Routeware's Leadership Overhaul Aims for Waste Tech Dominance

AUSTIN, TX – January 05, 2026 – Routeware, a key technology provider for the waste and recycling sector, has initiated a significant leadership transition, appointing Jeremy Collins as Chief Executive Officer and installing veteran executive Ray Greer as Executive Chairman of the Board. The move signals an aggressive strategy to accelerate growth and solidify the company’s market position by leveraging seasoned leadership with a history of scaling major technology enterprises.

This executive overhaul comes as municipalities and private haulers increasingly turn to technology to modernize their essential services. Collins and Greer are tasked with steering Routeware through its next growth phase, with a stated focus on enhancing the reliability and performance of its integrated software platform, which underpins the daily operations of over 1,500 clients across North America and the United Kingdom.

A New Playbook from Proven Tech Veterans

The appointments bring a wealth of experience from the broader logistics and fleet management technology space. Jeremy Collins joins Routeware from Azuga, a fleet management software company he led as CEO. During his tenure, Collins successfully scaled the business to a significant player in the telematics industry, culminating in its $391 million acquisition by Bridgestone in 2021. His expertise lies in growing SaaS platforms that provide mission-critical data for fleet safety, efficiency, and operations - a background that directly aligns with Routeware’s core business.

Working in tandem with Collins is Ray Greer, who steps into the role of Executive Chairman. Greer brings more than three decades of high-level experience in the technology, transportation, and logistics sectors. Notably, he served as the CEO of Omnitracs, a global pioneer in fleet management solutions, where he spearheaded initiatives to modernize its cloud platform and integrate emerging technologies like artificial intelligence and big data analytics. His prior leadership roles at BNSF Logistics, Ryder Supply Chain Solutions, and FedEx Express underscore a deep understanding of complex, large-scale operational systems. This combination of a proven growth-stage CEO and a seasoned industry strategist signals a clear intent to not only innovate but also execute with precision.

"Jeremy understands this space, the challenges our customers face, and the responsibility that comes with running mission-critical systems," said Ray Greer, Executive Chairman of Routeware. "As Routeware continues to strengthen and invest in its integrated platform across the core operational systems our customers rely on, we are accelerating execution and strengthening the reliability, performance, and usability of the platforms; positioning Routeware to lead the category with technology built for real-world operations."

Navigating a Crowded and Critical Market

Routeware operates in a competitive but essential niche. The waste management software market is populated by formidable players, including global giants like AMCS and specialized providers such as FleetMind and Soft-Pak. In this environment, differentiation is key. Routeware's strategic advantage lies in its comprehensive, integrated platform that aims to be a single source of truth for waste haulers. The platform combines route optimization, in-cab systems, fleet dispatch, customer engagement tools, and billing into one ecosystem.

This integrated approach is designed to replace the patchwork of disparate systems that many operators still use, offering a streamlined solution for managing everything from vehicle maintenance to customer service requests. For clients like the City of Memphis, which manages 170,000 collection points weekly, the ability to have a unified view of operations is critical for efficiency and service reliability. The success of this strategy is evident in case studies, such as the City of Loveland, Colorado, which reported a 30% reduction in stops per route after implementing Routeware's solutions to rebalance its operations.

Tapping into the Digital Transformation of Waste

The leadership change is timed to capitalize on a profound digital shift within the waste and recycling industry. Far from being a low-tech field, modern waste management is increasingly reliant on sophisticated technology. AI-powered algorithms are creating dynamic collection routes that reduce fuel consumption and emissions. IoT sensors in smart bins signal when they are full, eliminating unnecessary pickups, while telematics data from collection vehicles enables predictive maintenance and enhances driver safety.

Furthermore, a growing emphasis on sustainability and the circular economy is placing new demands on haulers. Customers and regulators alike are pushing for better data and transparent reporting on waste diversion, recycling rates, and overall environmental impact. Routeware's new leadership is well-positioned to address these trends. Greer's experience with big data at Omnitracs and Collins's background in data-driven fleet tools at Azuga are directly applicable to building out more advanced analytics and ESG reporting capabilities within the Routeware platform.

A Renewed Focus on Reliability and Growth

While the vision is expansive, the new leadership's immediate focus is grounded in operational excellence. In an industry where service disruptions are not an option, platform stability is paramount. "In this industry, systems must work every day; routes, fleets, billing, and customer service can't afford disruption," Collins stated, emphasizing his commitment to the company's foundational services. "My focus is on protecting the foundation customers rely on and moving faster to deliver practical improvements that make operations safer, simpler, and more efficient."

This dual mandate - protecting the core while accelerating innovation - will be the central challenge. Customer testimonials praise the efficiency gains and improved service delivery enabled by Routeware's tools, with cities like Harrisonburg, Virginia, saving drivers up to an hour per route. However, like any complex enterprise software, the challenge lies in balancing the introduction of new features with the stability required by users who have a low tolerance for downtime. The new leadership's task will be to modernize user interfaces, improve system performance, and innovate with new technologies without disrupting the mission-critical workflows their clients depend on daily.

By installing leaders with a proven blueprint for scaling technology companies, Routeware is making a calculated bid to move beyond being just a provider and become the definitive technology partner for the modern waste and recycling industry. This strategic refresh is a clear signal that the company is preparing to not only meet the current needs of its customers but also to define the future of technology in this essential sector.