The Gummy Gold Rush: Biohacking Taps Ancient Superfoods

COSTA MESA, CA – December 11, 2025 – Wellness company Dialed Moods recently announced its entry into the crowded supplement aisle with two new products: sea moss and shilajit gummies. While the launch of another supplement might seem routine, it signals a powerful convergence of market forces reshaping the multi-billion-dollar wellness industry: the consumer demand for convenient delivery, the allure of ancient remedies, and the mainstreaming of 'biohacking'.

The move by Dialed Moods is more than just a product line extension; it's a calculated play within a fiercely competitive landscape. The company is betting that by packaging exotic, historically revered ingredients into a palatable, chewable format, it can capture a significant share of a market hungry for accessible self-optimization. As CEO Ali Garawi stated, the goal is to create “effective, all-in-one supplements designed for peak mind and body performance.” This launch serves as a microcosm of a much larger industry shift, where traditional medicine is being rebranded for the modern, performance-driven consumer.

The Sweet Spot of Wellness

The decision to use a gummy format is arguably the most significant strategic element of this launch. The global gummy supplements market is no longer a niche category for children; it's a juggernaut. Valued at over $10 billion in 2024, the market is projected to surge past $27 billion by 2032, expanding at a compound annual growth rate (CAGR) of nearly 13%. This explosive growth is driven by a simple reality: consumers, particularly millennials and younger demographics, prefer the taste and convenience of a gummy over swallowing pills.

This “gummy revolution” is enabling companies to introduce complex and often bitter-tasting herbal compounds to a mass audience. Ingredients that were once confined to specialty health food stores in powder or tincture form are now appearing in colorful, candy-like formats. This shift has profound implications for market adoption. It lowers the barrier to entry for consumers curious about ingredients like sea moss or shilajit but hesitant to adopt complicated wellness routines. By transforming superfoods into snacks, companies are not just selling supplements; they are selling a lifestyle upgrade that integrates seamlessly into a daily routine. Dialed Moods is tapping directly into this trend, positioning its products not just for health benefits but for lifestyle enhancement.

Cashing In on Ancient Remedies

The choice of sea moss and shilajit is equally strategic. Both ingredients are experiencing a renaissance, fueled by social media trends and a growing consumer interest in natural, plant-based solutions rooted in traditional medicine. Sea moss, a type of red algae, is touted for its dense mineral profile, with claims of supporting skin health, detoxification, and immune function. Dialed Moods' formulation combines it with burdock root and dandelion, herbs also known for their historical use in detoxification and purification.

Shilajit, a sticky substance found primarily in the rocks of the Himalayas, is a cornerstone of Ayurvedic medicine. Rich in fulvic acid, it is marketed as a powerful adaptogen and nootropic, promising enhanced energy, cognitive clarity, and anti-aging benefits. Dialed Moods' shilajit gummy is a complex blend, adding lion's mane mushroom, ginseng, and ginkgo biloba—a cocktail of ingredients each associated with brain health and vitality. By leveraging these ancient ingredients, the company taps into a powerful consumer narrative that values natural wisdom over synthetic solutions.

Between Hype and Health: A Look at the Science

While the marketing narrative is compelling, the scientific validation for many of these ingredients remains a complex picture. For business leaders and discerning consumers, understanding the gap between claim and clinical evidence is crucial. Many of the purported benefits of sea moss, for instance, are supported by its nutrient profile and early-stage studies, but robust, large-scale human trials are sparse. Furthermore, experts caution that the mineral content, particularly iodine, can be a double-edged sword, as excessive intake can disrupt thyroid function. Quality is also a concern, as sea moss can absorb heavy metals from its environment.

Similarly, shilajit shows promise in preclinical and animal studies for its antioxidant and neuroprotective properties, largely due to its fulvic acid content. However, here too, the body of evidence from large-scale human clinical trials is still developing. Other ingredients in the blends, like lion's mane and ginkgo biloba, have been studied more extensively for cognitive benefits, but results are often mixed or inconclusive. This highlights a central tension in the supplement industry: marketing often outpaces definitive scientific consensus. The claims on the bottle are carefully worded to remain within regulatory guidelines, but they can imply a level of certainty that the current body of research does not fully support.

The 'Biohacking' Mainstream Strategy

This product launch firmly positions Dialed Moods within the burgeoning 'biohacking' movement—a quest for human optimization using science, technology, and self-experimentation. Once the domain of Silicon Valley executives, biohacking is becoming mainstream, with consumers actively seeking ways to enhance their cognitive function, physical energy, and longevity. Dialed Moods' mission to bring “herbal biohacking to the mainstream” frames these ancient ingredients as modern tools for performance enhancement.

This strategy is consistent with the company's broader portfolio, which includes Kratom-infused beverages and other functional products aimed at mood and energy modulation. By offering a range of products targeting different aspects of mind-body performance, the company is building an ecosystem for the everyday biohacker. The new gummies, with their focus on detoxification, immunity, and cognitive power, are a logical and strategic expansion of this vision. They represent a more accessible entry point into biohacking than the company's more controversial Kratom products, potentially broadening their customer base significantly.

Building Trust in an Unregulated Market

Operating in the largely self-regulated supplement industry, establishing consumer trust is paramount. Savvy companies understand that claims of efficacy must be paired with demonstrable commitments to safety and quality. Dialed Moods appears to recognize this, emphasizing that its products are organic, vegan, and undergo “rigorous third-party testing” in facilities adhering to Good Manufacturing Practice (GMP) protocols. The company also points to a 'Lab Results' section on its website, a nod towards the transparency that a growing segment of consumers now demands.

This focus on quality control is a critical business strategy. In a market saturated with dubious claims and inconsistent product quality, a verifiable commitment to purity and potency can be a powerful differentiator. For consumers navigating the wellness aisle, a third-party testing seal or an accessible Certificate of Analysis (COA) can be the deciding factor, providing a baseline of assurance that the product is what it claims to be and is free from harmful contaminants. As the market continues to grow, this level of transparency will likely shift from a competitive advantage to a baseline expectation for any serious player in the wellness space.