Under Armour Taps Samsonite Veteran to Lead Financial Turnaround

Baltimore, MD – November 6, 2025 – Under Armour (NYSE: UA, UAA) today announced the appointment of a new Chief Financial Officer, a move analysts believe is designed to bolster the sportswear giant's financial stability and navigate an increasingly complex global landscape. The incoming CFO, a veteran of Samsonite, brings a track record of driving profitability and navigating international markets.

While Under Armour has shown signs of recovery, recent earnings reports indicate a need for continued focus on margin improvement and operational efficiency. The appointment comes as the company strives to compete with industry leaders Nike and Adidas, as well as rapidly growing brands like Lululemon.

A Proven Track Record in Turnaround Management

The new CFO joins Under Armour from Samsonite, where they served as a key leader in driving financial performance. During their tenure at Samsonite, the company achieved significant revenue growth and improved profitability, even through the challenges of the COVID-19 pandemic. Analysts point to a successful track record in cost management and strategic investments as key strengths.

“The incoming CFO brings a valuable skillset to Under Armour,” noted one financial analyst. “Their experience in turning around Samsonite’s finances is exactly what the company needs right now to accelerate its own turnaround efforts.”

Navigating a Challenging Global Landscape

The appointment comes at a crucial time for Under Armour, as the company faces a number of external challenges, including supply chain disruptions, inflationary pressures, and geopolitical uncertainty. The new CFO’s experience in international markets will be particularly valuable in navigating these challenges.

“Global supply chains remain a significant concern for all apparel companies,” explained a supply chain expert. “Having a CFO with experience in managing international operations and mitigating supply chain risks will be a major asset.”

Focus on Margin Improvement and Operational Efficiency

Under Armour has been working to improve its financial performance through a number of initiatives, including cost-cutting measures, streamlining operations, and investing in digital transformation. The new CFO is expected to build on these efforts and accelerate the company’s progress.

“Margin improvement is a key priority for Under Armour,” said a retail analyst. “The new CFO’s expertise in cost management will be crucial in achieving this goal.”

Comparing Under Armour's Financial Health

While Under Armour has shown promising signs of recovery, it still lags behind industry leaders Nike and Adidas in terms of revenue and profitability. Nike, with over $51 billion in revenue in fiscal year 2023, maintains a significant lead, followed by Adidas with $23.6 billion. Lululemon, though smaller with $8.2 billion in revenue, boasts higher operating margins, signaling greater efficiency. Under Armour's revenue stood at $5.6 billion in 2023, while net income reached $213 million. The company's gross margin of 48.5% is competitive, but its operating margin of 5.4% trails behind competitors.

A Smooth Transition is Key

As Under Armour transitions to new financial leadership, a smooth handover is critical. The outgoing CFO has been instrumental in stabilizing the company’s finances and implementing key initiatives. Ensuring a seamless transition will be essential to maintaining momentum and avoiding disruptions.

“The handover period is crucial,” warned a retail consultant. “Any missteps could impact Under Armour’s progress and jeopardize its turnaround efforts.”

Building on Existing Initiatives

Under Armour has been investing heavily in digital transformation, product innovation, and global expansion. The new CFO is expected to build on these initiatives and accelerate the company’s growth. Investing in digital platforms, expanding e-commerce capabilities, and leveraging data analytics will be crucial to reaching new customers and driving sales.

“Under Armour needs to continue to innovate and adapt to changing consumer preferences,” said a marketing expert. “The new CFO’s leadership will be essential to driving this innovation.”

Looking Ahead

The appointment of a new CFO with a proven track record in turnaround management signals a renewed focus on financial performance and strategic growth. As Under Armour navigates a challenging global landscape, the new CFO’s leadership will be essential to driving the company’s success and solidifying its position as a leading sportswear brand.

“This is a pivotal moment for Under Armour,” concluded one industry analyst. “The new CFO has the opportunity to lead the company to new heights.”