Mercer Advisors Bolsters Upstate NY Presence with $640M Long Run Wealth Acquisition
Event summary
- Mercer Advisors acquired Long Run Wealth Advisors, a Lake Placid, New York-based firm.
- Long Run manages approximately $640 million in assets under management (AUM) as of October 31, 2025.
- The acquisition expands Mercer Advisors’ presence in upstate New York, beyond its existing Rochester office.
- Long Run's principals are Kevin Brady (CFP®, CFA®) and Lynn Magnus (CFP®).
- Mercer Advisors manages $92 billion in client assets as of October 31, 2025.
The big picture
Mercer Advisors’ acquisition of Long Run Wealth Advisors reflects a broader trend among RIA firms to consolidate and expand through strategic acquisitions. With $640 million AUM, Long Run represents a modest but targeted addition to Mercer’s $92 billion AUM base, suggesting a focus on acquiring firms with specific expertise and cultural alignment. The deal underscores the ongoing competition for high-quality wealth management practices in attractive geographic locations.
What we're watching
- Integration Risk
- The success of the acquisition hinges on Mercer Advisors’ ability to effectively integrate Long Run’s team and client base, preserving the relationship-driven service model while leveraging centralized resources.
- Geographic Expansion
- Mercer Advisors’ continued focus on expanding its footprint in specific geographic regions, like upstate New York, suggests a targeted growth strategy beyond its core markets.
- Client Retention
- Long Run’s emphasis on multigenerational client relationships means Mercer Advisors must prioritize continuity and client satisfaction to avoid attrition post-acquisition.
Related topics