Amplify Investments LLC

https://amplifyetfs.com/

Amplify ETFs is an exchange-traded fund (ETF) provider dedicated to offering expanded investment opportunities for investors seeking growth, income, and risk-managed strategies. The firm's mission centers on delivering innovative and differentiated ETF solutions across various market segments. Amplify ETFs is headquartered in Lisle, Illinois. [4, 7, 10, 21, 23]

The company provides a diverse range of ETFs, including income-focused funds, thematic ETFs, and core investment products. Its income-oriented offerings often utilize actively managed covered call strategies, exemplified by its YieldSmart suite. Thematic ETFs cover niche and emerging sectors such as blockchain technology, cybersecurity, artificial intelligence, lithium & battery technology, weight loss drugs, and online retail. As of February 28, 2026, Amplify ETFs managed over $21 billion in assets. [4, 9, 10, 16, 17, 19, 21]

Led by Founder and CEO Christian Magoon and President William Belden, Amplify ETFs has experienced significant growth, surpassing $10 billion in assets under management by January 2025 and over $21 billion by early 2026. The firm is recognized for its strategy of being first to market with unique investment products, though some niche offerings have experienced volatility and fund closures. Recent developments include the filing for the Amplify S&P 500 Dividend Drivers ETF (DRVR) in May 2026 and the launch of the Amplify Samsung SOFR ETF (SOF) in late 2023. [2, 4, 5, 6, 9, 19, 21, 26]

Latest updates

Amplify ETFs Launches Income-Targeted Bond ETFs with Covered Call Strategies

Event summary

  • Amplify ETFs launched two new ETFs: the Amplify LQD Investment Grade 12% Target Income ETF (LQDM) and the Amplify HYG High Yield 10% Target Income ETF (HYGM).
  • Both ETFs aim to generate targeted annualized income of 12% (LQDM) and 10% (HYGM) through a combination of option premiums and bond interest.
  • The new ETFs expand Amplify’s fixed income covered call offerings, joining the existing TLTP ETF which has a 13.56% distribution rate.
  • LQDM tracks the Bloomberg U.S. Investment Grade Corporate Bond 12% Income Covered Call Index, while HYGM tracks the Bloomberg U.S. High Yield Corporate Bond 10% Income Covered Call Index.
  • Amplify ETFs currently manages over $19 billion in assets under management as of March 31, 2026.

The big picture

Amplify ETFs is capitalizing on the growing demand for income-generating strategies within the fixed income space, particularly as traditional bond yields remain challenged. The introduction of covered call strategies aims to enhance income generation, but introduces complexities and risks that investors must understand. This expansion positions Amplify to compete with other providers offering similar income-focused ETF solutions, highlighting a broader trend towards sophisticated options-based strategies in asset management.

What we're watching

Income Demand
The success of these ETFs hinges on whether investors are actively seeking higher income yields in a potentially lower-rate environment, and are willing to accept the risks associated with covered call strategies.
Index Tracking
The effectiveness of the ETFs will depend on how closely the funds track their respective Bloomberg indices, and whether the indices accurately reflect the targeted income levels.
Fee Pressure
The relatively high expense ratios, particularly for HYGM, could limit adoption and necessitate ongoing fee waivers to remain competitive within the crowded fixed income ETF landscape.

Amplify ETFs' Option Income Funds Yield High Distributions Amid Crypto Volatility

Event summary

  • Amplify ETFs declared March income distributions for its suite of crypto option income ETFs (BAGY, BITY, EHY, ETTY, SOLM, XRPM).
  • Distribution rates range from 27.90% to 50.52%, with corresponding amounts per share between $0.32790 and $0.96966.
  • The funds’ 30-day SEC yields vary from 0.66% to 5.66%, reflecting income excluding option income.
  • As of March 31, 2026, Amplify ETFs manages over $19 billion in assets under management.

The big picture

Amplify ETFs’ crypto option income ETFs represent a bet on consistent income generation within a highly volatile asset class. The high distribution rates, while attractive, are partially funded by return of capital, a practice that can mask underlying performance issues. The strategy’s success hinges on the continued willingness of investors to accept the risks associated with crypto assets and option-based income strategies, alongside the absence of adverse regulatory action.

