Tech Drive Bridges Digital Divide, Offers Corporations Circular Economy Solution

TORONTO, ON – November 18, 2025 – A new national initiative launched today aims to tackle the growing digital divide in Canada while simultaneously offering corporations a path to greater sustainability. The Electronic Recycling Association’s (ERA) ‘Holiday Tech Drive’ seeks to collect used, yet functional, technology from Canadian businesses and redistribute it to over 500 charities and community organizations across the country.

Closing the Digital Gap

For many non-profits, access to reliable technology is no longer a luxury – it’s a necessity. From managing donor databases and delivering online programming to supporting clients and streamlining operations, technology underpins nearly every aspect of their work. However, many charities operate on tight budgets, making it difficult to afford the hardware and software they need. “We’re seeing a real strain on the non-profit sector,” says a representative from a national charity supporting vulnerable populations. “The demand for our services is increasing, but our resources are dwindling. Access to technology is a major challenge.”

The digital divide isn’t just about affordability; it’s also about access and literacy. Rural and remote communities often lack the infrastructure needed to support reliable internet connectivity, further exacerbating the problem. Furthermore, even when technology is available, many organizations lack the expertise to properly maintain and utilize it. A recent report from Statistics Canada revealed that nearly half of non-profits reported facing challenges with technology adoption and implementation.

The ERA’s Tech Drive is designed to address these challenges by bridging the gap between corporate tech waste and charitable need. By collecting and refurbishing used devices, the initiative provides organizations with access to the tools they need to effectively serve their communities. “It’s a win-win situation,” explains a spokesperson for the ERA. “Corporations can responsibly dispose of their old technology, while charities can receive the resources they need to make a real difference.”

A Circular Economy Solution

The Tech Drive also offers corporations a compelling opportunity to embrace the principles of the circular economy. Traditionally, end-of-life electronics are often discarded as e-waste, contributing to environmental pollution and resource depletion. E-waste contains hazardous materials that can contaminate soil and water, posing risks to human health and the environment. The refurbishment and reuse of technology, however, can significantly reduce e-waste and minimize environmental impact.

“We're seeing a growing awareness among businesses of the importance of sustainability and responsible waste management,” says a sustainability consultant specializing in corporate social responsibility. “Initiatives like the Tech Drive provide a practical and impactful way for companies to demonstrate their commitment to environmental stewardship.”

Beyond the environmental benefits, the Tech Drive also offers potential financial advantages for corporations. Donating used technology can qualify as a charitable tax deduction, offsetting the cost of disposal and providing a financial incentive for participation. Moreover, by embracing circular economy principles, companies can enhance their brand reputation and attract environmentally conscious customers.

The ERA’s partnership with Canopy further amplifies the initiative's impact. By extending the life of devices, the partnership supports Canopy’s forest conservation efforts by reducing the demand for new manufacturing, which relies on resource extraction and contributes to deforestation. This synergistic approach highlights the interconnectedness of environmental sustainability and social responsibility.

Systemic Inequity and the Need for Broader Solutions

While the Tech Drive is a valuable initiative, it’s important to recognize that it’s just one piece of the puzzle. The digital divide is a systemic issue rooted in income inequality, geographical disparities, and a lack of access to digital literacy programs. “We need a multi-faceted approach that addresses the underlying causes of digital inequity,” says a policy analyst specializing in digital inclusion. “This includes investing in affordable broadband infrastructure, providing digital literacy training, and ensuring that technology is accessible to all Canadians, regardless of their income, location, or background.”

Several organizations, like reBOOT Canada and Computers for Schools Plus, are already working to bridge this gap, offering refurbished devices and digital literacy training to underserved communities. The ERA’s initiative complements these efforts by expanding the supply of refurbished technology and raising awareness of the importance of digital inclusion. However, continued investment and collaboration are needed to ensure that all Canadians have the opportunity to participate fully in the digital economy.

Furthermore, the digital divide is particularly acute among Indigenous communities, where systemic barriers and historical inequities have created significant disparities in access to technology and digital literacy. Addressing these disparities requires culturally sensitive programs and partnerships that are grounded in Indigenous knowledge and priorities.

The ERA’s Holiday Tech Drive represents a positive step towards a more equitable and sustainable future. By connecting corporate resources with charitable needs, the initiative is empowering organizations to make a greater impact and fostering a more inclusive digital landscape.