Ferrero U.S.A., Inc.

Ferrero North America is the North American subsidiary of the Ferrero Group, a global sweet-packaged food company. Headquartered in Parsippany, New Jersey, its core business revolves around the production and distribution of chocolate and confectionery products. The company's mission, aligned with its parent, centers on delivering high-quality products crafted with genuine ingredients, aiming to create moments of joy for consumers while upholding values of generosity and care for people and communities.

Ferrero North America's extensive product portfolio includes iconic brands such as Nutella®, Kinder®, Ferrero Rocher®, Tic Tac®, Keebler®, Butterfinger®, Baby Ruth®, Crunch®, Famous Amos®, and Mother's Cookies®. Through strategic acquisitions, the company has expanded its market segments to include ice cream brands like Blue Bunny and Bomb Pop (via Wells Enterprises) and a significant entry into the breakfast cereal category with the acquisition of WK Kellogg Co.

The company has demonstrated aggressive growth and investment in the North American market, including over $11.4 billion in acquisitions since 2017. Recent developments include the 2025 acquisition of WK Kellogg Co for $3.1 billion and the 2024 opening of its first chocolate processing facility in North America in Bloomington, Illinois. In April 2026, Ferrero North America inaugurated a new $75 million Nutella Peanut production line in Franklin Park, Illinois, marking the first new Nutella flavor in over six decades and the first Nutella product manufactured in the U.S. Michael Lindsey serves as President and Chief Business Officer of Ferrero North America, overseeing its continued expansion and market positioning as one of the fastest-growing sweet-packaged food companies in the region.