Segway's Smart Gambit: Building an Ecosystem Beyond the Scooter

LAS VEGAS, NV – January 06, 2026 – Segway, the brand that once defined futuristic personal transport with its iconic self-balancing scooter, today signaled its most ambitious evolution yet at CES 2026. The company unveiled a new line of intelligent e-bikes and a powerful e-dirt bike for the North American market, a strategic move that aims to transform it from a product manufacturer into the architect of a comprehensive, connected mobility ecosystem.

The launch of the Myon and Muxi e-bikes, alongside the Xaber300 e-dirt bike, represents a direct challenge to established players in a market experiencing explosive growth. More than just new hardware, Segway is betting that its proprietary intelligent platform technologies will be the key to winning over a new generation of riders.

Tapping into a Multi-Billion Dollar Surge

Segway's entry is timed to capitalize on a massive wave of consumer interest in electric mobility. The North American e-bike market alone was valued at over USD 3.6 billion in 2024 and is projected to surge past USD 8 billion by 2032, with some analysts forecasting a compound annual growth rate (CAGR) as high as 14.5% in the United States. This boom is fueled by a confluence of factors: rising environmental awareness, the high cost of fuel, urban congestion, and a post-pandemic embrace of outdoor recreation.

Similarly, the electric dirt bike market is accelerating, projected to grow from a USD 1.5 billion global market in 2023 to nearly USD 5 billion by 2032. North America, with its strong off-road culture, represents the largest single segment.

By launching products tailored for distinct segments—the Myon for commuting and leisure, the versatile Muxi for lifestyle riders, and the Xaber300 for off-road enthusiasts—Segway is strategically positioning itself to capture a significant share of this expanding pie. This move diversifies its portfolio far beyond the kickscooters that have become ubiquitous on city streets, placing the brand in direct competition with cycling giants like Trek and Specialized, as well as agile direct-to-consumer brands such as Rad Power Bikes.

The 'Intelligent' Differentiator

While the market is crowded, Segway believes its competitive edge lies not just in the vehicles themselves, but in the brain that powers them. The company showcased its core intelligent technology system, comprising SegRide™, SegRange™, and SegSmart™, as the unifying platform for its new mobility ecosystem.

Originally developed for its advanced kickscooters, this suite of technologies is now being integrated into its two-wheeled offerings to create what the company hopes is a smarter, safer, and more efficient riding experience.

• SegRide™: This system focuses on stability and safety. For the new e-bikes, it translates into features like the Muxi’s advanced traction control, which prevents wheelspin on slippery surfaces, and gyroscope-based assistance that adapts to terrain and rider behavior for a more confident ride.
• SegRange™: This technology is all about maximizing efficiency and battery life. The Muxi e-bike, for instance, incorporates regenerative braking, a feature common in electric cars that recaptures energy during deceleration to extend the vehicle's range. This is combined with proprietary algorithms that optimize power output.
• SegSmart™: This is the connectivity hub, linking the vehicle to the rider through a smartphone. It enables features like turn-by-turn navigation, remote security functions like Segway AirLock, integration with Apple Find My, and notifications for incoming calls, creating a seamless connected experience.

The award-winning Myon e-bike, which earned a 2025 iF Design Award, exemplifies this integration with its adaptive electronic shifting. Powered by the Segway Intelligent Ride System, it promises to automatically adjust gears based on terrain and pedaling, removing a layer of complexity for the rider and optimizing performance. This focus on an integrated software and hardware platform is Segway's primary strategy to stand apart in a field where competitors often focus on mechanical specifications alone.

From Personal Transporter to Mobility Powerhouse

This expansion marks another pivotal chapter in the company's remarkable transformation. Launched in 1999, the original Segway Personal Transporter was a cultural phenomenon, a symbol of a quirky, yet-to-arrive future. While it never became the mainstream commuting tool it was envisioned to be, it cemented the brand's identity as an innovator.

Under its guiding mission of "Simply Moving," the company has since evolved into a global force in micromobility. With over 16,000 patents and a user base exceeding 34 million, its product line has grown to include a dominant share of the e-kickscooter market, as well as GoKarts and powersports vehicles. The CES 2026 announcement, which also included new Navimow autonomous robotic lawnmowers for the North American market, underscores a broader ambition to infuse intelligence into every form of personal movement and utility.

This history of reinvention provides crucial context for its latest venture. Segway is no longer just selling a way to get from point A to B; it is selling a cohesive, technology-driven lifestyle. The goal is to create an ecosystem where a user's kickscooter, e-bike, and even their lawnmower operate within a single, intelligent framework.

This integrated approach could have implications that extend beyond consumer products. The vast amounts of anonymized data generated by a connected fleet of vehicles could provide invaluable insights for urban planners, helping cities design smarter infrastructure, manage traffic flow, and better accommodate the growing variety of micromobility options. As cities worldwide grapple with creating more sustainable and efficient transportation networks, the data from such an ecosystem could become a powerful tool. For Segway, this CES launch is not just about entering new markets; it is a clear statement of intent to lead the charge in defining the future of personal, intelligent mobility.