Intact Financial Highlights Growing Wildfire Risk Disconnect Among Canadians

Event summary

  • 61% of Canadians remain unconcerned about wildfires despite 81% increase in land burned over the past decade.
  • 2025 wildfire season burned 8.9 million hectares, forcing 75,000 evacuations.
  • Intact Financial's Keep It Intact program offers prevention tips and Wildfire Protection Service in Alberta and BC.
  • Jiffy app connects homeowners with vetted contractors for wildfire preparedness.
  • Intact's total annual operating Direct Premiums Written reached $25 billion in 2026.

The big picture

Intact Financial's findings highlight a critical gap in public awareness of wildfire risks, which have surged due to climate change. The company's proactive measures, including prevention programs and protective services, position it as a leader in managing climate-related risks in the insurance sector. With total annual operating Direct Premiums Written reaching $25 billion, Intact is well-positioned to leverage its expertise in data and AI for risk selection and claims management.

What we're watching

Risk Awareness
How Intact Financial will address the disconnect between growing wildfire risks and public concern.
Preventive Measures
The effectiveness of Intact's Keep It Intact program in reducing wildfire damage.
Service Expansion
Whether Intact will expand its Wildfire Protection Service beyond Alberta and BC.

Related topics

Insurance