Shoot 360 Brings NBA-Level Tech to Bay Area Youth Basketball

BELMONT, CA – January 16, 2026 – The future of basketball training is logging into the Bay Area. On January 30, Shoot 360 will open its first regional facility in Belmont, introducing a technology-driven training regimen that promises to transform how local athletes approach the game. Backed by NBA stars and led by a team of local entrepreneurs with deep roots in tech and youth sports, the new center aims to bring professional-grade analytics to the next generation of players.

Located at 23 Karen Rd., the San Mateo County facility represents a significant expansion for the global franchise, which has built its reputation on a unique blend of immersive gameplay and data-driven feedback. For a region synonymous with technological innovation, the arrival of a sports training platform that leverages machine vision and real-time analytics feels like a natural fit, yet it also enters a competitive and well-established youth sports landscape.

A Silicon Valley Spin on the Jump Shot

At the core of Shoot 360's model is a proprietary system that digitizes the practice court. Unlike traditional coaching methods that rely solely on a coach's eye, the facility uses advanced ball-detection and tracking technology—the same kind reportedly used by nearly every NBA team and over 100 collegiate programs—to provide athletes with instantaneous, measurable feedback. The system deconstructs the three pillars of the game: shooting, passing, and ball-handling.

In the shooting cages, sensors track every shot's arc, depth, and left-right alignment, giving players precise data on how to perfect their form. The passing drills require players to hit interactive targets, measuring accuracy, speed, and decision-making under pressure. Meanwhile, the ball-handling stations use digital formats to guide players through complex dribbling exercises, tracking their performance and progress over time. This gamified approach turns repetitive drills into engaging challenges, with leaderboards and performance metrics designed to motivate athletes.

This data-centric methodology marks a stark contrast to the existing basketball training options in San Mateo County, which primarily consist of traditional AAU clubs, school teams, and recreational leagues. While those programs excel at teaching teamwork and in-game strategy, Shoot 360 positions itself as a specialized tool for individual skill acceleration. It offers a quantifiable answer to the age-old question every player asks: How do I get better?

A Passion Project Led by Local Visionaries

The story behind the Bay Area's first Shoot 360 location is as much about community and family as it is about technology. The ownership group is a quartet of local leaders whose careers span the worlds of Silicon Valley tech, collegiate athletics, and elite youth coaching. The venture is spearheaded by co-owner Dan Trigub, a tech industry veteran with leadership experience at giants like Uber and Lyft and as the co-founder and CEO of MedArrive.

The idea wasn't born in a boardroom but on the sidelines of a youth basketball tournament. While traveling with his son in Oregon, Trigub visited a Shoot 360 facility in Beaverton to get in some extra practice. The experience was a revelation, illuminating the potential for a tech-infused training space back home. This personal connection to the needs of young athletes became the driving force behind the project.

Joining him are co-owner Dieterich Johnson-Nurnberg, a kinesiology professor with nine years of college coaching experience who also runs the established Fury youth basketball program; general manager Chuck Barnes, a former top-recruited athlete with operational experience at Tesla and Team Esface Basketball Academy; and partner David "Coach DMO" Moore. Together, their collective expertise creates a leadership team uniquely equipped to integrate high-tech training into the fabric of the local sports community.

"Opening Shoot 360 is truly a passion project for all of us," said Trigub. "Our own kids, who share our love for basketball, are what inspired us to bring this location to San Mateo County. We want to create a space where young athletes can practice, improve, and enjoy the game they love while giving them the support we know makes a difference."

The Pro Athlete Seal of Approval

Adding another layer of credibility to the franchise is a roster of high-profile investors from the highest levels of the sport. NBA and WNBA stars including Trae Young, Sue Bird, Breanna Stewart, and former Golden State Warrior Zaza Pachulia have put their capital and names behind the Shoot 360 brand. This trend of professional athletes investing in youth development platforms signifies a powerful endorsement, suggesting that the technology provides a legitimate pathway to elite performance.

For young, aspiring players in the Bay Area, the knowledge that they are training with a system backed by their heroes creates a powerful connection between the local gym and the professional arena. It validates the methodology and offers a glimpse into the type of analytical tools used by the pros, effectively democratizing access to elite-level training resources.

The 6,000-square-foot Belmont facility is meticulously designed to deliver on this promise. It features five skills courts, four permanent shooting courts, a half-court for more dynamic drills, and a dedicated strength and conditioning area equipped with a VertiMax machine for developing explosive athletic power. This comprehensive setup ensures athletes can work on every facet of their physical and technical game under one roof.

As Shoot 360 prepares for its January 30 grand opening, it enters a market rich with talent and ambition. By offering a new, data-driven path to improvement, the facility is poised to become an essential destination for serious athletes looking to gain a competitive edge. The San Mateo County location will be open seven days a week with varying hours, ready to welcome players eager to level up their game.