What we're watching

Distribution Sustainability
The high distribution rates, heavily reliant on return of capital, raise questions about their long-term viability given the volatility of underlying crypto assets and potential regulatory changes.
Regulatory Scrutiny
Increased regulatory scrutiny of crypto-linked investment products could lead to restrictions on option strategies or distribution practices, impacting fund performance and investor appeal.
Market Sentiment
The success of these funds is intrinsically linked to investor sentiment towards crypto assets; a sustained downturn could significantly reduce option premiums and necessitate distribution cuts.

Amplify ETFs Launches Municipal CEF ETF, Expanding Discounted Fund Strategy

Event summary

  • Amplify ETFs launched the Amplify Municipal CEF High Income ETF (YYYM) on March 10, 2026.
  • YYYM aims to deliver federally tax-advantaged high monthly income through exposure to ~30 U.S. municipal bond closed-end funds (CEFs).
  • The ETF tracks the Nasdaq Municipal Bond CEF High Income™ Index, prioritizing yield, discount to NAV, and liquidity.
  • YYYM complements Amplify’s existing Amplify CEF High Income ETF (YYY), which has a 4-star Morningstar rating, a 12.34% distribution rate, and $21 billion in AUM.

The big picture

Amplify ETFs is doubling down on its strategy of offering ETFs focused on discounted closed-end funds, a niche area within the broader ETF market. The launch of YYYM caters to the persistent investor demand for tax-advantaged income, particularly in a low-interest-rate environment. This expansion positions Amplify to capitalize on the growing popularity of CEFs and the demand for specialized ETF strategies.

What we're watching

Competition
The success of YYYM will depend on its ability to differentiate itself from existing municipal bond ETFs and attract investors seeking tax-advantaged income, potentially impacting the AUM of similar products.
NAV Discount
The ETF’s performance is heavily reliant on the discount to NAV of the underlying CEFs; a narrowing of these discounts could negatively impact returns.
Index Accuracy
The ongoing accuracy and relevance of the Nasdaq Municipal Bond CEF High Income™ Index will be crucial for maintaining YYYM’s investment objective and attracting investors.

International Dividend ETF Surpasses $1 Billion in Assets Amid Shifting Equity Landscape

Event summary

  • The Amplify CWP International Enhanced Dividend Income ETF (IDVO) has reached $1 billion in assets under management.
  • As of January 31, 2026, IDVO has a 9.70% year-to-date total return and a 5-star Morningstar rating.
  • Since its inception on September 8, 2022, IDVO has generated a cumulative 105.14% total return.
  • The ETF employs a covered call strategy alongside international equity holdings to generate income and capital appreciation.

The big picture

IDVO's rapid growth reflects a broader shift in investor sentiment towards international equities and a desire for income-generating strategies beyond traditional fixed income. The ETF's combination of dividend-focused international stocks and a covered call overlay appeals to investors seeking a balance of income and capital appreciation, particularly as US mega-cap technology stocks have faced increased scrutiny. The $1 billion AUM milestone underscores the demand for actively managed ETFs that can navigate complex global market conditions.

What we're watching

Performance Sustainability
Whether IDVO can maintain its strong performance given the reliance on a covered call strategy, which can limit upside potential in a rising market.
International Trends
How continued strength in international equities, particularly relative to US markets, will impact investor flows into IDVO and similar strategies.
Competitive Dynamics
The pace at which Amplify ETFs’ YieldSmart suite expands and whether other firms will launch competing products with similar income-generating strategies.

SILJ ETF Award Highlights Silver Miners' Rally Amid AI Demand

Event summary

  • Amplify ETFs’ SILJ ETF was named ‘Best Alternative ETF of the Year’ by With Intelligence.
  • SILJ delivered an 184.02% total return for the year ending December 31, 2025.
  • SILJ is the first ETF to target small-cap silver miners, tracking the Nasdaq Junior Silver Miners™ Index.
  • Amplify ETFs has surpassed $20 billion in assets under management as of January 31, 2026.
  • The award was announced on February 11, 2026, in New York City.

The big picture

SILJ’s award and performance highlight the recent rally in silver and junior silver miners, fueled by a combination of safe-haven demand and industrial applications. The ETF’s success underscores investor appetite for alternative assets, particularly those linked to commodities benefiting from secular growth trends like AI. With $20 billion in AUM, Amplify ETFs is demonstrating a capacity to capitalize on niche investment themes, but the fund’s concentrated exposure to a specific segment of the mining sector presents inherent risks.

