Smart Apartments Gain Traction: LoneTree Capital Invests in Multifamily Tech Platform Carson Living

NEW YORK, NY – November 19, 2025

The Rise of the Connected Multifamily Experience

The multifamily housing market is undergoing a significant transformation, driven by resident demand for convenience, security, and a connected lifestyle. Technology is no longer a perk in rental properties; it’s becoming an expectation. This trend is underscored by LoneTree Capital's recent investment in Carson Living, a provider of integrated technology solutions for multifamily properties. While the financial terms of the investment remain undisclosed, the move signals growing confidence in the PropTech sector and the potential of connected living to reshape the rental experience.

Carson Living offers a unified platform that streamlines building access control, delivery management, and resident communication, essentially functioning as a virtual doorman for properties. This addresses several key pain points for both property managers and renters, including package theft, access control, and communication challenges. “The demand for these kinds of solutions is accelerating,” noted one industry analyst. “Residents want seamless, secure access, and property managers are looking for ways to improve efficiency and reduce operational costs.”

LoneTree Capital’s PropTech Play

LoneTree Capital, a New York-based growth capital firm, has been actively investing in technology-enabled companies across various sectors. Their $200 million fund, closed in February 2025, reflects a strategic focus on high-growth potential businesses. The firm's investment in Carson Living aligns perfectly with this approach. “We’re focused on companies that can disrupt traditional industries with innovative technology,” explained a source familiar with LoneTree’s investment strategy. “Carson Living is addressing a significant market need with a scalable, integrated platform.”

LoneTree’s portfolio reveals a pattern of investments in software and technology solutions that aim to improve operational efficiency and drive growth. Beyond Carson Living, the firm has invested in companies focusing on areas like data analytics, business productivity, and healthcare IT services. Their hands-on approach, which includes operational and M&A support, suggests a long-term commitment to helping their portfolio companies scale and succeed. “They’re not just providing capital; they’re providing expertise and guidance,” commented one observer of the PropTech landscape.

Beyond Keyless Entry: Addressing Resident and Manager Pain Points

Carson Living’s platform goes beyond simple keyless entry. It integrates various functions into a single, user-friendly system. For residents, this means a streamlined experience for accessing their building, receiving packages, and communicating with property management. For property managers, it translates to increased efficiency, reduced costs, and improved resident satisfaction.

Package theft has become a major concern in multifamily properties, and Carson Living’s delivery management system offers a secure solution. The platform enables residents to track their deliveries and receive notifications when packages arrive, minimizing the risk of theft or loss. “The platform offers peace of mind for both renters and property managers,” noted an industry insider. “It removes a major headache and helps create a more secure and convenient living environment.”

The increasing complexity of property management also necessitates sophisticated communication tools. Carson Living’s platform facilitates seamless communication between residents and property management, enabling quick resolution of issues and improved overall service. This is particularly important in larger properties with a high turnover rate. “Effective communication is crucial for maintaining resident satisfaction,” commented one property manager. “The platform makes it much easier to stay connected with residents and address their needs promptly.”

The competitive landscape in the PropTech sector is crowded, with numerous companies offering various solutions for multifamily properties. However, Carson Living differentiates itself through its integrated platform and its focus on delivering a seamless experience for both residents and property managers. Competitors like Homebase, STRATIS, and Yardi Systems offer similar solutions, but Carson Living’s platform stands out for its user-friendliness and its ability to integrate with existing property management systems. “They’ve done a good job of creating a platform that’s easy to use and integrates seamlessly with our existing systems,” said a property manager who is currently using Carson Living’s platform. The company currently serves approximately 1,000 residential properties across the US and Europe, demonstrating the demand for its services.