ClassPass Report Shows How It Fills Fitness Studios' Excess Capacity
Event summary
- ClassPass released its first Industry Impact Report, quantifying its effect on fitness and wellness partners.
- 94% of ClassPass users are new to the studios they book, and 73% say they wouldn't have spent without ClassPass pricing.
- The number of partners earning over $1M on ClassPass increased 28% from 2024-2025.
- 99% of businesses using both Mindbody and ClassPass saw positive incremental revenue in 2025.
- 85% of users say they would attend group fitness classes less often without ClassPass.
The big picture
ClassPass's report highlights how its platform addresses a structural challenge in the fitness industry: underutilized capacity. By converting unused class spots into revenue, it helps studios operate more efficiently while attracting new customers. The findings suggest a growing reliance on ClassPass among fitness businesses, particularly as consumer demand for flexible, affordable wellness options increases. The report also underscores the strategic importance of partnerships, such as with Mindbody, in driving incremental revenue for studios.
What we're watching
- Revenue Sustainability
- Whether ClassPass can maintain its incremental revenue model as fitness studios adapt to its pricing.
- Market Penetration
- The pace at which ClassPass expands its partner network beyond fitness into broader wellness services.
- Competitive Dynamics
- How traditional gyms and wellness providers respond to ClassPass's growing influence on consumer behavior.
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