Sonaria Launches to Bridge the RFID Software Gap in Supply Chains

BRIGHTON, Mich. – January 13, 2026 – A new software platform named Sonaria officially launched today, aiming to solve a persistent challenge in logistics and manufacturing: making Radio Frequency Identification (RFID) technology work not just in theory, but in the complex, fast-paced reality of factory floors and warehouse docks. Developed by the seasoned systems integrator Lowry Solutions, Sonaria debuted as a certified Independent Software Vendor (ISV) at the annual Sales Kick Off (SKO) event for Zebra Technologies, a global leader in RFID hardware.

The launch introduces a purpose-built platform designed to translate the raw data from RFID tags into actionable operational intelligence. By doing so, Sonaria seeks to bridge the critical gap between powerful RFID hardware and the software needed to unlock its promised efficiencies, a gap that has historically stalled many RFID projects in the pilot phase.

Addressing the 'The Software Gap' in RFID Adoption

For years, the potential of RFID to revolutionize inventory management and asset tracking has been clear. The technology promises near-perfect accuracy and real-time visibility, a stark contrast to the error-prone, labor-intensive nature of manual counts and barcode scanning. Yet, many enterprises have struggled to move beyond small-scale trials, finding that their existing systems are ill-equipped to handle the sheer volume and velocity of data generated by an RFID deployment.

Sonaria's leadership argues that the problem lies not with the RFID technology itself, but with the software layer tasked with interpreting it. "RFID isn't failing in manufacturing and warehouses—deployments fail when the software isn't built for operations," stated John Wirthlin, Sr. Product and Marketing Manager at Sonaria, in the company's launch announcement. "Sonaria was designed to close that gap by turning raw RFID reads into real-time execution, measurable KPIs, and outcomes teams can actually run their business on."

This approach directly targets common industry pain points. Traditional inventory accuracy often hovers between 80-90%, leading to costly stockouts or overstocking. Manual cycle counts consume thousands of labor hours, and a lack of real-time visibility creates blind spots across the supply chain. Sonaria aims to convert the constant stream of data from Zebra's RFID readers into a clear, real-time picture of operations, enabling businesses to move beyond cumbersome spreadsheets and achieve production-grade deployments with a rapid return on investment.

A Legacy of Integration and a Strategic Partnership

The credibility behind Sonaria's ambitious goal is rooted in its developer, Lowry Solutions. Founded in 1974, Lowry has spent nearly five decades as a systems integrator specializing in Automatic Identification and Data Capture (AIDC) technologies. This extensive experience implementing barcode and RFID solutions for countless clients has provided a deep understanding of the practical challenges and workflow disruptions that can derail technology adoption. Sonaria represents the culmination of this expertise, productized into a scalable software platform.

Launching as a Zebra ISV is a pivotal strategic move. The Zebra PartnerConnect program provides Sonaria with more than just a seal of approval; it offers deep integration with Zebra's market-leading portfolio of fixed readers, handheld scanners, and mobile computers. This tight hardware-software alignment is critical for ensuring reliability and performance. Furthermore, the ISV status grants Sonaria access to Zebra's vast global sales channels and partner ecosystem, dramatically accelerating its market penetration.

For Zebra and its channel partners, Sonaria provides a crucial missing piece: a flexible, enterprise-ready software solution that is pre-validated for their hardware. This enables them to offer a more complete, end-to-end RFID solution to customers, reducing implementation risks and shortening the sales cycle. The partnership effectively combines Zebra's hardware dominance with Lowry's deep integration and software development expertise.

Quantifying the Impact on a Growing Market

Sonaria enters the market with compelling performance benchmarks from early customer deployments. The company reports that its platform has enabled 70–80% faster dock-to-stock times in receiving workflows, a dramatic acceleration of a critical warehouse process. It also cites inventory accuracy approaching 99.9% for tagged items and a reduction in manual cycle counting effort by up to 70%.

While specific to Sonaria's initial implementations, these figures align with broader industry data on the potential of well-executed RFID systems. Independent market analyses consistently show that RFID can elevate inventory accuracy from the typical 65-90% range to over 95%, with some achieving near-perfection. Likewise, the automation of data capture is known to slash time from processes like receiving, shipping, and inventory auditing. By substantiating its claims with tangible metrics, Sonaria provides a compelling business case for decision-makers.

This launch is timed perfectly with surging market demand. The global RFID market is projected to experience robust growth, with some forecasts predicting it will more than double in value over the next decade, reaching values between $33 billion and $58 billion by the early 2030s. This growth is fueled by the relentless expansion of e-commerce, increasing supply chain complexity, and the strategic push towards 'smart factories' and 'smart warehouses' that rely on real-time data and automation. Sonaria is positioned to capitalize on this trend by providing the accessible software needed to power this next wave of industrial transformation.

A Modular Approach for Production-Grade RFID

Recognizing that manufacturing and warehousing have distinct needs, Sonaria is launching with two core, modular offerings. Sonaria Manufacturing is focused on providing end-to-end traceability from raw materials through work-in-progress (WIP) to finished goods. This gives plant managers real-time insight into production status, helps identify bottlenecks, and reduces errors without disrupting established workflows.

Meanwhile, Sonaria Warehouse targets the primary logistics functions: inbound, inventory, and outbound operations. It is designed to accelerate receiving, ensure put-away accuracy, provide constant inventory visibility, and eliminate shipping errors. By focusing on specific roles and workflows, the platform aims to deliver immediate value to the teams on the ground.

This modular, role-based architecture is central to Sonaria's promise of enabling scalable, production-ready deployments. It allows companies to start with a specific use case and expand over time, avoiding the 'boil the ocean' approach that often dooms large technology projects. With a design that supports channel-led engagements and partner-friendly pricing, Sonaria is not just a tool for end-users but also an engine for Zebra's partners to build repeatable, value-based RFID solutions for a market that is clearly ready for them.