Fomento Económico Mexicano, S.A.B. de C.V.

Fomento Económico Mexicano, S.A.B. de C.V., known as FEMSA, is a Mexican multinational company headquartered in Monterrey, Mexico. The company's mission is to generate economic and social value through its various businesses and institutions, striving to be a leading employer and a positive contributor to the communities where it operates.

FEMSA operates across three core business verticals: retail, beverages, and digital. In the beverage industry, it participates through Coca-Cola FEMSA, which is recognized as the largest Coca-Cola bottler globally by sales volume. Its retail division includes OXXO, the largest small-format proximity store chain in the Americas, along with Valora, its European retail unit, OXXO Gas fuel stations, and FEMSA Salud, a health division encompassing drugstores. Additionally, FEMSA is expanding its presence in digital financial services with initiatives like Spin by OXXO and Spin Premia.

Recent financial reports indicate strong performance, with FEMSA reporting solid Q1 2026 results. OXXO Mexico's total revenues increased by 8.3% and its operating income surged by 20.9% in Q1 2026. The company's digital platforms, Spin and Spin Premia, also showed significant user growth, reaching 11.1 million and 28.4 million active users respectively in the same period. In early 2025, FEMSA completed its "FEMSA Forward" strategy, divesting non-core assets to sharpen its focus on retail, bottling, and digital expansion, and plans to open 1,000 new OXXO stores in Brazil by 2026.