ZAGG's Market Share Surge: A New Blueprint for Mobile Accessories

SALT LAKE CITY, UT – January 12, 2026 – In the fiercely competitive arena of mobile accessories, ZAGG has achieved a significant victory, earning a prestigious “Top Increase in Market Share” award for its mobile phone cases in North America. The honor, bestowed by leading consumer behavior advisor Circana as part of its tenth annual Consumer Electronics & Home Electronics Industry Performance Awards, validates ZAGG’s remarkable growth over the 12-month period ending in October 2025.

This recognition, announced in alignment with the annual Consumer Electronics Show (CES), is not a matter of subjective opinion but is grounded in hard data from Circana's extensive Retail Tracking Service. The award highlights a company that has successfully navigated a crowded marketplace to dramatically expand its footprint, offering a case study in strategic execution and product innovation.

Decoding the Win in a Crowded Market

Winning a market share award in the mobile phone case category is no small feat. The North American market is a saturated battleground where established giants and agile newcomers constantly vie for consumer loyalty. Brands like OtterBox have long been synonymous with rugged protection, while others like Spigen compete on value and design variety. More recently, players such as CASETiFY have captured a significant audience with a focus on high-fashion, customizable aesthetics.

Circana's awards carry significant weight within the industry precisely because they are based on point-of-sale data compiled from a vast network of technology resellers. The "Top Increase in Market Share" metric pinpoints the brand that has most effectively grown its slice of the consumer pie relative to its competitors. ZAGG’s achievement signals a fundamental shift in consumer preference and demonstrates the company's ability to outperform established rivals.

This success suggests that ZAGG has cracked a code that many others are still trying to decipher: how to deliver uncompromising protection without sacrificing style, functionality, or environmental responsibility. The company's recent performance indicates it has not only met the market's evolving demands but has also anticipated them, positioning itself as a leader that is actively shaping the future of the industry.

The Formula for Success: Innovation Meets Style

At the heart of ZAGG’s ascent is a meticulously crafted product strategy, particularly evident in its latest case lineup for the iPhone 17. The company has moved beyond the simple premise of protection, engineering a suite of products that cater to a multifaceted consumer who demands durability, functionality, and personal expression in equal measure.

“Over the past year, ZAGG has surged ahead in the protective case category, capturing dramatically more market share by delivering the perfect blend of innovation, durability, and style,” said Brad Bell, senior vice president of global marketing for ZAGG. “Our cases are resonating because they’re not only built with uncompromising protection and smart features, but they’re also fully on trend, giving people the modern, expressive designs they want without ever sacrificing durability or performance.”

This blend is achieved through several key innovations. ZAGG has heavily invested in advanced protective materials, such as the renowned D3O, which offers superior impact absorption in a surprisingly slim profile. This allows the company to promise robust drop protection without the excessive bulk often associated with rugged cases. Furthermore, full compatibility with Apple's MagSafe ecosystem has become a standard, non-negotiable feature, ensuring seamless integration with a growing world of chargers and accessories.

Perhaps most significantly, ZAGG has leaned into the growing consumer demand for sustainability. The iPhone 17 case collection prominently features the use of recycled plastics and other plant-based materials, appealing to an eco-conscious demographic that increasingly factors a brand's environmental footprint into purchasing decisions. This commitment is balanced with a wide array of aesthetic choices—from minimalist clear cases that showcase the phone's design to bold patterns, refined colorways, and practical additions like integrated kickstands and textured grips. This versatile approach allows consumers to find a case that not only protects their device but also reflects their personal style.

A Strategy of Presence and Partnership

An innovative product line, however, can only succeed if it reaches the consumer. A crucial component of ZAGG's market share growth has been its powerful and expansive distribution strategy. The company's products are a ubiquitous presence on the shelves of North America's most influential retailers, including wireless carriers like Verizon and AT&T, big-box giants like Best Buy, Walmart, and Target, and international partners such as Currys and MediaMarkt.

This deep retail integration ensures that ZAGG's cases are visible and accessible at the primary points of sale for new mobile devices. When a customer purchases an iPhone 17, a ZAGG case is often presented as a premier, readily available option for protection. This strategic placement, combined with strong brand recognition cultivated over years of delivering reliable screen protectors and power solutions under its ZAGG and mophie brands, creates a powerful sales engine.

By securing prime real estate in both physical and online stores, the company effectively minimizes friction in the customer journey. This widespread availability, backed by consistent marketing and a reputation for quality, fosters trust among both retailers and consumers, creating a virtuous cycle that drives sales and, consequently, market share.

Setting the Trend for Mobile Accessories

ZAGG’s award from Circana is more than just a corporate accolade; it serves as a barometer for the entire mobile accessory industry. The company's success provides a clear blueprint for what it takes to win in the modern market, highlighting several key trends that are becoming industry standards.

First, the era of single-function accessories is fading. Consumers now expect products that offer integrated benefits. A case must do more than just protect; it must be MagSafe compatible, perhaps offer a kickstand, and feel good in the hand, all while maintaining a slim profile. Second, sustainability is no longer a niche interest but a core purchasing driver. Brands that fail to incorporate recycled or eco-friendly materials into their products risk being left behind by a generation of consumers who vote with their wallets.

Finally, personal expression is paramount. The mobile phone is an extension of its user's identity, and its accessories are part of that statement. By offering a spectrum of styles—from rugged and practical to artistic and fashion-forward—ZAGG has shown that catering to diverse tastes is essential for capturing a broad market. The company’s ability to merge these distinct elements into a cohesive and compelling product portfolio is what ultimately propelled its remarkable growth and set a new benchmark for its competitors.