B&H Foto & Electronics Corporation

https://www.bhphotovideo.com

B&H Foto & Electronics Corporation, commonly known as B&H Photo Video, is an American retailer specializing in photo, video, and electronic equipment. Founded in 1973 by Blimie Schreiber and Herman Schreiber, the company is headquartered in Manhattan, New York City, at 420 9th Avenue. B&H operates with a mission focused on customer satisfaction, aiming to build lasting relationships rather than merely making sales, and is built on principles of honesty and fair dealing.

The company's core business revolves around offering a vast selection of products, including cameras, video equipment, film, audio gear, computers, and various other electronics. With over 400,000 products in stock, B&H serves both professional and amateur enthusiasts through its extensive online e-commerce platform and a single, large retail superstore in New York City. Beyond sales, B&H provides services such as used equipment trade-ins, purchases, sales, and repairs, and is recognized for its knowledgeable staff and comprehensive customer service.

B&H Photo Video maintains a strong market position as one of the largest and leading electronics and imaging product retailers in the U.S. The company has received numerous accolades, including being named one of America's Top Companies for Customer Service by Newsweek in multiple years and recognized as a Best Online Shop. Forbes has also listed B&H among America's Best Midsize Employers. In 2023, B&H celebrated its 50th anniversary with the inaugural Bild Expo, a free event showcasing the latest in imaging technology. The company continues to engage its community through events like the upcoming Nikon Day in May 2026, highlighting its ongoing relevance in the industry.

Latest updates

Canon Broadens Broadcast Lens Portfolio with Ultra-Reach Offering

Event summary

  • Canon released three new products for the professional broadcast market: the CINE-SERVO 40-1200mm T5.0-10.8 lens, the RC-IP300 PTZ controller, and the MS-510 multipurpose camera.
  • The CINE-SERVO lens boasts a 30x zoom ratio and reaches 1200mm, the longest focal length for a Super35 lens, with a 1.5x extender enabling full-frame coverage.
  • The MS-510 camera features a 1” SPAD sensor for low-light capture and incorporates features like infrared capture and haze compensation.
  • The RC-IP300 PTZ controller can manage over 200 cameras and includes a 3.5” touchscreen and programmable controls.

The big picture

Canon's new product suite signals a continued investment in professional broadcast equipment, targeting a segment increasingly reliant on advanced optics and remote camera control. The CINE-SERVO lens's extreme zoom range addresses the growing demand for long-reach capabilities in sports, wildlife, and event broadcasting. The MS-510 camera's SPAD sensor technology represents a move towards improved low-light performance, a critical factor for broadcasters operating in challenging environments.

What we're watching

Market Adoption
The adoption rate of the MS-510 camera will depend on its ability to deliver on its low-light performance claims in real-world broadcast scenarios, particularly given the cost of the device.
RF Ecosystem
Canon's push for RF-mount lenses, particularly with the CINE-SERVO, will be a key indicator of the long-term success of their mirrorless cinema system versus established PL-mount workflows.
Competitive Response
How competitors like Sony and Fujifilm respond to Canon’s extended reach lens offering will shape the future of broadcast lens design and pricing.

GoPro Disrupts Cinema Camera Market with Compact 8K Open Gate Offering

Event summary

  • GoPro released the MISSION 1 Series of compact cinema cameras, featuring resolutions up to 8K60 and 4K120.
  • The cameras utilize a 50MP 1” sensor and a GP3 processor with a dedicated AI Neural Processor Unit (NPU).
  • The MISSION 1 PRO ILS model introduces a Micro Four Thirds lens mount, expanding compatibility and versatility.
  • The new cameras offer Open Gate capture, 32-bit float audio recording, and are waterproof up to 66ft (except the ILS model).

The big picture

GoPro's move into the high-end cinema camera market represents a significant strategic shift, leveraging its brand recognition and action camera expertise to target a new, professional audience. The introduction of the MISSION 1 PRO ILS, with its Micro Four Thirds mount, directly challenges established cinema camera systems by offering a smaller, more versatile, and potentially more affordable alternative. This could democratize high-end video production and accelerate the adoption of advanced filmmaking techniques by a broader range of creators.

What we're watching

Market Adoption
The success of the MISSION 1 series hinges on whether professional filmmakers and high-end content creators adopt the compact form factor and unique feature set over traditional cinema camera systems.
Competitive Response
Other action camera and cinema camera manufacturers will likely respond to GoPro’s entry into the high-end market, potentially leading to a price war or accelerated innovation.
Ecosystem Growth
The viability of the MISSION 1 platform depends on the continued development and adoption of the new accessory ecosystem, including microphones, filters, and mounting solutions.

