Safe & Green Rebrands as Olenox, Betting Big on Integrated Energy
The modular builder pivots dramatically, rebranding as Olenox Industries to chase growth in energy, tech, and infrastructure through a bold new strategy.
Safe & Green Holdings Rebrands as Olenox Industries in Bold Pivot to Energy and Infrastructure
CONROE, TX – January 07, 2026 – Safe & Green Holdings Corp. (NASDAQ: SGBX) has announced a significant corporate transformation, rebranding as Olenox Industries Inc. in a move that signals a strategic pivot away from its roots in modular construction towards a future as an integrated energy and infrastructure powerhouse. The change, which will include a new NASDAQ trading symbol, reflects a year of intensive restructuring designed to align the company's identity with a broader, more ambitious mission.
The newly christened Olenox Industries aims to become a fully integrated solutions platform spanning the energy, technology, construction, and water systems sectors. This marks a dramatic shift from Safe & Green's former focus on designing and fabricating modular structures, a business it has now formally exited on the residential side to repurpose its core competencies for industrial applications.
“This rebranding represents far more than a name change — it reflects the company we have become and the direction we are taking,” said Michael McLaren, Chief Executive Officer. “Under the Olenox Industries name, we are aligning our corporate identity with a fully integrated platform spanning energy, technology and infrastructure.”
From Modular Homes to Energy Systems
The strategic realignment is more than just a new name; it's a fundamental change in the company's business model. After concluding its outstanding projects in the modular home construction business in late 2025, the company is leveraging its expertise in containerized structures for the burgeoning energy sector. Instead of residential buildings, its manufacturing capabilities will now be directed toward developing containerized generators, modular data centers, bitcoin mining units, and even containerized micro-refineries.
This pivot is anchored by the integration of key subsidiaries, which will now operate under a unified structure. The goal is to enhance efficiency and promote two core commercial brands: Giant Containers, a leader in container-based infrastructure, and Machfu Monitoring, a provider of Industrial Internet of Things (IIoT) solutions. This consolidation is intended to create a vertically integrated model, particularly within the energy space, giving the company control over manufacturing and technology deployment.
The move positions Olenox to target the growing global demand for resilient and sustainable industrial solutions. By combining construction know-how with advanced technology and energy assets, the company is betting it can capture opportunities that a more specialized firm might miss.
The 'Acquire-and-Integrate' Playbook
Central to the Olenox strategy is an aggressive 'acquire-and-integrate' approach to growth. The company has already laid significant groundwork for this model over the past year. In May 2025, it announced a pivotal merger with New Asia Holdings, Inc., a move that brought Olenox Corp. and Machfu under its corporate umbrella and was instrumental in bolstering its stockholders' equity to regain compliance with Nasdaq listing requirements.
This was followed by a series of targeted acquisitions designed to build out its new integrated platform. The company acquired a majority interest in Winchester Oil and Gas, LLC, and brought welding services business County Line Industrial, LLC, into the fold to support its Olenox oil and gas subsidiary. In December 2025, it completed the acquisition of Giant Containers, securing a critical component of its modular infrastructure capabilities.
To fuel this expansion, the company secured $108 million in committed funding in May 2025, including a $100 million equity line of credit and an $8 million private placement. This capital provides the financial firepower needed to continue pursuing targeted acquisitions across its key divisions. The strategy is clear: buy strategic assets in energy, technology, and supporting services, and then integrate them into a cohesive, efficient platform that can deliver value across the entire industrial lifecycle.
Synergies in Steel and Silicon
The success of Olenox Industries will depend heavily on its ability to create meaningful synergies between its diverse operating units. The elevation of Giant Containers and Machfu Monitoring as core brands highlights the company's vision of a future where physical infrastructure is seamlessly blended with intelligent technology.
Giant Containers, founded in 2017, specializes in transforming shipping containers into highly engineered structures. While previously used for commercial and institutional buildings, this expertise will now be a cornerstone of Olenox's energy ambitions. The ability to rapidly deploy durable, factory-built modular solutions is ideal for creating the containerized energy systems that are central to the new strategy.
Meanwhile, Machfu Monitoring provides the technological backbone. Its 'Edge to Enterprise' IIoT platform connects industrial field assets—from wellheads to generators—to cloud-based applications, enabling real-time monitoring, predictive maintenance, and operational optimization. Crucially, Machfu's solutions also address pressing environmental, social, and governance (ESG) concerns. Its methane monitoring technology, for example, helps energy operators comply with tightening regulations and reduce their environmental footprint. The global IIoT market is projected to exceed $400 billion by 2033, and Olenox is positioning Machfu to be a key player in this high-growth sector.
By integrating Machfu’s monitoring technology with the physical assets developed by Giant Containers and operated by its Olenox energy division, the company aims to create a closed-loop system that is efficient, sustainable, and data-driven.
A Leadership Team Built for Transformation
Executing such a complex strategic pivot requires experienced leadership, and the company's management appears tailored for the task. CEO Michael McLaren, who took the helm in January 2025, is not just an executive but also the founder of Olenox Ltd., the energy company at the heart of the new brand. With over 30 years in the energy industry and a portfolio of patents in energy and green technologies, his background is directly aligned with the company's new direction. His leadership has already been defined by the aggressive M&A strategy and the decisive shift away from the legacy residential business.
Supporting him are seasoned executives like CFO Patricia Kaelin, whose extensive experience in public company finance, M&A, and SEC compliance is critical for managing a growth-by-acquisition strategy. COO Jim Pendergast brings a track record of operational leadership and financial restructuring in both the construction and M&A arenas. Together, this team is tasked with integrating a disparate set of assets into a singular, scalable business positioned to compete in multiple high-growth markets.
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