Single-Story Shift: Luxury Builders Adapt to Aging in Place & Lifestyle Demand

CUMMING, GA – November 20, 2025

Toll Brothers, a leading national luxury homebuilder, recently announced the launch of three new home designs featuring first-floor primary bedrooms within its Westover community in Cumming, Georgia. This move signals a broader industry trend: a growing demand for single-level living, driven by demographic shifts and evolving lifestyle preferences among luxury homebuyers. While the builder emphasizes meeting consumer needs, experts say this is a strategic response to an aging population and a desire for more relaxed, accessible living.

The Rise of the ‘Forever Home’

The demand for single-story homes, once considered a niche preference, is gaining significant momentum within the luxury market. “We're seeing a clear shift in what buyers want,” says one local real estate agent. “They’re thinking long-term. They want a home they can comfortably age in place, avoid stairs, and maintain independence.” This ‘forever home’ concept is a primary driver behind the increasing popularity of first-floor primary suites. This isn’t simply about seniors, however. Many younger buyers are also drawn to the convenience and accessibility offered by single-story layouts. “It’s about simplifying life,” says an interior designer specializing in luxury homes. “Clients appreciate the ease of having everything on one level, particularly those with busy lifestyles or young children.”

The shift aligns with broader demographic trends. The 65+ population is growing rapidly, and a significant percentage express a strong desire to remain in their homes as they age. According to recent census data, this segment is projected to grow substantially over the next two decades, fueling demand for accessible and adaptable housing options. “Builders are responding to this reality,” says a housing market analyst. “They’re recognizing that catering to the aging population is not just a good idea – it’s a smart business strategy.”

Westover & Forsyth County’s Appeal

Toll Brothers’ decision to introduce these designs at its Westover community in Cumming, Georgia, is no accident. Forsyth County, located just north of Atlanta, is a rapidly growing market with a strong reputation for quality schools and a high quality of life. The community benefits from the highly-rated Liberty Middle and West Forsyth High Schools, which are major draws for families. However, the recent press release contained an inaccuracy regarding the elementary school, incorrectly identifying Lillian C. Poole Elementary in Dallas, Paulding County, as part of the Cumming school district.

Beyond schools, the area’s appeal stems from its proximity to major employment centers, its abundance of recreational opportunities, and its relatively affordable housing prices compared to other areas of Metro Atlanta. “Forsyth County offers a great balance of convenience, quality, and affordability,” says a local economic development official. “It’s a desirable place to live, work, and raise a family.” The county’s robust economy and continued population growth have attracted numerous luxury homebuilders, creating a competitive market with a wide range of housing options. This robust market is evidenced by the recent cooling of prices. While median prices are still up 7.5% year-over-year, homes are staying on the market for 27 days, a shift from the frenzied pace of earlier in the year.

Design Innovations & The Luxury Landscape

While the concept of single-story living is not new, luxury builders are incorporating innovative design features to cater to the evolving needs and preferences of discerning homebuyers. Open floor plans, abundant natural light, and seamless indoor-outdoor living spaces are common features in these homes. Universal design principles, which emphasize accessibility and adaptability, are also gaining traction. These features include wider doorways, zero-step entries, and grab bars in bathrooms, making homes more comfortable and safe for people of all ages and abilities.

Competition among builders in Forsyth County is fierce. In addition to Toll Brothers, other prominent luxury homebuilders like David Patterson Homes, The Providence Group, and Sullivan & Forbes are all actively developing communities in the area. Each builder is striving to differentiate itself through unique designs, high-quality craftsmanship, and exceptional customer service. “Buyers have more choices than ever before,” says a real estate consultant. “Builders are having to work harder to win their business.” While Toll Brothers’ designs cater to a growing market, the company isn’t alone in acknowledging its needs. Other builders are also incorporating accessibility features into their designs.

This convergence of demographic trends, design innovation, and regional market dynamics is reshaping the luxury housing landscape. Builders who can successfully adapt to these changes and cater to the evolving needs of discerning homebuyers will be best positioned for success in the years ahead. The demand for single-story, accessible luxury homes is poised to continue growing, driven by an aging population and a desire for more comfortable, convenient living.