CardCash Sees Peak Buyer Spending Since 2020, Signaling Strong Q2 Demand
Event summary
- CardCash.com's average buyer order value hit $384 through March 22, 2026, up 15.4% YoY.
- Peak week ending March 16, 2026, saw average order value of $429, the highest since 2020.
- Buy-to-sell ratio reached 2.07:1, indicating strong demand relative to inventory.
- Paid marketing channels maintained ROAS between 2.75x and 3.14x in Q1 2026.
The big picture
Giftify's CardCash platform is showing signs of deepening consumer engagement, with both transaction volume and order values rising. This aligns with broader trends in digital gift card exchanges, where post-pandemic demand has driven platform utilization. The company's ability to balance supply and demand will be critical as it scales operations.
What we're watching
- Demand Sustainability
- Whether CardCash can maintain elevated buyer order values as it enters Q2 2026.
- Inventory Scaling
- The pace at which sell-side volume growth supports higher transaction values.
- Marketing Efficiency
- How long CardCash can sustain strong ROAS amid rising buyer activity.