Five Star Franchising Expands into $75B Flooring Market with Asset-Light Model
Event summary
- Five Star Franchising launched Five Star Flooring on April 14, 2026, targeting the $75 billion flooring industry with an asset-light, logistics-driven model.
- The new brand offers turnkey flooring solutions with transparent pricing, zero-down financing, and a lifetime guarantee on materials and labor.
- Franchise owners operate an executive-focused, high-margin business model with an estimated initial investment of $157,000 to $264,500.
- Dean Hartley, former multi-unit operator of Five Star Bath Solutions, leads Five Star Flooring, applying a battle-tested blueprint for rapid scale.
The big picture
Five Star Franchising's entry into the flooring market follows its successful expansion in other home service categories, leveraging a platform of vertically integrated tools and resources. The asset-light model aims to reduce overhead and increase margins, addressing a market characterized by impersonal big-box stores and unreliable contractors. The strategic move positions Five Star Franchising to capture a share of the $75 billion flooring industry, building on the success of its sister brand, Five Star Bath Solutions.
What we're watching
- Market Disruption
- Whether Five Star Flooring can challenge the dominance of big-box stores and resource-limited contractors in the highly fragmented flooring industry.
- Franchise Growth
- The pace at which Five Star Flooring can scale, leveraging the proven model from Five Star Bath Solutions.
- Operational Efficiency
- How the asset-light, just-in-time supply chain model will impact franchise owner profitability and operational scalability.
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