DJI Elevates FPV Drone Market with 8K 360-Degree Avata

Event summary

  • DJI launched the Avata 360, its first drone capable of capturing 8K 360-degree video alongside 4K FPV recording.
  • The Avata 360 is available in three bundles: standard, Fly More Combo, and Motion Fly More Combo, including options with RC 2 and DJI Goggles N3.
  • The drone features omnidirectional obstacle sensing, ActiveTrack 360, and O4+ video transmission with a range of up to 12.4 miles.
  • The Motion Fly More Combo includes DJI Goggles N3 and the DJI RC Motion 3 controller for an immersive piloting experience.

The big picture

DJI’s Avata 360 represents a significant advancement in FPV drone technology, pushing the boundaries of aerial video capture. The introduction of 8K 360-degree video caters to a growing demand for immersive content creation, but its adoption will depend on the accessibility and ease of use for both amateur and professional users. This launch reinforces DJI’s dominance in the drone market, but also sets the stage for increased competition and potential regulatory challenges.

What we're watching

Market Adoption
The success of the Avata 360 hinges on consumer and professional adoption of 360-degree video capture, which remains a niche application despite its creative potential.
Competitive Response
Other drone manufacturers will likely accelerate their own development of advanced imaging capabilities to counter DJI’s market leadership in the FPV drone segment.
Regulatory Scrutiny
Increased capabilities like extended range and advanced tracking features may draw greater regulatory scrutiny regarding drone operation and data privacy.

RØDE Shifts Production Console Model with Software-First Approach

Event summary

  • RØDE has released the RODECaster Video Core, a software-based production console.
  • The Video Core replaces physical controls with software, offering control over up to 16 audio sources and 9 mix-effect layers.
  • It features three HDMI inputs, two XLR inputs, and USB-C ports for video, audio, power, and computer interfacing.
  • The device shares internal specifications with the RODECaster Video S but is designed for modular systems and networking.
  • The RODECaster Companion app facilitates configuration and streaming to RTMP platforms.

The big picture

RØDE’s shift to a software-based console represents a broader trend towards software-defined hardware in the broadcast and production space. This move allows for greater flexibility, scalability, and potentially lower manufacturing costs, but also introduces dependencies on software stability and user interface design. The move also signals a potential challenge to established hardware manufacturers who may need to adapt their strategies.

What we're watching

Market Adoption
The success of the software-first approach will depend on user acceptance and the ease of integration into existing workflows, potentially disrupting the traditional hardware-centric console market.
Ecosystem Lock-in
RØDE’s reliance on the Companion app and RODECaster Sync creates a potential ecosystem lock-in, which could influence user behavior and future product adoption.
NDI Integration
The Video Core’s support for NDI will be a key factor in its appeal to live production environments, and its performance in complex networked setups warrants observation.

Sigma Expands Lens Portfolio with Redesigned Art and Contemporary Models

Event summary

  • Sigma released updated versions of its 35mm f/1.4 DG II Art lens and a new 15mm f/1.4 DC Contemporary lens.
  • The 35mm lens features a complete optical redesign, resulting in a 14% size reduction and 20% weight reduction compared to the previous generation.
  • The 15mm lens, designed for APS-C cameras, is significantly smaller and lighter than its predecessor, weighing nearly half as much.
  • Both lenses incorporate Sigma’s HLA autofocus system and weather-resistant construction.
  • The lenses are available for Sony E, Canon RF, Fujifilm X, and L-mount systems.

The big picture

Sigma's lens releases demonstrate a continued focus on high-performance optics for both full-frame and APS-C camera systems. The redesigns prioritize portability and image quality, reflecting a broader trend in the photography industry towards smaller, lighter, and more versatile equipment. This move positions Sigma to compete effectively with established lens manufacturers in a market increasingly driven by hybrid photography and videography workflows.

What we're watching

Market Adoption
The success of these lenses will depend on how quickly professional and enthusiast photographers adopt the new designs and features, particularly given the competitive landscape of lens manufacturers.
Cross-Platform Impact
Sigma's support for multiple camera mounts (Sony E, Canon RF, Fujifilm X, and L-mount) suggests a strategy to capture a broader market share, but the company must ensure consistent quality and performance across these platforms.
Video Demand
The emphasis on video capabilities, including focus breathing suppression and suitability for gimbals, indicates Sigma is targeting the growing market for video content creation, and their ability to capitalize on this trend will be key.

