United Community Bank Climbs ‘Best Banks to Work For’ List, Prioritizes Employee Experience

Greensboro, NC – In a competitive landscape often defined by cost-cutting and consolidation, United Community Bank (UCB) is bucking the trend. The regional lender has been named one of the “Best Banks to Work For” by American Banker for the ninth consecutive year, climbing to rank No. 50 on the prestigious list. This recognition underscores UCB’s commitment to fostering a positive workplace culture and prioritizing employee experience, a strategy increasingly vital in attracting and retaining talent within the financial services sector.

While many banks are navigating economic uncertainty and rapid technological disruption, UCB appears to be doubling down on its most valuable asset: its people. The annual “Best Banks to Work For” list, compiled by American Banker in partnership with Best Companies Group, evaluates banks based on a two-pronged approach: a thorough review of workplace policies and practices, accounting for 25% of the score, and a comprehensive employee engagement survey, which carries a weight of 75%. This heavy emphasis on employee sentiment suggests that UCB’s success isn't simply a matter of perks and benefits, but a genuine commitment to creating a supportive and fulfilling work environment.

A Shift in Banking Culture

The banking industry has historically been characterized by demanding hours, high-pressure environments, and a focus on bottom-line results. However, the tide is turning. Today’s workforce, particularly millennials and Gen Z, prioritizes work-life balance, opportunities for growth, and a sense of purpose. Banks that fail to adapt risk losing out on top talent.

“The industry is finally realizing that a happy and engaged workforce is a productive workforce,” explains one industry analyst, speaking anonymously. “For years, banks focused on cutting costs, often at the expense of employee well-being. Now, we’re seeing a shift towards recognizing that investing in people is a strategic imperative.”

UCB’s consistent recognition on the “Best Banks to Work For” list suggests that the bank is ahead of the curve. The bank’s leadership emphasizes a culture of collaboration, growth, and genuine commitment to its employees. According to Lynn Harton, UCB’s chairman and CEO, the recognition “reflects on the strength of our leaders throughout the company.”

Beyond Perks: A Holistic Approach

The ranking criteria delve deeper than simply assessing salary and benefits packages. The evaluation focuses on key aspects of the employee experience, including leadership effectiveness, career development opportunities, work-life balance, and overall company culture. UCB appears to have invested in creating a holistic approach to employee well-being.

“It’s not just about offering a good salary,” says Holly Berry, UCB’s chief human resources officer. “It’s about creating an environment where team members feel supported, connected, and inspired to do their best work. We believe that care, opportunity, and a sense of belonging are fundamental to a positive workplace.”

While specific details about UCB's internal programs remain largely undisclosed, the emphasis on leadership strength, combined with the focus on growth and belonging, suggests a deliberate strategy to cultivate a positive work environment. The bank is also consciously prioritizing employee development, offering internal training, mentorship programs, and opportunities for advancement.

Bucking the Trend in a Competitive Market

UCB’s success in attracting and retaining talent is particularly noteworthy given the current state of the financial services industry. The sector is facing numerous challenges, including increased competition from fintech companies, evolving customer expectations, and the need to adapt to rapidly changing technology.

“Banks are under immense pressure to innovate and become more efficient,” explains another financial services consultant who requested anonymity. “This often leads to layoffs and increased workload for remaining employees. UCB’s ability to maintain a positive workplace culture despite these challenges is truly remarkable.”

Furthermore, the rise of remote work has created new challenges for banks in maintaining employee engagement and fostering a sense of community. UCB appears to be actively addressing these challenges by investing in technology and creating opportunities for virtual collaboration.

A Model for Regional Banks?

UCB’s consistent recognition as a “Best Bank to Work For” raises an important question: Can other regional banks replicate its success? While every organization is unique, there are several key lessons that can be gleaned from UCB’s approach.

• Prioritize Leadership Development: Strong leadership is essential for creating a positive workplace culture. Banks should invest in training programs that equip leaders with the skills they need to motivate, inspire, and support their teams.
• Foster a Culture of Growth: Employees are more likely to be engaged and productive when they have opportunities to learn and develop their skills. Banks should offer internal training programs, mentorship opportunities, and tuition reimbursement.
• Embrace Work-Life Balance: Employees need to feel supported in balancing their work and personal lives. Banks should offer flexible work arrangements, generous paid time off policies, and wellness programs.
• Invest in Employee Engagement: Banks should regularly solicit feedback from employees and take action to address their concerns. Employee surveys, focus groups, and one-on-one meetings can all be valuable tools.

UCB’s success demonstrates that investing in employees is not just the right thing to do, it’s also a smart business strategy. By prioritizing employee well-being and creating a positive workplace culture, UCB is positioning itself for long-term success in a rapidly changing industry. The bank’s approach may serve as a valuable model for other regional banks seeking to attract and retain top talent in the years to come.