Noom Inc.

Noom Inc. is a digital health company founded in 2008, dedicated to empowering individuals to live healthier lives through behavior change. The company's mission is to "Empower everyone, everywhere to live better longer" by combining psychology, technology, and human coaching to foster sustainable healthy habits. While it previously maintained a significant presence in Manhattan, Noom relocated its primary headquarters to Princeton, New Jersey, in late 2024, retaining an additional office in Midtown Manhattan.

Noom offers a suite of subscription-based digital health programs, prominently featuring Noom Weight for weight management and the CDC-recognized Noom Diabetes Prevention Program (DPP). The company has expanded its offerings to include Noom Med, which integrates medically assisted weight loss, including GLP-1 medication, and addresses a broader range of conditions such as chronic disease management, stress, anxiety, hypertension, and sleep. Its core methodology is rooted in behavioral science, aiming to help users understand the psychological underpinnings of their habits.

In July 2023, Geoff Cook was appointed CEO, succeeding co-founder Saeju Jeong, who transitioned to Executive Chairman. Noom remains a privately held company, having secured approximately $624 million to $669 million in total funding, with its largest round being a $540 million Series F in May 2021, led by Silver Lake, which valued the company at $3.7 billion. Noom differentiates itself as an "anti-diet" solution, focusing on long-term behavioral change, and has increasingly diversified its revenue streams through B2B partnerships, which accounted for roughly 25% of its revenue by 2025. Recent strategic moves include partnerships for integrated health record access and acquisitions of licensed pharmacies to further expand its preventive health offerings.