OM System Targets Niche Markets with Astrophotography and Microscopy Camera Kits

Event summary

  • OM System released the OM-3 ASTRO mirrorless camera, optimized for astrophotography, featuring a modified infrared cut filter.
  • The company also launched a TG-7 INDUSTRY digital camera kit with a NY-TGV Super Adapter for binocular stereoscopic microscopes.
  • The OM-3 ASTRO utilizes a 20MP BSI stacked sensor and TruePicX processor, similar to the original OM-3.
  • The TG-7 INDUSTRY kit includes custom Focus Stacking and Microscope Adapter modes, alongside an optional U-OC Ultra C Mount accessory.

The big picture

OM System’s move to create specialized camera kits demonstrates a strategic shift towards targeting niche markets with tailored products, rather than competing solely on broader consumer segments. This approach allows for premium pricing and potentially higher margins, but also carries the risk of limited overall volume. The company's focus on computational photography and accessory ecosystems is consistent with broader trends in the imaging industry, where manufacturers are seeking to add value beyond the core camera hardware.

What we're watching

Market Traction
The success of these niche camera kits hinges on OM System’s ability to effectively reach and engage dedicated astrophotography and microscopy communities, which will dictate the long-term profitability of these specialized offerings.
Competitive Response
Other camera manufacturers may respond with similar specialized offerings, potentially eroding OM System’s first-mover advantage in these niche segments and intensifying competition.
Accessory Ecosystem
The adoption rate of the OM-3 ASTRO and TG-7 INDUSTRY will be heavily influenced by the availability and pricing of compatible accessories, such as filters and adapters, which could create a recurring revenue stream for OM System or third-party vendors.

Canon Broadens RF Lens Portfolio with Ultra-Wide and Fisheye Optics

Event summary

  • Canon has released two new RF mount lenses: the 14mm f/1.4 L VCM ultra-wide prime and the 7-14mm f/2.8-3.5 L Fisheye STM zoom.
  • The 14mm f/1.4 L VCM is Canon's brightest ultra-wide lens to date, featuring a voice coil motor for autofocus.
  • The 7-14mm f/2.8-3.5 L Fisheye STM offers a 190° angle of view, claimed to be the widest available.
  • Both lenses incorporate L-series image quality, weather sealing, and fluorine coating.

The big picture

Canon's release of these lenses signals a continued investment in its RF mirrorless system, targeting professional photographers and videographers who demand high-performance optics. The emphasis on hybrid workflows and VR compatibility reflects a broader industry trend towards versatile camera systems capable of producing content for diverse platforms. The introduction of a 190° fisheye lens is a niche offering, but demonstrates Canon’s willingness to push the boundaries of optical design.

What we're watching

Market Adoption
The success of these lenses will depend on adoption by both professional photographers and videographers, particularly given the premium pricing associated with L-series optics.
VR Integration
Canon's explicit support for the EOS VR system suggests a strategic push into virtual reality content creation, and the uptake of this lens will be a key indicator of that strategy’s viability.
Competitive Response
Other camera manufacturers, particularly Sony and Nikon, will likely respond with competing lens offerings, intensifying competition in the high-end mirrorless lens market.

Atomos Launches Rackmount Monitor-Recorder-Switcher Targeting Broadcast Market

Event summary

  • Atomos has released the Shogun AV-19, a 19-inch rackmount monitor-recorder-switcher.
  • The device supports 6K raw recording, 10-bit HDR, and NDI|HX3 via Gigabit Ethernet.
  • It features multiple inputs (2x 12G-SDI, 2x 3G-SDI, HDMI 2.0) and outputs (12G-SDI, USB-C), XLR audio I/O, and a touchscreen display.
  • The AV-19 is 7 RU tall and offers professional monitoring tools like custom LUTs and waveforms.

The big picture

The launch of the Shogun AV-19 signals a continued trend towards increasingly sophisticated and integrated video production tools, driven by the rise of remote workflows and the demand for higher-quality content. Atomos is positioning itself to capitalize on the growing demand for multi-camera production solutions, particularly as the cost of high-resolution recording and processing becomes more accessible. The device’s rackmount form factor suggests a focus on professional broadcast environments, a segment with significant, albeit specialized, spending.

What we're watching

Market Adoption
The AV-19's price point and feature set will determine its adoption rate among broadcast professionals, particularly in smaller production houses and remote workflows.
NDI Integration
The inclusion of NDI|HX3 suggests Atomos is targeting IP-based video workflows, and the success of this integration will depend on the continued growth and standardization of NDI technology.
Competitive Landscape
The AV-19’s feature set places it in competition with established players in the broadcast monitor-recorder market, and Atomos will need to demonstrate a clear value proposition to gain market share.
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