Peachtree Group

Peachtree Group is a vertically integrated investment management firm headquartered in Atlanta, Georgia. The company specializes in identifying and capitalizing on opportunities within dislocated markets, primarily anchored by commercial real estate. Its core mission involves deploying capital through acquisitions, development, and lending, augmented by a suite of services designed to protect, support, and grow its investments.

Peachtree Group offers a diverse range of services, including Asset Management, Capital Markets, Construction Project Management, and a comprehensive Credit & Lending division. This lending arm encompasses various financing solutions such as Commercial Real Estate (CRE) Lending, C-PACE Lending, Government Guaranteed Lending, SBA Lending, USDA Lending, Film Financing, and Equipment Financing. While historically rooted in hospitality, the firm has expanded its market segments to include industrial real estate and other ventures, managing billions in capital across these areas.

Founded in 2007 as Peachtree Hotel Group, the company rebranded to Peachtree Group in 2022 to reflect its expanded investment scope beyond hotels. In 2023, it further consolidated affiliated brands, including Stonehill (now Peachtree Group Credit) and Peachtree Hospitality Management, under the unified Peachtree Group umbrella. Led by Managing Principal & CEO Greg Friedman and Managing Principal & CFO Jatin Desai, Peachtree Group has been actively acquiring loans, with over $330 million in loans acquired year-to-date in 2026, leveraging shifts in credit markets. The firm's hotel development portfolio exceeded $2 billion nationwide as of late 2025, and it has been recognized as a top investor-driven CRE lender and DST sponsor.