VIO Med Spa’s Three-Peat: A Blueprint for Dominating the Aesthetics Market

NASHVILLE, Tenn. – January 13, 2026 – In a powerful display of sustained market leadership, VIO Med Spa has been named the #1 Med Spa Franchise for the third consecutive year in Entrepreneur magazine's highly competitive Franchise 500®. The Nashville-based company also secured the #147 spot overall, a testament to its rapid growth, financial stability, and robust franchisee support system within the booming aesthetic and wellness industry.

This "three-peat" is not just an award; it's a validation of a meticulously crafted business model that has consistently outperformed competitors in a rapidly expanding market. The recognition highlights the brand's successful navigation of consumer trends and its commitment to a scalable, results-driven franchise opportunity.

Anatomy of a Top-Ranked Franchise

Securing a spot on the Franchise 500®, let alone the top position in a category for three straight years, is a significant achievement. For 47 years, Entrepreneur's ranking has served as a benchmark for franchise excellence, evaluating companies on a rigorous framework of more than 150 data points. The analysis delves into five core pillars: costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

"For 47 years, the Franchise 500 has been the gold standard for identifying franchise excellence," says Jason Feifer, Entrepreneur magazine's editor in chief. "This year's ranking proves that the best brands don't just survive changing markets; they thrive in them."

VIO Med Spa's high ranking reflects its outstanding performance across these metrics. The company’s impressive unit growth, with 64 locations now operating across 20 states and over 200 additional territories sold or in development, demonstrates its appeal and scalability. This expansion is backed by a strong financial foundation and a powerful brand that resonates with a growing base of over 22,000 members nationwide.

"Being recognized as the top med spa franchise nationally for three consecutive years is an honor and a true testament to our franchisees' commitment to client satisfaction," said Ryan Rose, CEO of VIO Med Spa. "I am incredibly proud of the growth within our platform, and we look ahead to 2026 with resolve and confidence as we continue to invest in the brand to enhance franchisee success."

Riding the Wave of a Wellness Boom

VIO Med Spa's success story is unfolding against the backdrop of a seismic shift in consumer behavior toward wellness and non-invasive aesthetic treatments. The global medical spa market, valued at approximately $18.6 billion in 2023, is on a steep upward trajectory, projected to reach nearly $50 billion by 2030. This explosive growth, registering an average annual rate of over 15%, is fueled by a confluence of factors.

A growing cultural emphasis on self-care and anti-aging has made treatments like injectables (Botox, dermal fillers), advanced facials, and body sculpting mainstream. Consumers increasingly prefer these non-invasive options due to their effectiveness, minimal downtime, and lower risk compared to traditional cosmetic surgery. Technological advancements continue to make these services safer and more accessible, further broadening their appeal.

The primary demographic for med spas remains women between their mid-30s and mid-50s, a group with significant purchasing power. However, the market is expanding, with a notable increase in male clientele seeking wellness and aesthetic services. VIO strategically caters to its core audience by positioning its state-of-the-art facilities in affluent suburban areas and upscale retail districts, ensuring visibility and access for its target consumers.

The VIO Model: A Closer Look at the Engine of Growth

At the heart of VIO Med Spa’s dominance is a sophisticated and resilient business model engineered for recurring revenue and franchisee prosperity. Unlike businesses that rely solely on one-off transactions, VIO has built its system around a membership-based approach. This strategy fosters long-term client relationships, creates predictable revenue streams for franchisees, and encourages consistent engagement with the brand's wide array of services.

Franchisees are equipped with a comprehensive portfolio of high-demand treatments, from injectables and skin rejuvenation to wellness services and medical-grade skincare, allowing them to serve as a one-stop shop for their clients' aesthetic needs. This diverse offering, supported by partnerships with leading industry brands like Hydrafacial™ and ZO® Skin Health, ensures that VIO spas remain at the forefront of the industry.

Joining the VIO network, however, requires a significant commitment. The initial investment ranges from approximately $794,000 to over $1.2 million, a figure that reflects the capital-intensive nature of equipping a premium medical spa. In return for this investment, franchisees receive an extensive support package, including a two-week comprehensive training program, ongoing operational and marketing guidance, and assistance with everything from site selection to staff hiring. This robust support system is designed to empower entrepreneurs, even those without a medical background, to successfully operate within the specialized aesthetics field.

Strategic Backing Fuels Unprecedented Expansion

A critical, yet often overlooked, component of VIO Med Spa's rapid ascent is its strategic partnership with Freeman Spogli, a private equity firm with deep experience in scaling consumer and franchise brands. The majority investment from Freeman Spogli provided more than just capital; it injected a new level of operational sophistication and strategic foresight into the company.

This backing has enabled VIO to build out a robust operational infrastructure, expand its senior leadership and field support teams, and leverage data-driven insights to refine its strategy and enhance performance. The long-term capital commitment ensures that the brand has the resources needed to fuel its ambitious expansion plans, which include developing over 200 new territories. This partnership allows VIO to maintain its growth momentum while ensuring that its support systems and quality standards scale effectively with its expanding footprint. As the brand continues its nationwide expansion, it is actively seeking qualified franchise partners and multi-unit operators, particularly those with experience in service-driven industries, to join its award-winning network.