ServiceTitan Deal Aims to Build a National Roofing Empire at Scale

LOS ANGELES, CA – December 04, 2025 – In a bold move signaling a new phase of digital consolidation in the trades, software giant ServiceTitan announced a landmark partnership with two ambitious roofing ventures, TIMEPROOFUSA and Master Roofing Solutions (MRS). The deal positions ServiceTitan's platform as the exclusive technology backbone for a strategy aimed at building a national roofing powerhouse at unprecedented speed, seeking to establish 50 branches across 30 states within the next year.

This alliance is more than a simple software contract; it represents a high-stakes test of a modern blueprint for market dominance in a traditionally fragmented industry. By standardizing residential and commercial operations on a single enterprise-grade system, the partnership aims to prove that technology can be the primary catalyst for blitzscaling a national brand in the home services sector.

“A massive digital transformation is reshaping how the entire roofing industry operates, and ServiceTitan is leading the way,” said Connor Theilmann, Chief Business Officer of ServiceTitan, in the official announcement. The deal underscores a significant trend where experienced entrepreneurs are leveraging sophisticated software ecosystems to bypass the slow, incremental growth that has long defined the trades.

The Nardo Brothers' Blueprint for Scale

At the heart of this venture are Vince and Anthony Nardo, entrepreneurs with a formidable track record in scaling home service businesses. The brothers previously transformed their family-owned Reborn Cabinets into one of the nation's largest tech-enabled home improvement platforms before its successful acquisition by the private equity-backed Renovo Home Partners in 2021. Their success with Reborn wasn't just about craftsmanship; it was built on a foundation of standardized processes, data-driven decisions, and a relentless focus on operational efficiency—all powered by technology.

Now, they are applying that same playbook to the roofing industry. Vince Nardo, as CEO of both TIMEPROOFUSA and MRS, is betting that the right technology can solve the core challenges of rapid expansion.

“Speed and scale is the name of the game for our team,” stated Vince Nardo. “I knew we needed a platform that delivers industry-specific capabilities, integrates with key suppliers, and supports our ‘hub-and-spoke’ model.”

This model is central to their strategy. It involves a centralized back office handling administrative, financial, and marketing functions, while local branches focus exclusively on sales and project execution. This structure is nearly impossible to manage effectively across dozens of locations without a powerful, unified software platform that provides real-time visibility into every aspect of the business. ServiceTitan, Nardo explained, provides the “jump start we needed to build a single national brand with consistent systems and processes.”

Digitizing a Fragmented Frontier

The U.S. roofing industry has long been described as the “wild west” of the trades. It is a massive market characterized by tens of thousands of small, independent operators and a glaring absence of dominant national players. This fragmentation has resulted in inconsistent service quality, pricing opacity, and notoriously slow adoption of digital tools. For decades, many contractors have relied on spreadsheets, paper files, and manual scheduling.

This is precisely the opportunity that the partnership aims to exploit. Mark Berch, a trades industry veteran and founder of Service Finance Company, noted in the release that roofing “remains one of the most fragmented and untapped opportunities in the trades.”

By implementing a single, end-to-end software solution from day one, TIMEPROOFUSA and MRS can enforce operational consistency across every new branch. From the moment a lead is generated to the final invoice, every step is tracked, measured, and optimized within the ServiceTitan platform. This includes digital estimates, automated crew scheduling, real-time job costing, and integrated customer communication—capabilities that give a centralized command center unparalleled control and insight. This approach directly tackles the inefficiencies and inconsistencies that have historically plagued the industry and prevented individual companies from scaling effectively on a national level.

ServiceTitan's Strategic Play for the Rooftops

For ServiceTitan, this deal is a flagship victory in its aggressive campaign to dominate the software market for the roofing and exteriors vertical. While the company has long been a leader in HVAC, plumbing, and electrical services, its recent moves show a concentrated effort to capture the lucrative roofing sector. This strategy extends far beyond its core software, evolving into the creation of a comprehensive digital ecosystem.

Over the past year, ServiceTitan has announced a string of strategic partnerships and integrations with the industry's most critical players. Its platform now seamlessly connects with leading roofing suppliers and distributors like GAF, ABC Supply, and SRS Distribution, streamlining material ordering and inventory management. Furthermore, integrations with aerial measurement providers like EagleView and Hover, as well as the insurance industry standard Xactimate, automate and accelerate the once-tedious processes of measurement and estimation.

These integrations create a powerful network effect, making ServiceTitan's platform stickier and more indispensable than standalone competitors like AccuLynx or more generalized field service tools like Jobber and Housecall Pro. By embedding itself into the entire supply chain and operational workflow, ServiceTitan positions itself not just as a software vendor, but as the central nervous system for a modern roofing enterprise.

The partnership with the Nardo-led ventures provides a powerful case study. It showcases ServiceTitan as the platform of choice for ambitious, well-capitalized teams aiming for rapid, large-scale expansion. If TIMEPROOFUSA and MRS succeed in their audacious goal, it will send a clear message to the rest of the industry: the era of digital-first, scalable national brands has arrived, and having an enterprise-grade technology partner is no longer a luxury, but a prerequisite for competing at the highest level.