What we're watching

Industrial Demand
The ETF's performance is heavily reliant on continued industrial demand for silver, particularly driven by the ongoing AI buildout; a slowdown in AI infrastructure development could negatively impact SILJ's returns.
Junior Miners Risk
SILJ's focus on junior silver miners exposes it to heightened volatility and operational risks inherent in smaller, less established mining companies, potentially eroding gains.
Correlation Risk
The fund's ability to accurately track the Nasdaq Junior Silver Miners™ Index will be crucial; deviations in performance could disappoint investors expecting a direct correlation.

Amplify ETFs Launches Income-Targeted Covered Call ETFs

Event summary

  • Amplify ETFs filed for two new ETFs: the Amplify LQD Investment Grade 12% Target Income ETF (LQDM) and the Amplify HYG High Yield 10% Target Income ETF (HYGM).
  • The ETFs aim to generate target income (12% for LQDM, 10% for HYGM) through a covered call strategy on underlying bond ETFs.
  • LQDM tracks investment-grade corporate bonds, while HYGM focuses on high-yield bonds.
  • Amplify ETFs currently manages over $20 billion in assets under management as of January 31, 2026.
  • The new ETFs will be added to Amplify’s YieldSmart™ suite of income-focused ETFs.

The big picture

Amplify’s move signals continued investor demand for income-generating strategies, even within traditionally conservative asset classes like fixed income. The covered call approach attempts to enhance yield, but introduces complexities and potential limitations compared to traditional bond ETFs. The filing expands Amplify’s YieldSmart suite, reinforcing their focus on options-based income products within a broader ETF market increasingly saturated with specialized strategies.

What we're watching

Performance
The success of these ETFs will hinge on their ability to consistently achieve the stated 12% and 10% income targets, which will be heavily influenced by option pricing and underlying bond performance.
Investor Adoption
The pace of asset inflows into LQDM and HYGM will indicate investor appetite for this specific covered call strategy within the fixed income space, particularly given the inherent limitations of covered call strategies.
Competitive Landscape
How iShares and other fixed income ETF providers respond to Amplify’s offerings will shape the competitive dynamics within this niche segment of the ETF market.

Amplify ETFs Launches CEF-Focused ETF, Targets High-Income Municipal Strategy

Event summary

  • Amplify ETFs filed for the Amplify Municipal CEF High Income ETF (YYYM) on February 13, 2026.
  • YYYM will track the Nasdaq Municipal Bond CEF High Income™ Index, comprised of 30 U.S. municipal bond closed-end funds.
  • The ETF will operate as a 'fund of funds,' investing in shares of the index's constituent funds.
  • Amplify ETFs currently manages over $20 billion in assets under management as of January 31, 2026.
  • The fund's CEO, Christian Magoon, emphasizes a systematic, rules-based approach to municipal CEF exposure.

The big picture

Amplify ETFs is capitalizing on investor demand for tax-efficient income strategies, a trend accelerated by the current macroeconomic environment. The fund's structure, targeting closed-end funds, introduces complexity and potential risks related to leverage and fund-of-funds fees. This launch signals a continued expansion of ETF offerings into niche fixed-income segments, challenging traditional investment vehicles.

What we're watching

Index Accuracy
The success of YYYM hinges on the accurate and consistent compilation and tracking of the Nasdaq Municipal Bond CEF High Income™ Index, and any deviations could impact investor returns.
Leverage Risk
Given the fund's exposure to leveraged closed-end funds, YYYM’s volatility will be sensitive to interest rate movements and broader market conditions, potentially magnifying losses.
Fund Flows
As a new fund, YYYM's ability to attract and retain assets will be critical; significant inflows or outflows could create valuation challenges and impact performance.

Amplify ETFs Shifts NDIV Strategy to Covered Calls, Targets 10% Income

Event summary

  • Amplify ETFs has rebranded and restructured its NDIV ETF, formerly the Amplify Natural Resources Dividend Income ETF.
  • NDIV now employs a covered call strategy, targeting 10% annualized income through option premiums and dividends.
  • The fund will track the VettaFi Energy and Natural Resources Covered Call Index.
  • NDIV has approximately $20 billion in assets under management as of January 31, 2026.
  • The fund's expense ratio is 0.59%.

