CardCash Buy Orders Surge 6% YoY, Buy-to-Sell Ratio Hits 2.07
Event summary
- CardCash processed 112,084 buy orders through March 22, 2026, up 6% YoY from 105,583 in 2025.
- Week ending March 16 saw 10,386 buy orders, among the highest since 2020, with a buy-to-sell ratio of 2.07:1.
- Sell orders rose 14.2% YoY to 70,954, with 18.5% more new sellers (25,508) onboarded.
- Return on ad spend held between 2.75x-3.14x, with affiliate channel growth via Rakuten.
The big picture
CardCash's strong buy-side growth reflects broader trends in digital gift card trading, where secondary marketplaces are gaining traction as consumers seek flexibility in spending. The platform's ability to balance supply and demand will be critical as it scales, particularly with competitors like CardCash and Restaurant.com vying for market share in the incentives space. The concurrent growth in both buy and sell orders underscores the self-reinforcing nature of its marketplace model.
What we're watching
- Demand Sustainability
- Whether CardCash can maintain this buy-side momentum into Q2 2026.
- Supply-Balance Dynamics
- The pace at which seller supply growth keeps up with accelerating buyer demand.
- Marketing Efficiency
- How long CardCash can sustain its current return on ad spend as competition intensifies.