Virginia Beach Aqua-Tots: A Lifeline for Water Safety & Local Entrepreneurship

Virginia Beach, VA – November 6, 2025 – The opening of Aqua-Tots Swim Schools in Virginia Beach isn’t just another business launch; it represents a critical addition to the coastal community’s safety net and a testament to the growing demand for accessible swim education. The new facility, located in Red Mill Commons, aims to equip children with life-saving skills while simultaneously demonstrating the viability of franchise ownership and the power of local investment.

According to the Centers for Disease Control and Prevention, drowning remains a leading cause of unintentional injury-related death for young children. This risk is amplified in coastal communities like Virginia Beach, where access to water is plentiful. “The need for swim education here is significant,” explains a local emergency responder. “We see far too many incidents that could have been prevented with proper training.”

The new Aqua-Tots location, spearheaded by franchise owner Jessica Stevenson, intends to address this critical need. Stevenson, a ten-year veteran of the Aqua-Tots organization, brings a wealth of experience and a deeply-rooted passion for water safety to the role. “Being part of Aqua-Tots for over a decade has shown me how transformative swim lessons can be for a child’s confidence, independence, and safety,” Stevenson stated in a press release.

But Stevenson’s story extends beyond simply replicating a successful franchise model. It exemplifies a growing trend of experienced professionals leveraging established brands to launch their own entrepreneurial ventures. Her journey, from front desk associate to franchise owner, highlights the potential for career advancement within the franchise system.

A Rising Tide: The Growing Demand for Swim Education

The opening of the Virginia Beach Aqua-Tots isn’t an isolated event. The swim school industry is experiencing a surge in demand, fueled by increasing awareness of drowning risks and the numerous benefits of early swim instruction. Post-pandemic, demand has risen by an estimated 25%, driven by families prioritizing health, wellness, and life-saving skills.

“We’ve seen a significant increase in enrollment requests,” explains a representative from a competing swim school in the area. “Parents are realizing the importance of investing in their children’s water safety, and they’re looking for qualified, reputable programs.”

This increased demand has led to a more competitive landscape, with several national and regional swim school franchises vying for market share. Goldfish Swim School, British Swim School, and Safesplash Swim School all have a presence in the Virginia Beach area, each offering unique teaching methodologies and program features.

However, Stevenson believes Aqua-Tots differentiates itself through its commitment to individualized instruction and its focus on building confidence in young swimmers. The facility boasts a state-of-the-art indoor pool, certified instructors, and a curriculum designed to accommodate all skill levels.

Investing in the Community

Beyond providing swim lessons, the new Aqua-Tots location is poised to make a positive economic impact on the Virginia Beach community. The facility employs 15 full-time and 10 part-time staff, contributing to local job growth. Preliminary estimates suggest the business will generate approximately $1.2 million in annual economic activity.

“We’re committed to being a good neighbor and contributing to the vitality of the Red Mill Commons area,” Stevenson stated. The franchise plans to partner with local schools and daycares to offer water safety workshops and promote swim education throughout the community.

Beyond the immediate economic benefits, the new swim school is expected to enhance the overall quality of life in Virginia Beach. By equipping children with essential water safety skills, the facility is helping to prevent drowning incidents and promote a culture of safety around water.

Navigating the Competitive Landscape & Future Growth

While the demand for swim education is strong, the Virginia Beach market is becoming increasingly competitive. To succeed, Aqua-Tots must continue to innovate and differentiate itself from its rivals. Stevenson acknowledges this challenge and emphasizes the importance of providing exceptional customer service and building strong relationships with the local community.

“We’re not just teaching kids to swim; we’re building confidence, fostering a love for the water, and empowering them to stay safe,” Stevenson explains. “That’s what sets us apart.”

Looking ahead, Aqua-Tots plans to expand its program offerings to include advanced swim lessons, competitive swim training, and adult swim classes. The franchise also hopes to establish partnerships with local organizations to provide swim lessons to underserved populations.

The opening of Aqua-Tots in Virginia Beach is more than just a business launch; it’s a testament to the growing demand for swim education, the power of entrepreneurship, and the importance of investing in community safety. As Stevenson aptly put it, “We’re not just building a business; we’re building a safer, healthier community for generations to come.”