Boomer AI Adoption Signals Untapped Market, Demands Inclusive Design

Event summary

  • An EY survey of 2,515 individuals aged 60-85 across 16 countries reveals 38% are actively learning about AI.
  • 80% of surveyed boomers express skepticism about the accuracy of AI-generated content.
  • Businesses investing in age-inclusive design and transparent data governance are likely to gain a competitive advantage.
  • EY is launching pilot programs in Germany and Indonesia in mid-2026, partnering with Arist to provide accessible AI upskilling content.

The big picture

This EY report challenges the assumption that older adults are resistant to AI, revealing a significant demographic eager to learn and adopt the technology. The findings underscore the business imperative to prioritize age-inclusive design and transparent data governance to capture this untapped market, while also highlighting the societal responsibility to bridge the digital divide and ensure equitable access to AI literacy. Failure to address this demographic’s needs risks exacerbating existing inequalities and missing out on a substantial economic opportunity.

What we're watching

Market Opportunity
The demonstrated interest in AI among older adults suggests a significant, previously overlooked market segment for businesses willing to adapt their offerings and communication strategies. Success will depend on overcoming data privacy concerns and providing accessible, trustworthy resources.
Workplace Impact
The disparity in AI adoption between employed and retired boomers highlights the continued importance of the workplace as a primary avenue for AI education and integration, requiring targeted support for those transitioning out of the workforce.
Scalability
The success of EY’s pilot programs with Arist will determine whether accessible AI upskilling can be effectively scaled beyond Germany and Indonesia to reach a broader demographic and address the global digital divide.

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