Toll Brothers Bets on Low-Maintenance Luxury in Connecticut's Fairfield County

BROOKFIELD, CT – November 19, 2025

Toll Brothers, a leading national builder of luxury homes, has officially opened the doors to ‘Willows at Brookfield’, a new townhome community in Brookfield, Connecticut. The development reflects a growing trend in the luxury housing market: a demand for low-maintenance living coupled with access to desirable amenities and top-rated school districts. This move underscores the builder's strategy to cater to a changing demographic of homebuyers prioritizing convenience and lifestyle.

The Rise of 'Lifestyle Communities'

The new community, featuring 2- and 3-story homes ranging from 1,913 to 2,585+ square feet and starting in the upper $500,000s, is not just about providing a roof over one’s head. Toll Brothers is offering a complete package—including lawn care and snow removal—designed to free up homeowners’ time and reduce the burden of property maintenance. “We’re seeing a clear shift in what luxury means to today’s buyers,” says one local real estate professional. “It’s not just about square footage or high-end finishes; it’s about simplifying life and maximizing leisure time.”

This emphasis on convenience aligns with a broader trend in the luxury market. Across the country, developers are incorporating similar amenities and services into their communities, recognizing that discerning buyers are willing to pay a premium for a hassle-free lifestyle. The inclusion of these services also appeals to a growing number of empty-nesters and retirees who are looking to downsize without sacrificing comfort or quality of life. “They want to travel, pursue hobbies, and spend time with family and friends,” says a Connecticut-based housing analyst. “They don’t want to spend their weekends mowing the lawn.”

Navigating Connecticut’s Housing Landscape

While Toll Brothers is betting on the demand for low-maintenance luxury, the development is unfolding against the backdrop of a complex Connecticut housing market. The state has long been characterized by relatively high housing costs and a persistent affordability gap, particularly for first-time homebuyers. The median listing price in Brookfield currently sits around $609,500, a figure that remains out of reach for many residents.

“The challenge is balancing the demand for luxury developments with the need for more affordable housing options,” explains a local economic development official. “We need a diverse range of housing types to meet the needs of all residents, not just those at the higher end of the market.”

The Willows at Brookfield development, while not directly addressing the affordability crisis, does offer a potentially attractive option for buyers looking to downsize from larger single-family homes. The townhome format offers a more manageable living space and lower maintenance requirements, potentially making it a more appealing option for those seeking a simpler lifestyle. However, the starting price point still places it firmly in the luxury segment.

Toll Brothers’ Strategic Expansion

The Brookfield development is part of a larger strategic expansion for Toll Brothers. The company has been actively diversifying its product offerings, with a growing emphasis on townhomes and active adult communities. This reflects a recognition that the luxury market is evolving and that builders need to adapt to changing buyer preferences.

The company's focus on Fairfield County, Connecticut, is also strategic. The region is known for its strong schools, affluent demographics, and proximity to New York City. “Fairfield County has always been a desirable location for luxury homebuyers,” explains a local real estate agent. “It offers a combination of suburban tranquility and urban convenience.”

Toll Brothers’ recent financial performance further supports its expansion strategy. In the third quarter of fiscal year 2025, the company reported revenues of $2.95 billion, an 8% increase year-over-year. This was driven by strong demand for its luxury homes and a growing backlog of orders. The company’s adjusted gross margin on home sales remained healthy at 27.5%, demonstrating its ability to maintain profitability in a competitive market. While the backlog decreased 10% in value, management indicated that this was a result of slowing, not diminishing, demand. The builder anticipates adding another 40-50 communities across the country by year’s end, indicative of a bullish outlook.

Beyond simply building homes, Toll Brothers has embraced a holistic approach to homeownership, offering ancillary services like mortgage financing and title insurance, making the experience streamlined and comprehensive for customers. This 'one-stop-shop' model enhances customer loyalty and brand reputation.

The Willows at Brookfield is well-positioned to capitalize on this momentum. With its focus on low-maintenance living, desirable amenities, and proximity to top-rated schools, the community is poised to attract discerning homebuyers seeking a hassle-free lifestyle in a prime location. The future of luxury housing may very well be defined by these types of lifestyle communities, where convenience and quality of life are paramount.