Beyond Meat, Inc.

Beyond Meat, Inc. is a leading producer of plant-based meat alternatives, founded in 2009 by Ethan Brown. Headquartered in El Segundo, California, the company's mission is to positively impact human health, the environment, climate change, and animal welfare by creating delicious, nutritious, and sustainable plant-based protein that enables consumers to eat what they love without the negative impacts of animal agriculture.

The company offers a diverse portfolio of plant-based products designed to mimic the taste and texture of animal meat, including the Beyond Burger, Beyond Beef, Beyond Sausage, Beyond Breakfast Sausage, Beyond Meatballs, Beyond Chicken Pieces, and Beyond Chicken Nuggets. These products are distributed through various channels, including retail grocery stores, mass merchandisers, club stores, and natural retailers, as well as foodservice outlets such as restaurants and schools. Beyond Meat primarily targets flexitarians and meat-eaters, alongside vegetarians and vegans, aiming to provide sustainable protein options for a broad consumer base.

Ethan Brown serves as the founder, President, and CEO of Beyond Meat. In a recent strategic move, the company rebranded to "Beyond The Plant Protein Company" to reflect a broader focus on plant-based protein beyond traditional meat alternatives, including the introduction of protein drinks. While the company updated its Beyond Burger recipe in 2024 to incorporate avocado oil, it has faced significant financial headwinds, reporting declining revenues and operating losses in 2025, and disclosing a material weakness in internal control over financial reporting. Despite these challenges and a substantial decline in its stock value since its 2019 IPO, Beyond Meat is repositioning as a health-focused brand and aims to achieve run-rate EBITDA-positive operations by the end of 2026, leveraging partnerships such as the McPlant collaboration with McDonald's.