Sweet Innovation: Doughlicious Disrupts Holiday Aisle with First-Ever Frozen Advent Calendar

New York, NY – November 11, 2025 – Doughlicious, the UK-based creator of “better-for-you” frozen treats, is poised to disrupt the holiday retail landscape with the launch of what the company claims is the first-ever frozen advent calendar. Available nationwide at Target, the unique product is tapping into growing consumer demand for novelty, indulgence, and healthier holiday options.

While advent calendars have become a ubiquitous holiday tradition, traditionally filled with chocolates or beauty products, Doughlicious is offering a decidedly cooler experience. The calendar features a daily serving of the company’s signature cookie dough and gelato bites, appealing to a growing segment of consumers seeking both indulgence and a mindful approach to snacking.

Riding the Wave of ‘Better-For-You’ Indulgence

The launch comes at a time when consumers are increasingly prioritizing healthier options without sacrificing taste. The frozen novelty market is experiencing robust growth, fueled by demand for premium, clean-label products. Dollar sales reached approximately $10.4 billion for the 52 weeks ending December 2023, showing a 4% year-over-year increase in the US. “We’re seeing a clear shift in consumer preferences,” says a retail analyst specializing in the frozen food category. “People want to treat themselves, but they’re also more conscious about what they’re putting into their bodies.”

Doughlicious has positioned itself at the forefront of this trend, offering gluten-free, naturally flavored products that appeal to a broad range of dietary needs and preferences. The company's commitment to clean ingredients and sustainable sourcing resonates with environmentally and health-conscious shoppers.

A Novelty That’s More Than Just a Trend

Beyond the ‘better-for-you’ angle, the frozen advent calendar taps into the growing demand for novelty and unique holiday experiences. Advent calendars themselves have evolved from simple chocolate treats to elaborate gift sets and personalized experiences. “Consumers are actively seeking out items that offer something different and memorable,” notes a marketing consultant specializing in seasonal retail. “The frozen aspect really sets this product apart and creates a buzz.”

While the advent calendar market is crowded, Doughlicious is uniquely positioned to capitalize on the novelty of a frozen offering. “There's a certain playful element to it,” says a consumer who tested the product. “It’s not something you’d typically expect, and that makes it fun.”

Strategic Expansion into the US Market

The launch of the frozen advent calendar marks a significant milestone in Doughlicious’s ambitious US expansion strategy. Having initially gained traction in the UK, the company began expanding into the US market in 2023, initially through Whole Foods Market. The nationwide expansion into Target represents a major step forward, providing the company with access to a much wider consumer base.

“The US market is a key focus for us,” states a Doughlicious representative. “We see a strong appetite for our products and believe there’s a significant opportunity to disrupt the frozen novelty category.” The company secured $5 million in Series A funding in August 2024 specifically to support this expansion, further demonstrating its commitment to the US market.

Supply Chain and Sustainability Considerations

Bringing a frozen product to market, especially one relying on a unique calendar format, presents logistical challenges. Maintaining the cold chain throughout the supply process is critical, requiring careful coordination between manufacturers, distributors, and retailers. Doughlicious has emphasized its commitment to sustainable sourcing and manufacturing, using renewable energy in its West London facility and prioritizing environmentally friendly packaging.

“Sustainability is a core value for us,” states a company spokesperson. “We’re committed to minimizing our environmental impact throughout the entire supply chain.” The company’s BRCGS certification and partnerships with organizations like the Vegetarian and Vegan Society provide independent verification of its commitment to quality and sustainability.

The Future of Frozen Holiday Treats?

The launch of Doughlicious’s frozen advent calendar is more than just a seasonal novelty. It signals a broader trend towards innovative, healthier, and more sustainable holiday treats. While competitors haven’t yet directly mirrored the offering, industry analysts predict that other brands may follow suit if the product proves successful.

“This is a smart move by Doughlicious,” says a retail analyst. “They’re tapping into multiple trends simultaneously – the demand for novelty, the growing interest in ‘better-for-you’ indulgence, and the desire for unique holiday experiences. If they can execute effectively, this could be a game-changer.”

As consumers continue to prioritize both indulgence and well-being, the future of holiday treats may look a lot cooler – and a lot more mindful – than ever before.