Rewilding America: Native Garden Program Takes Root in New Cities

NEW YORK, NY – November 18, 2025 – A national movement to replace traditional lawns with ecologically beneficial native plant gardens is gaining momentum, and a non-profit organization is leading the charge. Wild Ones Natural Landscapers, Ltd. has announced the expansion of its free Native Garden Design Program to include regional plans for Richmond, VA; Lexington, KY; Albany, NY; and San Diego, CA, building on an existing library of 25 city-specific designs. This initiative responds to a growing demand for sustainable landscaping practices and a desire to restore habitats for pollinators and other wildlife.

A Shift in Landscape Philosophy

For decades, the American dream has been synonymous with a perfectly manicured lawn. But that ideal is increasingly being challenged. Concerns about water usage, pesticide application, and the environmental impact of maintaining vast expanses of grass are driving a shift toward more naturalistic landscaping. “People are realizing that lawns require a lot of work and resources,” said one local gardening enthusiast. “They’re starting to see the value of creating landscapes that are not only beautiful but also contribute to a healthy ecosystem.”

Wild Ones is tapping into this growing desire for ecological restoration. The organization provides free, downloadable garden designs tailored to specific regions and ecoregions. Each plan includes detailed layouts, plant lists featuring native species, and step-by-step installation guidance. These plans are designed to be accessible to homeowners of all skill levels, empowering them to transform their yards into havens for wildlife. “The goal is to make it easy for people to create landscapes that are both beautiful and beneficial to the environment,” explained a Wild Ones representative.

Expanding Reach and Community Impact

The expansion to Richmond, Lexington, Albany, and San Diego represents a significant step forward for Wild Ones. While plans for Albany and San Diego are still under development and slated for release in the coming months, the availability of plans for Richmond and Lexington demonstrates the organization's commitment to scaling its impact. The program's success is evident in the growing number of people embracing native landscaping. In 2024 alone, Wild Ones chapters supported over 320 public native plant gardens and habitat projects, converting nearly 777,000 square feet of land into native habitats.

Beyond individual yards, Wild Ones is fostering a sense of community among native gardening enthusiasts. Chapters organize workshops, plant swaps, and volunteer events, providing opportunities for people to learn from each other and share their knowledge. “It’s not just about creating beautiful landscapes; it’s about building a community of people who care about the environment,” a local chapter leader shared. This community aspect is particularly important, as it provides ongoing support and encouragement for those embarking on the journey of native landscaping.

Financial Stability and a Growing Movement

Wild Ones operates as a non-profit organization, relying on donations, grants, and the efforts of its dedicated volunteers. Financial records reveal a stable and growing organization, with revenues of over $929,000 in 2023. A significant portion of its funding comes from local chapters, demonstrating the strong grassroots support for its mission. The organization's financial health allows it to continue expanding its programs and reaching new communities.

While Wild Ones is a leading voice in the native landscaping movement, it’s not alone. Other organizations, such as local botanical gardens and conservation groups, are also promoting the use of native plants. However, Wild Ones differentiates itself through its comprehensive approach, providing free, regionally specific garden designs and a strong network of local chapters. This combination of resources and community support makes it a valuable resource for anyone interested in creating a more sustainable landscape.

The organization’s influence extends beyond its direct programs. Wild Ones has been featured in The New York Times, highlighting the growing popularity of native landscaping and the importance of restoring habitats. This media coverage helps to raise awareness about the environmental benefits of native plants and encourages others to join the movement.

As more people embrace the principles of native landscaping, the American landscape is undergoing a transformation. Lawns are being replaced with vibrant, ecologically diverse gardens, creating havens for wildlife and contributing to a healthier environment. Wild Ones is at the forefront of this movement, empowering individuals and communities to create landscapes that are both beautiful and beneficial for generations to come.