Rising Needs, Enduring Support: Salvation Army Launches 135th Christmas Kettle Campaign

VANCOUVER, BC – November 19, 2025 – The Salvation Army British Columbia Division officially kicks off its 135th annual Christmas Kettle Campaign today, with a launch event at Robson Square in Vancouver. This long-standing tradition arrives at a critical juncture, as British Columbia faces escalating rates of homelessness, food insecurity, and poverty, placing unprecedented strain on social service organizations.

A Province in Need: Context for the Campaign

The annual Christmas Kettle Campaign isn't merely a fundraising drive; it’s a barometer of community need. This year, the scale of that need is demonstrably higher. Recent data reveals a worrying trend across the province, with a significant increase in individuals and families struggling to afford basic necessities. “We’re seeing more and more people, who never thought they’d need help, turning to us for support,” said a local social worker familiar with The Salvation Army's services. “The rising cost of living, combined with stagnant wages, is pushing many over the edge.”

The latest figures paint a stark picture. Over 17% of British Columbians are now food insecure, meaning they lack reliable access to sufficient, affordable, and nutritious food. This translates to over 100,000 individuals relying on food banks each month – a 15% increase year-over-year. Simultaneously, homelessness continues to rise, with Metro Vancouver experiencing a historic surge in unsheltered individuals. The recent point-in-time count revealed a 9% increase overall, demonstrating the urgent need for expanded shelter and support services. The Salvation Army aims to provide immediate relief while addressing the root causes of these issues through its various programs, including shelters, meal services, addiction recovery programs, and employment assistance.

Beyond the Kettle: Adapting to a Changing Landscape

The traditional Christmas Kettle, while still a vital component, is now part of a broader fundraising strategy. Recognizing the evolving preferences of donors, The Salvation Army is actively diversifying its fundraising channels. Online giving platforms, corporate sponsorships, and planned giving initiatives are all playing an increasingly important role. “We understand that people are donating differently now,” explained a spokesperson for the organization. “We need to be flexible and offer multiple avenues for support.”

This adaptation isn’t just about attracting new donors; it’s about reaching existing supporters more effectively. Digital platforms allow for targeted appeals, personalized communication, and greater transparency in how donations are used. While the iconic red kettles remain a symbol of the campaign, the organization is leveraging technology to expand its reach and maximize its impact. This year, the campaign hopes to significantly increase donations received through contactless methods. The $4.6 million goal reflects both the continued reliance on traditional methods and the ambition to expand the donor base through new technologies.

A Legacy of Support: 135 Years of Community Impact

The Christmas Kettle Campaign has a rich history, dating back to 1890 in San Francisco. The tradition quickly spread across Canada and the United States, becoming synonymous with the holiday season and charitable giving. In British Columbia, the campaign has been a mainstay for 135 years, providing vital support to countless individuals and families. “For generations, people have been dropping coins into these kettles, knowing that they’re making a difference in their community,” said a long-time volunteer. “It’s a simple act of kindness that has a profound impact.”

The campaign’s success isn’t just measured in dollars and cents; it’s measured in the lives transformed. Stories abound of individuals lifted out of homelessness, families provided with food and shelter, and individuals overcoming addiction and rebuilding their lives. These stories underscore the enduring power of community support and the importance of investing in social services. The funds raised through the Christmas Kettle Campaign are allocated to programs that address immediate needs and provide long-term solutions, creating a ripple effect of positive change throughout British Columbia. The organization emphasizes that 100% of funds raised locally remain in the communities where they were donated, ensuring that resources are directed where they are most needed. A recent program in Gitwinksihlkw highlights the continued success of supporting communities in unique ways.