Sparkle Grooming Brings Franchise Boom & Hometown Heart to Nebraska

SCOTTSDALE, AZ – January 20, 2026 – Sparkle Grooming Co., a franchise making significant waves in the booming pet care industry, announced a major expansion into Nebraska today with a 10-license development agreement. The deal is spearheaded by veteran multi-territory partners Tom Fitzpatrick and Joel Accathara, whose deepening investment signals strong confidence in the brand’s aggressive growth strategy.

For Fitzpatrick, the move represents more than just a business expansion; it's a homecoming. A Nebraska native, his personal connection to the state is a driving force behind the deal, which aims to introduce Sparkle's innovative grooming model to communities across the Cornhusker State. This expansion marks another milestone for the Scottsdale-based company, which has seen explosive growth since it began franchising less than two years ago.

A Strategic Bet on a Booming Market

Sparkle Grooming Co.'s entry into Nebraska is the latest move in a carefully orchestrated national expansion that has seen the company award an impressive 365 licenses across 20 states since launching its franchise program in 2024. This rapid scaling places the company as a formidable new player in the highly lucrative pet services industry, a market projected to surpass $17.9 billion by the end of 2025.

The broader pet care sector is experiencing unprecedented growth, with industry analysts projecting its value to exceed $42.8 billion by 2035. This surge is fueled by a cultural shift where pets are increasingly viewed as integral family members, leading pet owners to seek higher-quality, wellness-oriented services. Sparkle's model is strategically positioned to capitalize on this trend, particularly in North America, which held over 40% of the global pet grooming market share in 2024.

While established franchises like Dogtopia and Pet Supplies Plus have long dominated industry rankings, Sparkle’s rapid market penetration and unique service proposition are quickly earning it recognition. The company’s growth from 302 licenses in mid-2025 to 365 just six months later demonstrates a powerful momentum that is attracting sophisticated investors and multi-unit operators.

Disrupting an Industry with 'Quick-Service' Care

At the heart of Sparkle Grooming Co.'s appeal is its proprietary 'Quick-Service Pet Care' (QSPC) model. The company aims to redefine the grooming experience by blending the quality of a high-end salon with the efficiency and consistency of a modern, membership-based service. This approach directly addresses what the company sees as a “broken industry,” often characterized by inconsistent quality, stressful environments for pets, and inconvenient scheduling.

The QSPC model is built on several key pillars: salon-style grooming, wellness-focused hygiene, and a hospitality-led operational philosophy. For customers, this translates into a transparent, low-stress experience for their dogs and predictable, high-quality results with every visit. For franchisees, the membership system creates a stable, recurring revenue stream, mitigating the financial volatility often associated with appointment-based businesses. This financial predictability is a cornerstone of the “strong unit economics” the company touts.

This business structure, which emphasizes efficiency and scalability through compact salon footprints and tech-enabled operations, is proving highly attractive. It lowers the barrier to entry for new entrepreneurs while offering a proven, repeatable model for seasoned investors looking to scale their portfolios. The focus on wellness aligns perfectly with the growing consumer demand for services that prioritize pet health and comfort, creating a powerful competitive advantage.

Franchisee Faith and a Personal Mission

The Nebraska expansion is a powerful testament to the faith existing partners have in Sparkle's vision and execution. Tom Fitzpatrick and Joel Accathara are not new to the brand; they are established regional developers managing territories in the competitive Nevada and Chicago markets. Their decision to acquire 10 new licenses in a new state demonstrates a profound belief in the model’s long-term viability and profitability.

"Expanding into Nebraska was a natural progression for us," said Joel Accathara, Regional Developer. "We've seen firsthand what this brand is capable of, and we believe strongly in Sparkle's long-term potential. With Tom's deep understanding of the local market and strong community relationships, we're confident this territory is set up for meaningful, sustainable growth."

For Fitzpatrick, the venture is deeply personal. His return to his home state is fueled by a desire to contribute to its economic and community fabric.

"Nebraska is home for me, and bringing Sparkle here feels incredibly personal," said Tom Fitzpatrick. "I'm excited to work with communities across the state to create great jobs for groomers and bathers while delivering a more thoughtful, low-stress grooming experience for pet parents. This model truly raises the bar for what dog care can be."

This combination of strategic business acumen and genuine local connection provides a solid foundation for the brand's launch in the state, promising not just a new service, but a community-integrated business.

Built for Growth, Centered on People

Sparkle's success is not solely a product of a clever business model; it is also rooted in a 'people-first' philosophy that extends to franchisees, employees, and the pets they serve. The company actively promotes its commitment to empowering salon teams with robust support systems and creating positive work environments. This focus is critical in an industry where skilled groomers are in high demand and burnout can be high.

The brand's modern approach, built on “consistency, transparency, and wellness for both dogs and the teams who care for them,” resonates with experienced operators seeking a more sustainable and ethical investment. By creating quality career opportunities and emphasizing a low-stress environment for animals, Sparkle builds loyalty from the inside out, which in turn enhances the customer experience.

As Sparkle Grooming Co. plants its flag in Nebraska, the expansion represents more than just new dots on a map. It signifies the successful marriage of a disruptive business model with the powerful endorsement of experienced partners, all while tapping into the deeply personal connection of a franchisee bringing a new standard of care back home.