Splitit Go Unlocks Installment Payments for In-Person Service Economy

ATLANTA, GA – March 23, 2026 – Payment technology firm Splitit today launched Splitit Go™, a new solution designed to move card-linked installment payments from the online checkout cart into the physical world of face-to-face sales. The mobile-first platform aims to empower merchants in the vast U.S. services sector—from home contractors and auto mechanics to medical professionals—to offer flexible payment plans at the moment a purchase decision is made.

For years, the convenience of splitting large purchases into smaller, manageable payments has been a staple of e-commerce. However, a significant portion of the American economy operates not through a digital checkout but through in-person consultations and on-site service calls. Splitit is targeting this lucrative, and largely untapped, $4.6 trillion U.S. services market, where affordability concerns can often become a major hurdle to closing a sale.

Bridging the Digital Divide in Services

The opportunity Splitit Go addresses is substantial. The targeted service sectors represent some of the largest segments of the U.S. economy. The home services market, encompassing everything from HVAC repair to landscaping, was valued at over $520 billion in 2023 and is projected to nearly double by 2030. The automotive repair and maintenance market exceeds $183 billion annually, while the U.S. healthcare services market is valued in the trillions.

In these industries, high-cost transactions are the norm, and they are typically discussed and finalized in person. A homeowner facing an unexpected roof replacement, a patient considering a necessary but expensive dental procedure, or a car owner needing a major repair are all scenarios where the ability to pay over time can be the deciding factor. Splitit Go is engineered to enter the conversation at this critical juncture.

"Commerce does not only happen online. It occurs in kitchens, consultation rooms, showrooms, and service counters," said Collin Flotta, Head of Product at Splitit, in a statement accompanying the launch. "Splitit Go allows merchants to offer flexible payments immediately, wherever the sales conversation turns into a decision."

Using the new system, a service provider can generate an installment plan on a smartphone or tablet in seconds. The customer then receives a link via text, email, or a scannable QR code, allowing them to review the terms and approve the plan on their own device, creating a seamless and private transaction.

A Different Breed of 'Buy Now, Pay Later'

While the 'Buy Now, Pay Later' (BNPL) space is crowded with names like Klarna and Affirm, Splitit Go operates on a fundamentally different model that could give it a significant edge, particularly with consumers wary of opening new lines of credit. Instead of originating a new loan, Splitit leverages the customer's existing credit card.

Here’s how it works: the platform places a hold on the customer’s credit card for the full purchase amount, guaranteeing the funds for the merchant. It then charges the card in interest-free monthly installments, reducing the hold with each payment. This process requires no new credit application, no additional hard inquiries on a customer's credit report, and no redirection to a third-party lending platform. For the consumer, the experience is simplified. They can use their preferred rewards credit card, continuing to earn points, miles, or cashback on the purchase, and maintain their relationship with their trusted bank.

This approach directly addresses a growing consumer preference. Research indicates that a significant portion of consumers, especially high-earning millennials, favor installment options tied to their existing cards to maximize rewards and manage budgets without accumulating new debt accounts. However, consumers must be mindful that while Splitit’s installments are interest-free, the underlying credit card's standard interest rates will apply if they do not pay their monthly statement in full. The model also temporarily reduces a customer's available credit by the full purchase amount, a mechanism that promotes responsible spending by ensuring the user has the capacity for the purchase upfront.

Empowering Merchants from the Field to the Back Office

For merchants in the service industry, the benefits extend beyond simply closing more sales. Data from Splitit’s existing online platform suggests that offering card-linked installments can increase average order value (AOV) by over 20% and significantly reduce sales abandonment. By making high-ticket items and services more accessible, businesses can encourage customers to opt for higher-quality materials or more comprehensive service packages.

Beyond the mobile app, Splitit Go is also designed as a "headless" infrastructure layer. This means it can be integrated directly into a business's existing software stack via an API. A large home services company, for example, could embed the installment functionality directly into the field service management software its technicians use daily. A healthcare provider could integrate it into their patient management or payment portal. This technical flexibility allows businesses to offer installments without disrupting established workflows or rebuilding their payment systems from the ground up.

This dual functionality as both a standalone app for small operators and an enterprise-grade API for larger organizations positions the platform to penetrate the market at multiple levels. It provides a turnkey solution for independent contractors while offering a scalable, deeply integrated system for national service chains.

Navigating a Shifting Regulatory Landscape

Splitit Go's launch comes as the entire BNPL industry faces increasing regulatory scrutiny from agencies like the Consumer Financial Protection Bureau (CFPB), which has raised concerns about the potential for consumers to accumulate debt across multiple platforms. By anchoring its service to the existing, heavily regulated credit card ecosystem, Splitit’s model may navigate these waters more smoothly.

Because the consumer's ability to pay has already been vetted by their credit card issuer, the model has a built-in layer of responsible lending. The platform isn't extending new credit; it's providing a more flexible way to use credit that has already been approved. This distinction could prove crucial as regulators continue to define the rules for the digital lending space. By operating within the established framework of credit card regulations, the company aligns itself with a proven, compliant system, potentially offering greater peace of mind to both merchants and consumers as the service economy continues its digital transformation.