The big picture

Amplify ETFs is responding to investor demand for income-generating strategies within the energy and natural resources sector, a space benefiting from tailwinds like reshoring and infrastructure investment. The shift to a covered call strategy represents a tactical adjustment aimed at boosting income, but introduces complexities related to option pricing and potential limitations on capital appreciation. This move positions NDIV within a competitive landscape of yield-focused ETFs, requiring Amplify to demonstrate consistent performance to retain and attract assets.

What we're watching

Investor Demand
The success of this strategy hinges on continued investor appetite for income-generating energy and natural resource investments, particularly given the inherent risks of covered call strategies.
Tracking Error
The fund's ability to consistently achieve its 10% income target will depend on its ability to minimize tracking error relative to the VettaFi Energy and Natural Resources Covered Call Index.
Market Volatility
The effectiveness of the covered call strategy is highly sensitive to market volatility; significant price swings in the underlying energy and natural resource equities could impact premium income and overall returns.

Amplify ETFs Launches Cybersecurity Income ETF, Leverages Existing HACK Exposure

Event summary

  • Amplify ETFs launched the Amplify HACK Cybersecurity Covered Call ETF (HAKY) on January 21, 2026.
  • HAKY aims to generate income by selling call options on the existing $2 billion Amplify Cybersecurity ETF (HACK).
  • The ETF targets a 15%+ annualized option premium income and monthly distributions.
  • HAKY’s expense ratio is 0.65%.

The big picture

Amplify ETFs is capitalizing on the continued growth of the cybersecurity market, projected to exceed $1 trillion by 2031, by offering investors a yield-focused strategy alongside exposure to the sector. The launch of HAKY, part of the YieldSmart™ ETF suite, signals a broader trend of ETFs incorporating sophisticated options strategies to generate income in a low-yield environment. This strategy leverages the existing popularity and AUM of the HACK ETF, reducing initial operational risk.

What we're watching

Performance
HAKY’s ability to consistently achieve its 15%+ annualized option premium target will depend heavily on market volatility and the underlying performance of HACK, potentially creating a wide range of outcomes.
Competition
The success of HAKY will be influenced by the emergence of competing cybersecurity income-focused ETFs, potentially impacting its AUM and distribution yields.
Regulatory Risk
Changes in regulations surrounding options trading and cybersecurity investments could impact HAKY’s strategy and profitability, requiring ongoing adaptation.

Amplify ETF Nav Adjustment Highlights Pricing Risk in Complex Strategies

Event summary

  • Amplify ETFs adjusted the NAV of its Amplify BlackSwan Growth & Treasury Core ETF (SWAN) downwards by $1.2713 per share on January 9, 2026.
  • The revised NAV per share is now $32.7828, compared to the original $34.0541, representing a 3.73% decrease.
  • The adjustment is attributed to a security pricing error in the NAV calculation.
  • Amplify states this is a one-time correction and no further NAV adjustments are anticipated.

The big picture

The NAV adjustment highlights the operational risks associated with increasingly complex ETF strategies. While the correction appears to be a one-time event, it serves as a reminder of the potential for errors in valuation and the importance of robust pricing controls, especially as ETFs manage larger AUM and incorporate more sophisticated models. This incident could trigger a broader review of NAV calculation practices across the ETF industry.

What we're watching

Operational Scrutiny
Increased regulatory and investor scrutiny of ETF pricing and NAV calculation methodologies is likely, particularly for strategies involving complex asset allocation or alternative data.
Model Risk
The incident underscores the model risk inherent in sophisticated ETF strategies, and whether Amplify's internal controls can prevent similar errors in other funds.
Investor Confidence
The pace at which investor confidence in SWAN and other Amplify ETFs recovers will depend on the transparency of the investigation and the preventative measures implemented.

Amplify ETFs Seeks Recognition Amidst $17.6 Billion AUM

Event summary

  • Amplify ETFs has been nominated for ETF Provider of the Year by the With Intelligence Mutual Fund and ETF Awards.
  • Three Amplify ETFs – BLOK, SILJ, and QDVO – received nominations for Alternative ETF of the Year and Sales Success of the Year.
  • The Amplify Blockchain Technology ETF (BLOK) has a YTD return of 32.95% and a 269.59% return since inception (as of 12/31/2025).
  • Amplify ETFs manages $17.6 billion in assets under management as of December 31, 2025.
  • The winners will be announced on February 11, 2026, in New York City.

