Sytes Launches to Remodel Commercial Real Estate with Tenant-First Data

LOS ANGELES, CA – February 11, 2026 – A new technology platform, Sytes, officially launched its national marketplace today, aiming to fundamentally rewire the commercial real estate (CRE) leasing process. The company is introducing a "tenant demand-driven" model that flips the traditional script, moving away from speculative development and cold outreach toward a system where property owners respond directly to verified tenant needs.

For decades, the CRE industry has operated on a supply-first basis, with landlords and brokers marketing available spaces to a wide, often undefined, audience. Sytes proposes to replace these fragmented workflows—characterized by endless spreadsheets, email chains, and unsolicited calls—with a centralized marketplace where transparency is paramount. The platform allows retail brands, quick-service restaurants (QSRs), and other operators to publicly declare their specific expansion requirements, creating a live database of actionable demand that landlords and developers can engage with directly.

"Commercial real estate doesn't have a demand problem, it has a visibility problem," said Rafael Weiss, founder of Sytes, in the company's launch announcement. "Sytes was built to surface real tenant intent so deals can move faster, with less friction and fewer dead ends." His co-founder, Dean Sloves, added, "When both sides can see real demand, deals move faster, and everyone wins."

The 'Intent Economy' Arrives in CRE

The core premise of Sytes is to bring the principles of the "intent economy" to a traditionally opaque industry. Instead of landlords pushing available properties, the platform creates a reverse marketplace where tenants pull the market by broadcasting their exact needs—from geographic location and square footage to specific site characteristics. This shift from "supply-pushed" to "demand-pulled" is designed to create a more efficient and data-driven ecosystem.

This approach directly targets the guesswork inherent in speculative real estate development and leasing. A newly launched "per-site" feature exemplifies this goal. It allows a landlord or developer to enter a specific property address and instantly receive a list of tenants who have registered an active interest in that exact location or a very similar profile. This capability aims to dramatically shorten leasing timelines and reduce the resources wasted on pursuing unqualified leads.

The platform operates on a subscription basis, with entry-level pricing starting around $99 per month, a move intended to lower the barrier to entry for a wide range of industry stakeholders. This includes everyone from multi-unit franchisees and corporate expansion teams to institutional owners like REITs, family offices, and local landlords.

Navigating a Crowded PropTech Landscape

Sytes enters a dynamic but crowded commercial real estate technology, or "PropTech," sector. The industry is dominated by established giants like CoStar, known for its comprehensive but costly database of property records and analytics, and LoopNet, a primary engine for listing and transacting properties. These platforms excel at providing a broad view of available supply.

Sytes differentiates itself by focusing squarely on the other side of the equation: demand. While data analytics platforms like CompStak, Reonomy, and SiteSeer offer sophisticated tools for market evaluation and owner identification, Sytes' unique value proposition lies in its direct signal of tenant intent. It's not about analyzing historical data to predict future needs; it's about providing a live feed of what tenants want right now.

This "reverse marketplace" model sets it apart from tenant representation software like TenantBase or RealNex, which focus more on managing the search and transaction process for tenants. By creating a public square for demand, Sytes facilitates the initial, crucial connection between a tenant with a need and a landlord with a potential solution, positioning itself as a discovery tool that precedes the traditional brokerage process.

From Subscription to Multi-Million Dollar Pipelines

Despite its recent national launch, Sytes has already been adopted by a notable roster of clients, demonstrating early market traction. The platform's first customer was Go To Foods, the franchisor for seven well-known brands including Auntie Anne's, Carvel, Cinnabon, and Jamba. Matt Mehring, VP of Real Estate for Go To Foods, praised the system, stating it "has paid for itself in time savings and actual deal flow."

The platform's user base also includes a diverse mix of fast-growing national brands such as Dutch Bros, Church's Chicken, Papa Johns, Scooter's Coffee, and Popeyes. On the landlord side, institutional owners like Kimco and Inventrust are utilizing the service to lease space more efficiently.

The company is leveraging impressive early results to underscore its value proposition. According to its launch materials, one user sourced a $1.5 million deal through a basic account, while another generated a $20 million deal pipeline from a $2,400 annual subscription. These figures, if representative of the broader user experience, suggest a powerful return on investment and a compelling case for adoption in an industry where deal velocity and efficiency directly impact the bottom line.

Scaling Ambitions and the Data Double-Edged Sword

As Sytes embarks on its national expansion, it faces the inherent challenges of scaling any technology within the real estate sector. The industry is notoriously resistant to change, and overcoming the inertia of traditional workflows will be a significant hurdle. Maintaining data accuracy across countless disparate markets and ensuring seamless integration with legacy systems are common obstacles for growing PropTech firms.

Furthermore, the platform's model hinges on the trust of its users, who are asked to provide valuable, sensitive information about their strategic expansion plans. An analysis of the company's Terms of Service reveals a critical detail for potential users to consider. The terms grant Sytes a "perpetual, irrevocable, non-exclusive, worldwide license" to use, modify, distribute, and create derivative works from customer-submitted data.

The policy explicitly states that Sytes "may sell, license, and otherwise distribute and commercialize such Customer Data... with no duty of any kind to account to you." While the company's privacy policy assures users that it takes "commercially reasonable steps" to protect information, it also includes a standard disclaimer that no security system is impenetrable. This broad license to commercialize user intent data, while potentially fueling the platform's growth and data insights, presents a significant trade-off between visibility and data ownership that stakeholders will need to weigh carefully as they embrace this new model for commercial real estate.