Amplify Investments LLC

Amplify ETFs is an exchange-traded fund (ETF) provider dedicated to offering expanded investment opportunities for investors seeking growth, income, and risk-managed strategies. The firm's mission centers on delivering innovative and differentiated ETF solutions across various market segments. Amplify ETFs is headquartered in Lisle, Illinois. [4, 7, 10, 21, 23]

The company provides a diverse range of ETFs, including income-focused funds, thematic ETFs, and core investment products. Its income-oriented offerings often utilize actively managed covered call strategies, exemplified by its YieldSmart suite. Thematic ETFs cover niche and emerging sectors such as blockchain technology, cybersecurity, artificial intelligence, lithium & battery technology, weight loss drugs, and online retail. As of February 28, 2026, Amplify ETFs managed over $21 billion in assets. [4, 9, 10, 16, 17, 19, 21]

Led by Founder and CEO Christian Magoon and President William Belden, Amplify ETFs has experienced significant growth, surpassing $10 billion in assets under management by January 2025 and over $21 billion by early 2026. The firm is recognized for its strategy of being first to market with unique investment products, though some niche offerings have experienced volatility and fund closures. Recent developments include the filing for the Amplify S&P 500 Dividend Drivers ETF (DRVR) in May 2026 and the launch of the Amplify Samsung SOFR ETF (SOF) in late 2023. [2, 4, 5, 6, 9, 19, 21, 26]