AI Adoption in CRE Hits 66% but Trust Barriers Stall Decision-Making
Event summary
- 66% of CRE professionals use AI weekly or daily, but only 5% trust it for high-stakes decisions.
- 53% use AI for support only, excluding it from final decision-making.
- 34% cite lack of knowledge about tools as a barrier, while 32% question accuracy.
- Top use cases include automating transaction processes (33%) and delivering reliable comps (25%).
- Survey conducted March 31 – April 8, 2026, among 255 CRE professionals.
The big picture
The CRE industry is rapidly adopting AI, but trust remains the critical barrier to its integration into high-stakes decision-making. While AI is currently valued for productivity gains, the next phase of adoption will hinge on tools that offer verifiable outputs and reliable data. This shift reflects broader trends in real estate technology, where data integrity and automation are becoming key differentiators in competitive markets.
What we're watching
- Trust Gap
- How First American and DealGround will address verification and data reliability to bridge the trust gap in AI adoption.
- Execution Risk
- Whether CRE professionals will accelerate AI use in deal workflows as tools become more integrated with real workflows.
- Data Quality
- The pace at which AI tools will improve in delivering accurate, decision-ready data for CRE professionals.
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