Worth's AI Platform Rewrites Fintech Rules After Record 2025 Growth

ORLANDO, Fla. – January 06, 2026 – Fintech platform Worth has announced a landmark year of growth, leveraging its sophisticated AI to solve one of the financial industry's most persistent headaches: inefficient and risky customer onboarding. The Orlando-based company, founded in 2023, reported record-breaking performance metrics in 2025 that are causing executives across banking, payments, and healthcare to take notice, positioning it as a formidable force for change in financial technology.

In a striking demonstration of its platform's impact, Worth revealed that its clients saw a 43% reduction in application abandonment, a 37% increase in application approvals, and a 55% decrease in the time it takes to generate revenue from a new customer. These figures are particularly significant in an industry where complex and lengthy onboarding processes can cause client drop-off rates to soar, with some studies indicating that over 70% of financial institutions lose customers due to slow procedures. By streamlining these critical first steps, Worth is not only saving its clients money—evidenced by a reported 25% reduction in vendor costs—but is fundamentally altering the economics of customer acquisition.

The Engine of Efficiency: AI-Powered Underwriting

At the heart of Worth's success is its all-in-one platform, designed to replace the disjointed "patchwork of tools" many institutions rely on for compliance and underwriting. The company's recently launched Case Management 2.0 system serves as a unified command center for risk and underwriting teams, but its true differentiator lies in its proprietary "AI-powered crosswalking technology."

This technology tackles the core challenge of verifying small business identities accurately and swiftly. When a business applies for a financial product, the AI ingests key details and cross-references them against a massive proprietary database of over 242 million businesses, alongside authoritative sources like the IRS, Secretaries of State, and other regulatory bodies. The system automatically detects and reconciles discrepancies, from miskeyed addresses to slight variations in a business's legal name. This enables features like pre-filled applications, which dramatically reduce manual data entry, human error, and customer friction.

By ensuring what the company calls the "highest match rate accuracy" in the industry, the platform provides financial institutions with the confidence to make faster, more informed decisions. This automation moves them away from manual, time-consuming processes that are prone to both risk and high abandonment rates, toward a model of operational efficiency and accelerated growth.

A Playbook for Hypergrowth Forged by Veterans

Worth's explosive growth is not an accident but the result of a deliberate strategy executed by seasoned industry leaders. The company was founded by siblings Suneera Madhani and Sal Rehmetullah, a duo renowned for their success in co-founding and scaling payments processor Stax Payments into a unicorn valued at over $1 billion. Madhani, who was the first female CEO to lead a unicorn out of Florida, and Rehmetullah brought their extensive experience and industry credibility to Worth, enabling it to achieve rapid market traction.

Their influence is evident in the company's strategic execution. In 2025 alone, Worth grew its team by over 50% to bolster its product, engineering, and customer success functions. This investment in talent supported a significant market expansion, with the company securing new and expanded contracts with a growing roster of enterprise clients, including prominent names like BILL, Fundbox, PatientFi, and REPAY. This demonstrates widening demand for scalable onboarding infrastructure across diverse sectors, from payments and fintech to healthcare and traditional financial services.

The founders' established reputations have also drawn industry accolades. Rehmetullah was recently honored as one of the Orlando Business Journal's Most Influential Leaders, while both he and Madhani were named among Florida's top 500 business leaders. Their frequent presence as speakers at major conferences like Fintech South and TRANSACT further solidifies their status as thought leaders shaping the future of finance.

Beyond the Bottom Line: Fostering an Inclusive Ecosystem

While Worth's platform delivers clear bottom-line benefits for enterprises, its mission extends to fostering a more equitable financial landscape. By making it faster, cheaper, and less risky for institutions to underwrite small businesses, the technology inherently expands access to capital. This helps level the playing field for entrepreneurs who might otherwise be overlooked by traditional, rigid underwriting models.

This dual focus on business performance and social impact is reflected in the company's recent awards. Worth was shortlisted for 'Startup of the Year' at the U.S. Fintech Awards and named a finalist for 'Best Use of AI in Finance' at the Cloud Awards, validating its technological innovation. Perhaps most telling is its recognition as a 'Best Workplace for Women in Tech' by the Women Tech Network Global Awards. This honor aligns with Suneera Madhani's vocal advocacy for female entrepreneurs and highlights an internal culture of inclusivity that mirrors the company's external mission.

Asif Ramji, Chairman of Worth's Board of Directors, commented on the pivotal year. "Financial institutions choose Worth because it delivers automation, data and AI in a way that reduces risk and accelerates time to revenue while expanding access to capital for small businesses," he stated in the press release. "That combination is driving measurable change across the industry, and the foundation built in 2025 positions Worth for continued growth."

With a proven leadership team, validated technology, and a growing list of high-profile customers, Worth has established a powerful foundation. The achievements of the past year suggest the company is not just participating in the fintech market but is actively reshaping its rules for efficiency, risk management, and accessibility.