The big picture

Amplify ETFs' nominations highlight the continued investor appetite for specialized, actively managed ETFs, particularly in alternative asset classes. The firm's focus on differentiated strategies, as emphasized by CEO Christian Magoon, suggests a deliberate effort to carve out a niche within a competitive market. The $17.6 billion AUM demonstrates a degree of success, but the firm will need to navigate evolving regulatory scrutiny and maintain performance to justify its premium positioning.

What we're watching

Award Outcome
The ETF Provider of the Year award, given its criteria of flows and innovation, will indicate investor sentiment and Amplify’s competitive positioning within the broader ETF landscape.
Performance Sustainability
The strong performance of BLOK and SILJ, while impressive, may be difficult to sustain given the inherent volatility of blockchain and junior silver mining sectors.
Distribution Model
The significant return of capital component within QDVO’s distributions warrants close monitoring to assess its long-term viability and impact on investor perception.

Amplify ETFs Launches Tokenization and Stablecoin ETFs Amidst Regulatory Scrutiny

Event summary

  • Amplify ETFs launched two new ETFs: the Amplify Stablecoin Technology ETF (STBQ) and the Amplify Tokenization Technology ETF (TKNQ).
  • STBQ focuses on companies and crypto assets in the stablecoin economy, with 25-50% exposure to crypto assets.
  • TKNQ targets companies and assets involved in tokenization, aiming to capture growth in real-world asset digitization.
  • Amplify ETFs currently manages over $16.6 billion in assets under management as of November 30, 2025.
  • Analysts project the stablecoin market could grow to $3.7 trillion by 2030 and the tokenized asset market to over $3.6 trillion by 2030.

The big picture

Amplify ETFs’ launch of STBQ and TKNQ signals a growing institutional interest in the nascent stablecoin and tokenization markets. The ETFs provide a targeted investment vehicle for a sector poised for significant growth, but also one facing considerable regulatory and technological hurdles. The $3.7 trillion and $3.6 trillion market size projections highlight the potential upside, but also underscore the speculative nature of these investments.

What we're watching

Regulatory Headwinds
The success of both ETFs will be heavily influenced by the evolving regulatory environment surrounding stablecoins and tokenization, particularly the implementation and impact of frameworks like MiCA and the GENIUS Act.
Adoption Rate
The pace at which institutional investors adopt tokenized assets will be a key determinant of TKNQ’s performance, as the projected growth relies heavily on this adoption.
Competition Dynamics
How effectively Amplify ETFs can differentiate STBQ and TKNQ from other emerging crypto-focused investment products will be crucial for attracting and retaining assets, given the increasing competition in the digital asset ETF space.

SILJ ETF Surpasses $3 Billion AUM Amid Silver Market Deficits

Event summary

  • The Amplify Junior Silver Miners ETF (SILJ) has reached $3 billion in assets under management as of November 30, 2025.
  • SILJ, launched in 2012, is the first and only ETF targeting small-cap silver miners.
  • The ETF has delivered a 161.48% year-to-date NAV return as of November 30, 2025.
  • SILJ’s growth is attributed to both inflows and price appreciation.

The big picture

SILJ's rapid growth reflects a confluence of factors: persistent inflation concerns, a structural silver market deficit, and rising industrial demand driven by technological advancements. The ETF’s focus on small-cap miners amplifies these trends, offering investors leveraged exposure to silver price movements. The U.S. government's designation of silver as a critical mineral further underscores its strategic importance and could influence future investment flows.

What we're watching

Supply Dynamics
Continued silver market deficits, projected for at least the near term, will likely sustain upward pressure on prices and, consequently, junior silver mining equities, but the sustainability of these deficits remains a key risk.
Industrial Adoption
The ETF's performance is increasingly tied to industrial demand for silver, particularly in emerging technologies; a slowdown in these sectors could significantly impact investor sentiment.
Competitive Landscape
The success of SILJ demonstrates investor appetite for niche precious metals exposure, potentially attracting new entrants and increasing competition within the ETF space.
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