Giftify Narrows Losses as Transaction Volume Surges 27%

Event summary

  • Giftify reported a 27% increase in total transaction value to $154.7 million for 2025, driven by growth in its CardCash and Restaurant.com platforms.
  • Gross profit rose 18% to $15.5 million, with a 380 basis point margin expansion to 18.6%.
  • Net loss improved 44% to $10.5 million, approaching modified EBITDA breakeven.
  • Operating expenses were cut by 18% year-over-year, reflecting disciplined cost management.
  • The company completed the acquisition of Takeout7 in May 2025, expanding its restaurant technology offerings.

The big picture

Giftify's strategic pivot toward agent-based transactions reflects a broader industry trend toward capital-light models in digital marketplaces. The company's ability to balance growth with cost discipline will be critical as it navigates the competitive incentives and rewards sector. The acquisition of Takeout7 positions Giftify to better serve restaurant partners with comprehensive technology solutions, potentially expanding its market reach.

What we're watching

Transaction Mix Optimization
How the shift toward agent-based transactions will impact revenue recognition and capital efficiency.
Profitability Path
Whether Giftify can sustain its progress toward profitability amid evolving transaction dynamics.
Integration Success
The pace at which Takeout7's acquisition will enhance Restaurant.com's technology offerings and drive growth.

Related topics

Acquisition