NAVER Corporation

NAVER Corporation is a South Korean internet conglomerate headquartered in Seongnam, South Korea. Founded in June 1999, the company's mission is reflected in its name, aiming to navigate internet information. It has grown to become a dominant force in South Korea's digital landscape, operating a comprehensive integrated internet platform.

NAVER's extensive ecosystem encompasses a wide array of products and services, including its namesake search engine, online advertising solutions, and content platforms such as Naver Webtoon and Wattpad. The company also provides mobile messaging services through LINE, cloud computing via NAVER Cloud, and mobile payment solutions with Naver Pay. Its offerings extend to e-commerce platforms like Naver Shopping and Naver Plus Store, alongside community services such as Naver Cafe, Naver Blog, and the Q&A platform Knowledge iN. A significant focus for NAVER is the integration of artificial intelligence, exemplified by its HyperCLOVA X AI model and the AI Briefing search service, which enhance user experience and personalization across its platforms.

Under the leadership of CEO Choi Soo-yeon, appointed in 2022, and with founder Lee Hae-jin returning as Board Chairman in March 2025, NAVER maintains a strong market position. The company consistently holds a dominant share in the South Korean search market, estimated between 51% and 62% in 2025, and is a key player in the e-commerce sector. NAVER achieved over KRW 10 trillion in annual revenue in 2024, marking a significant milestone as the first domestic internet platform to do so. Recent strategic initiatives include an aggressive push into AI, with substantial investments in infrastructure like GPUs, and the ongoing integration of AI across its advertising, shopping, and search services. While these investments have led to higher operating costs and a weaker net profit in Q1 2026, the company's revenue continues to grow, driven by its core businesses and AI monetization efforts. Notable past developments include the acquisition of Poshmark for $1.2 billion and the merger of Naver Financial with Dunamu.