Ibotta, Inc.

Ibotta, Inc. is an American mobile technology company headquartered in Denver, Colorado, founded in 2011. Its core mission is to "Make Every Purchase Rewarding" by offering cash back rewards to consumers.

The company operates a performance marketing platform known as the Ibotta Performance Network (IPN), which enables consumer packaged goods (CPG) brands to deliver digital promotions to over 200 million consumers. Through its direct-to-consumer mobile app, website, and browser extension, Ibotta allows users to earn cash back on purchases across various categories, including groceries, retail, and dining. Ibotta partners with major retailers such as Walmart, Dollar General, Family Dollar, Instacart, and Shell, and operates solely within the United States.

Ibotta, Inc. became a publicly traded company on April 18, 2024, listing on the New York Stock Exchange (NYSE) under the ticker symbol IBTA, marking the largest technology IPO in Colorado history. Bryan Leach is the founder and CEO of the company. Recent developments include a multi-year partnership with Uber, announced in March 2026, to integrate Ibotta-powered digital promotions across Uber's grocery and retail ecosystem. The company has paid out over $2 billion in cash rewards to consumers since its founding.