CLEAR Partnership Aims to Stem $10M in Rental Fraud Losses
Event summary
- CLEAR and Snappt have integrated CLEAR1 into Snappt's Applicant Trust Platform to verify applicant identity.
- The partnership aims to combat rising rental application fraud, which affects over 93% of multifamily owners and managers.
- In the first six months, the integration prevented over $10 million in potential bad debt and identified 5,400 fraudulent applications.
- CLEAR’s identity verification process takes under 90 seconds for new applicants and is instant for existing CLEAR members.
- CLEAR has previously partnered with Docusign to strengthen security against identity fraud.
The big picture
Rising rental application fraud, fueled by increasingly sophisticated tactics like AI-enabled identity fabrication, is forcing multifamily operators to seek more robust verification methods. CLEAR’s partnership with Snappt represents a move towards integrating high-assurance identity verification directly into the applicant trust process, potentially reducing bad debt and improving operational efficiency. This signals a broader trend of embedding identity verification deeper into the leasing workflow, moving beyond simple document checks.
What we're watching
- Market Adoption
- The pace at which Snappt and CLEAR expand the integration across different markets will indicate the broader industry’s willingness to adopt this identity verification approach.
- Fraud Tactics
- How quickly fraud tactics evolve will determine whether CLEAR and Snappt’s multi-layered verification can maintain its effectiveness and prevent losses.
- Competitive Response
- Whether other applicant trust platforms or identity verification providers will respond with similar integrations or alternative solutions will shape the competitive landscape.
