from improved supply chain visibility and a more stable construction environment, according to Peachtree's principal, Mitul Patel.

The big picture

Peachtree Group's expansion into Ashburn underscores the growing convergence of data center infrastructure and hospitality services. The company's vertically integrated model, managing billions in capital across acquisitions, development, and lending, positions it to capitalize on opportunities in markets driven by technological investment. The timing of this opening, referencing a post-COVID development approach, suggests a deliberate strategy to benefit from a more favorable construction environment.

What we're watching

Demand Drivers
The hotel's success hinges on sustained investment in Ashburn's data center sector; a slowdown in tech spending could impact occupancy rates.
Construction Costs
While Peachtree cites improved stability, further inflation in construction materials could erode margins on future development projects.
Brand Alignment
The continued partnership with Hilton will be key; any shifts in brand strategy or performance could impact Peachtree's portfolio value.
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