SHAREit's AI Ad Platform Targets Billions in Emerging Markets

SINGAPORE – January 12, 2026 – SHAREit Group, a global internet technology company, has officially repositioned its mobile advertising platform as an AI-driven commercial growth engine, a strategic pivot designed to capture the burgeoning digital advertising spend in the world's fastest-growing economies. The upgraded platform, powered by a proprietary AI core, now processes a staggering 180 billion ad requests daily, reaching an ecosystem of approximately 2.4 billion users and signaling a significant move to create a more intelligent and transparent advertising infrastructure for emerging markets.

This enhancement marks a deliberate evolution from the platform's developer-focused origins to a comprehensive solution for intelligent commercialization at scale. By leveraging artificial intelligence, the company aims to provide global advertisers with an efficient bridge to the highly coveted, mobile-first consumer bases of Southeast Asia, Latin America, Africa, and other high-growth regions.

The AI Engine Powering Global Reach

At the heart of the upgraded platform is the company's proprietary "AI-Powered Core." This system is the culmination of over a decade of data accumulation, utilizing large-scale deep learning models to analyze vast datasets of user behavior. The AI architecture is engineered for high concurrency, enabling it to convert behavioral signals into actionable commercial intelligence within milliseconds. This allows for the dynamic matching of advertisements with the most relevant audiences, optimizing campaign performance and user experience simultaneously.

The platform's ability to handle over 150 million daily ad impressions is a testament to its robust technical foundation. Industry analysis confirms that deep learning models are becoming indispensable in modern ad tech, offering superior performance over traditional machine learning in discerning user intent and predicting behavior. This allows platforms to move beyond simple demographic targeting to a more nuanced understanding of individual user value and receptiveness. SHAREit Group’s further plans to integrate advanced tools like Google Cloud’s Translation AI and Vision AI underscore a deep-seated commitment to remaining at the forefront of technological innovation in the sector.

Tapping into the 'Next-Gen' Consumer Goldmine

The timing of this strategic upgrade is critical. According to eMarketer's 2025 forecasts, mobile advertising expenditure in regions like Southeast Asia and Latin America is set to continue outpacing global averages. The digital ad market in Southeast Asia alone, valued at US$11.92 billion in 2023, is projected to nearly double to US$22.15 billion by 2032. Similarly, Latin America's digital ad market is forecasted to explode from US$37.54 billion in 2024 to US$93.52 billion by 2030, with mobile remaining the dominant channel.

SHAREit Group is positioning its platform to directly capture this explosive growth. The company has already established a formidable presence in these "Next-Gen" markets, where its applications are often considered nationally favored. Independent data validates this standing. The AppsFlyer Performance Index, a key industry benchmark, has previously ranked SHAREit as the No. 4 media source globally for non-gaming apps and a top performer for user retention and in-app purchases. Specifically in the crucial finance and investment sectors in Latin America and Southeast Asia, the platform has ranked among the top five media sources, demonstrating its effectiveness in driving high-value user actions.

Building a Transparent Ecosystem with Localized Precision

Beyond technological prowess, the company is placing a heavy emphasis on building trust and transparency in a digital landscape often plagued by inefficiency and fraud. A core component of the upgraded platform is an AI-driven anti-fraud system that continuously monitors traffic patterns in real time. By identifying and intercepting abnormal or invalid activity, the system ensures that advertising budgets are directed toward genuine users, combating what the company calls "blind spending" and safeguarding long-term brand value.

This commitment to a transparent, performance-driven model is complemented by a deeply localized operational strategy. SHAREit Group has established over 10 regional teams in strategic hubs such as Singapore, Indonesia, and South Africa. These teams provide full-lifecycle support, from culturally adapting creative content to conducting granular post-campaign analytics. This fusion of global AI scale with deep local insight allows advertisers to navigate the complex cultural nuances of emerging markets, ensuring their campaigns are not only seen but also resonate with diverse local audiences.

A Diversified Matrix for Full-Lifecycle Engagement

The platform offers global advertisers an end-to-end solution for reaching users across their entire lifecycle, from acquisition to retention and monetization. It achieves this by integrating a vast and varied inventory, combining first-party traffic from its own suite of over 50 utility applications with premium inventory from OEM partnerships and third-party Supply-Side Platforms (SSPs).

This diversified matrix supports four core advertising solutions, including sophisticated retargeting, interactive ad formats, and a proprietary "HotApp" solution that promotes apps within its ecosystem. The portfolio of owned apps, which includes music players, file managers, and incentive-based offer walls, creates high-frequency, high-intent environments for advertisers to engage with users. In many of these regions, the platform's scale and traffic advantages place it on par with global advertising leaders.

Jason Wang, Partner of SHAREit Group, articulated the vision behind this evolution. "Our core philosophy has always been to start with developers, but not stop there," he shared. "AI is essential to moving beyond traffic-driven competition and returning to the fundamentals of advertising. SHAREit Group is not just a media publisher but a smart digital infrastructure for emerging markets. By applying AI-driven insights, robust anti-fraud capabilities, and a collaborative ecosystem mindset, we help advertisers understand real market dynamics, avoid blind spending, and build a more transparent, sustainable media environment."

By combining its proprietary technology, data intelligence, and extensive traffic partnerships, SHAREit Group is building a formidable foundation for developers and advertisers who see their future growth tied to the dynamic and rapidly expanding digital economies of the world' world's emerging markets.