tesa Selects Kinaxis for Global Supply Chain Overhaul
Event summary
- Adhesive tape manufacturer tesa SE has chosen Kinaxis’ Maestro platform to underpin a multi-year, global integrated business planning (IBP) transformation.
- tesa, operating across six global regions and serving industrial and consumer markets, previously utilized regionally fragmented planning practices.
- The selection process prioritized collaboration, integration, and future readiness, including embedding AI and advanced analytics.
- tesa’s Head of Digital Innovation highlighted the platform’s ability to accelerate their AI strategy while maintaining planning model ownership.
- Kinaxis is emphasizing the deal’s significance within the specialty materials and advanced manufacturing sectors in Europe.
The big picture
tesa’s move reflects a broader trend among global manufacturers to consolidate and digitally transform their supply chains in response to increasing complexity and volatility. The adoption of Kinaxis’ Maestro platform underscores the growing importance of integrated business planning as a strategic imperative for maintaining competitiveness and agility. This deal also highlights the increasing role of AI and advanced analytics in supply chain decision-making, as companies seek to optimize operations and respond to rapidly changing market conditions.
What we're watching
- Execution Risk
- The success of this transformation hinges on tesa’s ability to integrate Kinaxis Maestro across its diverse global operations and business units, potentially facing resistance to centralized planning.
- AI Integration
- The extent to which tesa can genuinely leverage Maestro’s AI capabilities to improve decision-making and operational efficiency will determine the platform’s ROI.
- Competitive Landscape
- Kinaxis’ win signals continued momentum in the IBP space, but other vendors will likely intensify efforts to capture market share from larger manufacturers seeking similar solutions.
