Townsquare’s Investor Pitch: Fueling Main Street’s Digital Future

PURCHASE, NY – November 25, 2025 – Next week, when executives from Townsquare Media (NYSE: TSQ) take the stage at the prestigious NobleCon Emerging Growth Equity Conference in Boca Raton, they will be speaking to an audience of seasoned investors and financial analysts. The presentation will be filled with metrics on revenue, profit margins, and market strategy. Yet, behind the financial data lies a more profound story of impact and innovation—one that directly affects the livelihoods of small business owners in hundreds of communities across America.

Townsquare’s participation in the December 3rd conference is more than a routine investor relations event; it’s a high-profile platform to champion a business model built on serving the often-overlooked economic engines of the nation: local businesses operating outside the top 50 metropolitan markets. While the immediate goal is to articulate value to shareholders, the company's strategy offers a compelling case study in how corporate growth can be intrinsically linked to community progress.

A Digital Lifeline for Local Economies

At the heart of Townsquare Media's story is its deliberate and successful pivot to a “Digital First” strategy. This isn't just about modernizing its portfolio of local radio stations; it's about building a sophisticated digital services ecosystem tailored specifically for Small-to-Medium-Sized Businesses (SMBs). This ecosystem is comprised of two key divisions: Townsquare Ignite and Townsquare Interactive.

Townsquare Ignite functions as a high-tech digital advertising agency, leveraging proprietary programmatic advertising technology to help local businesses reach their target customers online. For a local bakery or hardware store, this means gaining access to the kind of data-driven marketing power once reserved for national corporations, allowing them to compete effectively in an increasingly digital world. The company’s network of over 400 local news and entertainment websites provides a rich source of first-party data, enabling hyper-local, results-based campaigns that connect businesses with their neighbors.

Perhaps even more impactful is Townsquare Interactive, a subscription-based digital marketing service that acts as a comprehensive partner for SMBs. This division goes beyond advertising to provide the foundational tools many small businesses lack the time or expertise to manage themselves. Services include designing and hosting professional websites, managing social media presence, and executing search engine optimization (SEO) strategies to ensure a local plumber or boutique appears when potential customers search online. In essence, it provides a full-service business management platform delivered as a Software-as-a-Service (SaaS) solution, helping entrepreneurs build and manage their digital storefront.

The success of this approach is validated by the company's financial performance. In the first nine months of 2025, digital revenue accounted for a remarkable 55% of Townsquare's total net revenue, with the digital segment operating at a healthy 26% profit margin. Townsquare Interactive, in particular, demonstrated its efficiency in the third quarter with segment profit margins hitting an impressive 33%, showcasing a highly profitable and scalable model for delivering essential services to Main Street.

Navigating Headwinds with Strategic Focus

Townsquare's investor presentation will undoubtedly address the challenges facing the broader media industry. Like its peers, the company has seen a decline in traditional broadcast advertising revenue, which fell 13.8% in the third quarter of 2025. This downturn, exacerbated by a challenging macroeconomic environment and the absence of the significant political ad spending seen in 2024, underscores the urgency and wisdom of its digital diversification.

By focusing its strategy on digital growth, Townsquare is building a more resilient business model. While broadcast remains a relevant and profitable part of its portfolio—especially when integrated with digital offerings—the company’s future is clearly tied to the expanding needs of local businesses in the digital marketplace. This is the narrative that CEO Bill Wilson and CFO Stuart Rosenstein will likely emphasize to investors at NobleCon, portraying the company not as a legacy broadcaster, but as an agile digital marketing firm with deep community roots.

Their presence at the conference, an event specifically designed for “emerging growth” companies, is itself significant. It positions Townsquare among innovators and disruptors, signaling to the investment community that its focus on underserved markets is a forward-looking growth strategy, not a limitation. For investors seeking opportunities beyond saturated major markets, Townsquare offers a unique value proposition: a company deeply embedded in the fabric of local economies with a proven digital platform poised for continued expansion.

The Connection Between Wall Street and Main Street

The NobleCon conference provides a crucial link between capital markets and the entrepreneurs working to build thriving local communities. When investors fund a company like Townsquare Media, they are not just buying stock; they are indirectly investing in the tools that enable a family-owned restaurant to attract new diners, a local contractor to win new projects, and a new retail shop to build a loyal customer base. The one-on-one meetings scheduled between management and investors offer a forum to explore this dynamic in detail, moving beyond spreadsheets to discuss the tangible impact of the company's services.

As Townsquare's leadership prepares to detail their financial performance and strategic outlook, their story serves as a powerful reminder that innovation for people often happens at the local level. The webcast of their presentation, which will be archived for 90 days, provides a window into how a modern media company is redefining its role—transforming from a simple content broadcaster into an indispensable partner for local economic growth. Ultimately, the confidence inspired in a conference room in Florida can translate into greater stability and prosperity for main streets across the country, proving that progress for people and sound investment can, and should, go hand in hand.