Betterware de México, S.A.P.I. de C.V.

Betterware de México, S.A.P.I. de C.V. is a leading direct-to-consumer selling company based in Zapopan, Jalisco, Mexico. Founded in 1995, its core mission is to bring harmony to Mexican homes through innovative solutions and to create independent business opportunities for its network of distributors and associates. The company operates under the corporate and commercial identity of BeFra, which encompasses its two main brands, Betterware and Jafra.

The company's product portfolio is divided into two primary segments: Home Organization Products and Beauty and Personal Care Products. The Betterware segment offers a wide array of items for kitchen and food preservation, home solutions, bedroom, bathroom, laundry and cleaning, technology, mobility, and wellness. Following the acquisition of JAFRA in 2022, the Beauty and Personal Care segment expanded to include fragrances, color cosmetics, skin care products, and toiletries. Betterware de México utilizes a direct selling model, distributing its products through catalogs and an extensive network of independent distributors and associates, complemented by digital social selling and an online presence.

Betterware de México is publicly traded on the NYSE under the ticker BWMX. The company holds a significant market position as a leading direct-to-consumer entity in Mexico and ranks as the 17th largest direct-selling company globally. Recent strategic moves include expanding into the U.S. market with a new headquarters in Dallas for Betterware U.S., and further international expansion into countries like Ecuador and Guatemala. In April 2026, shareholders approved the 2025 financial results, which reported a net income of MXN 1.06 billion, and the company appointed Raúl del Villar as its new Chief Financial Officer. Betterware de México is a subsidiary of Campalier S.A. de C.V., with the Campos family retaining majority control.