Virtuix's 'Peloton for Gamers' Jumps to Europe Amid Surging Growth

AUSTIN, TX – February 11, 2026 – Virtuix Inc., the company aiming to merge virtual reality gaming with physical exercise, today announced a major international expansion, bringing its Omni One full-body VR system to European markets. The move follows a period of explosive revenue growth and a recent, volatile debut on the Nasdaq stock exchange, signaling a high-stakes bet on the future of immersive entertainment.

European customers in key markets including Germany, the United Kingdom, and France can now order the Omni One Core, a PC-connected version of the company's omni-directional treadmill. Priced at a premium €2,995 in the EU and £2,795 in the UK, with initial shipments slated for mid-April 2026, the system promises to let players physically walk, run, and strafe 360 degrees inside their favorite SteamVR games.

A Strategic Leap on Turbulent Financial Tides

The expansion into Europe is not just a geographical milestone but a strategic capitalization on significant corporate momentum. Virtuix reported a remarkable 138% year-over-year revenue increase for the six-month period ending September 30, 2025. This surge in sales provided a powerful narrative for its much-anticipated public offering.

On January 27, 2026, the company began trading on the Nasdaq Global Market under the ticker symbol “VTIX.” The listing was accompanied by an $11 million investment, earmarked to fuel expanded sales, marketing, and product development. However, the company's entry into the public markets has been anything but smooth. After an initial pre-market spike, the stock price experienced significant volatility, highlighting investor uncertainty in the nascent and capital-intensive VR hardware sector.

While revenue is climbing, a closer look at the company’s financials reveals the challenges of its ambitious growth. For the fiscal year ended March 30, 2025, Virtuix reported revenues of $3.59 million but a net loss of $14.65 million. Like many hardware startups scaling production, profitability remains an elusive future goal. The European launch represents a critical test of whether strong demand in a new, large market can help push the company toward a more stable financial footing.

“Europe has long been one of the most active PC gaming markets in the world, and expanding Omni One Core into the region is a natural next step for us,” said Jan Goetgeluk, Chief Executive Officer of Virtuix, in a statement. “With strong demand, an established distribution partner, and a growing community of PC VR gamers, we’re excited to bring Omni One to European players.”

Redefining the Virtual Frontier: Gaming Meets Fitness

At the heart of Virtuix's strategy is the Omni One itself, a device often described as the “Peloton for Gamers.” The system consists of a low-friction, bowl-shaped platform on which users, wearing special low-friction shoes, can physically move in any direction. A sturdy ring and harness system provides safety and stability, allowing for natural movements like walking, jogging, crouching, and jumping, which are then translated into the virtual world. The Omni One Core is designed to integrate with existing PC VR headsets, making it an add-on for dedicated enthusiasts.

The company is heavily promoting the product's dual value proposition: deeply immersive gaming and meaningful physical activity. Virtuix claims that users can burn up to 700 calories per hour, transforming sedentary screen time into a high-intensity workout. The press release even cited customer reports of significant fitness results, including weight loss of over 40 pounds in four months.

This unique positioning has earned the product critical acclaim, including a 2025 Auggie Award for Best VR Interaction Product, a prestigious honor in the augmented and virtual reality industry. The company also boasts an average customer rating of 4.8 out of 5 stars from its early adopters in North America, suggesting that those who invest in the system are highly satisfied with the experience. The product even gained cultural recognition with an appearance in Steven Spielberg's film Ready Player One, cementing its image as a futuristic gaming accessory made real.

Navigating the European Market

To ensure a smooth European rollout, Virtuix has formed a strategic partnership with Unbound XR, a leading online retailer of extended reality equipment in the region. Unbound XR will manage local fulfillment and logistics from its warehouse in the Netherlands, a crucial step in handling the distribution of large, complex hardware and navigating the complexities of VAT and regional shipping.

The primary challenge for Virtuix in Europe, as elsewhere, will be its price point. At nearly €3,000, the Omni One Core is a luxury item far outside the budget of the average gamer. Its target market is the dedicated VR and PC gaming enthusiast who has already invested significantly in a high-end computer and VR headset and is willing to pay a premium for a next-level immersive experience.

The success of the launch will depend on whether the “gamified fitness” trend has enough appeal among this niche audience to justify the cost. Virtuix is betting that the desire for more active, engaging, and physically rewarding entertainment will compel a dedicated user base to invest in what it hopes will become the ultimate home VR setup.

With a stated production capacity of up to 3,000 units per month, Virtuix has laid the groundwork to scale rapidly if demand meets its expectations. The company projects this capacity could represent approximately $100 million in annual revenue potential, an ambitious figure that underscores its confidence in the product's appeal. Bolstered by a portfolio of 14 issued patents covering its technology, Virtuix is well-positioned to defend its corner in the still-emerging market for full-body VR locomotion systems.