Topgolf Tees Off in Grand Prairie, Cementing DFW Market Dominance

GRAND PRAIRIE, TX – January 08, 2026 – Modern golf entertainment leader Topgolf is set to deepen its roots in the Dallas-Fort Worth metroplex with the grand opening of its newest venue in Grand Prairie on Friday, January 23. The sprawling, two-level facility marks the company's fifth location in the DFW area and its 15th in Texas, signaling a significant strategic investment in one of the nation's most competitive entertainment markets.

Located south of IKEA at 3670 South State Highway 161, the venue is more than just another pin on the map. It represents a calculated move to capture a crucial geographic corridor, a major addition to Grand Prairie's burgeoning EpicCentral entertainment district, and a testament to the powerful 'experience economy' model that has propelled Topgolf's global growth. With 80 climate-controlled hitting bays, a full-service restaurant and bar, and private event spaces, the opening underscores the company's aggressive expansion and its role in reshaping the local economic and leisure landscape.

A Strategic Play in a Competitive Market

The arrival of Topgolf in Grand Prairie is a story of strategic market consolidation. The DFW metroplex is a fiercely competitive battleground for consumer leisure spending, and this fifth venue solidifies Topgolf's regional dominance. The location was chosen with precision, designed to serve as a convenient midpoint for a massive population base.

"We're thrilled to open Topgolf Grand Prairie, a venue that strengthens our presence in the heart of the Dallas–Fort Worth region," said Topgolf Chief Operating Officer and Interim President Erin Chamberlin. "Situated near the vibrant EpicCentral entertainment district, this venue serves as a natural midpoint between our Fort Worth and Dallas locations, providing Players even more access to the Topgolf experience."

This expansion, however, carries a deeper strategic narrative. The development materializes after Topgolf's parent company, Topgolf Callaway Brands Corp. (NYSE: MODG), acquired competitor BigShots Golf in late 2023. Previously, Grand Prairie had approved site plans for a BigShots Golf location on the very land Topgolf now occupies, a move made when Topgolf was initially hesitant to build in the area. The acquisition effectively eliminated a direct competitor and paved the way for Topgolf to claim the prime real estate, showcasing a shrewd corporate maneuver to fortify its market position and absorb potential rivals.

Fueling Grand Prairie's Entertainment Engine

For the City of Grand Prairie, the opening is a landmark achievement in its long-term vision to become a premier entertainment destination. The Topgolf venue is a cornerstone of the 172-acre EpicCentral district, a master-planned hub that already includes attractions like the food-and-games concept Chicken N Pickle, an indoor adventure park, and a growing list of restaurants. With a Bass Pro Shop and Andretti Indoor Karting & Games also slated for future development, Topgolf's arrival adds significant momentum to the district's appeal as a regional 'staycation' hub.

Grand Prairie Mayor Ron Jensen celebrated the addition as a perfect fit for the city's ambitions. "We are proud to welcome Topgolf to Grand Prairie as it joins our expanding entertainment landscape," Jensen stated. "This development reflects the momentum we continue to see in our entertainment and tourism sector, while bringing new jobs and investment to our community. We're excited to welcome Topgolf and look forward to residents and visitors teeing off at a destination that will benefit our city for years to come."

The economic benefits are tangible. The venue is creating approximately 300 new jobs for 'Playmakers,' from bay hosts to chefs. Based on regional industry data, the average annual pay for such roles in the area is estimated to be around $37,000, injecting millions in wages into the local economy. While specific tax revenue projections for this site have not been made public, the broader golf industry in Texas contributed nearly $1.3 billion in state and local taxes in 2023, illustrating the significant fiscal potential of such a high-traffic venue.

More Than a Driving Range: The Experience Economy Blueprint

Topgolf's success lies in its masterful execution of the 'experience economy'—a business model that prioritizes memorable events over simple services. The company has effectively deconstructed golf, removing its traditional barriers to entry and repackaging it as a social, tech-infused activity accessible to everyone.

Newcomers and seasoned golfers alike can enjoy the experience. The venue's 80 bays are equipped with Toptracer technology, which tracks the flight path and metrics of every shot. Players can choose from a variety of games, like the beginner-friendly Block Party, where any shot into the outfield scores points. For those truly new to the sport, Topgolf even offers its exclusive 'The Sure Thing' club, designed to make hitting the ball less intimidating.

The 'not golf' elements are just as critical to the formula. The Grand Prairie location features a full-service restaurant with an executive chef-driven menu, multiple bars, a rooftop terrace with fire pits, and private event spaces for corporate outings and parties. This fusion of sport, dining, and social gathering creates a versatile destination that appeals to families, groups of friends, and corporate clients alike.

This successful model is backed by the financial might of its parent company, Topgolf Callaway Brands. In 2023, the publicly traded corporation reported $4.3 billion in net revenue, with the Topgolf division alone contributing a staggering $1.8 billion. The Grand Prairie opening is a direct result of this well-funded, aggressive growth strategy, which aims to make Topgolf a globally recognized leader in modern play.